INTENSIVE:
Video Storytelling –
From Concept to Distribution
Video
Storytelling –
From Concept to
Distribution
Instructor: Diana Johnson
EatingRichly.com
@eatingrichly
Instructor: Eri...
Why video?
• Alternate revenue stream
• Wider reach
• Building Community
Brainstorming
• Write 2-5 words per idea
• Try to get at least 10 ideas
• No right or wrong, just write it down
Keys to telling stories
through video
Keys to telling stories
through video
• Emotion
Keys to telling stories
through video
• Emotion
• Hook
Write a description:
• 2-3 sentences
• What’s the hook?
• What emotions or feelings do you
want to convey?
Asian Pork Belly
Bean Soup
Emotions/Feelings: Happy, Calm,
Funny, Comfortable, Joy
Asian Pork Belly
Bean Soup
Emotions/Feelings: Happy, Calm,
Funny, Comfortable, Joy
Hook: My toddler is explaining the
reci...
Asian Pork Belly
Bean Soup
Description: 15 month old Corban
helps mom make Asian pork belly
bean soup. Narrated from his
p...
Write a description:
• 2-3 sentences
• What’s the hook?
• What emotions do you want to
convey?
Emotions/Feelings:
• Amazed
• Amused
• Anticipation
• Calm
• Cheerful
• Concern
• Curious
• Delight
• Determined
• Disgust...
Storyboarding and
Scripting
Storyboarding and
Scripting
• Don’t have to just start writing a
complete script. Jot down ideas.
Asian Pork Belly
Bean Soup
• Dad says beans magical fruit
• Measuring and mixing spices
• Playing with beans and star anis...
Storyboarding and
Scripting
• Don’t have to just start writing a
complete script. Jot down ideas.
• Start filling in the d...
Storyboarding and
Scripting
• Don’t have to just start writing a
complete script. Jot down ideas.
• Start filling in the d...
Asian Pork Belly
Bean Soup
• Walking into kitchen with Corban
• Inspecting Pork Belly
• Getting Spices (close up and wide)...
Start writing:
• Gather your thoughts
• Think of shots that will convey
emotions or feelings
• Think of lines you want to ...
Technical Stuff:
1. Camera
2. Audio
3. Lighting
4. Editing
5. Music
6. Fonts
7. Uploading
8. Copyright
9. Audience
Buildin...
Video
Storytelling –
From Concept to
Distribution
Instructor: Diana Johnson
EatingRichly.com
@eatingrichly
Instructor: Eri...
Video Storytelling from Concept to Distribution
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Video Storytelling from Concept to Distribution

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BlogHer Food panel on video storytelling.

Published in: Food, Self Improvement
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Video Storytelling from Concept to Distribution

  1. 1. INTENSIVE: Video Storytelling – From Concept to Distribution
  2. 2. Video Storytelling – From Concept to Distribution Instructor: Diana Johnson EatingRichly.com @eatingrichly Instructor: Eric Johnson EatingRichly.com @wormeyman
  3. 3. Why video? • Alternate revenue stream • Wider reach • Building Community
  4. 4. Brainstorming • Write 2-5 words per idea • Try to get at least 10 ideas • No right or wrong, just write it down
  5. 5. Keys to telling stories through video
  6. 6. Keys to telling stories through video • Emotion
  7. 7. Keys to telling stories through video • Emotion • Hook
  8. 8. Write a description: • 2-3 sentences • What’s the hook? • What emotions or feelings do you want to convey?
  9. 9. Asian Pork Belly Bean Soup Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy
  10. 10. Asian Pork Belly Bean Soup Emotions/Feelings: Happy, Calm, Funny, Comfortable, Joy Hook: My toddler is explaining the recipe
  11. 11. Asian Pork Belly Bean Soup Description: 15 month old Corban helps mom make Asian pork belly bean soup. Narrated from his perspective through voice over. We have fun, explore ingredients, laugh, and enjoy a family meal with Dad.
  12. 12. Write a description: • 2-3 sentences • What’s the hook? • What emotions do you want to convey?
  13. 13. Emotions/Feelings: • Amazed • Amused • Anticipation • Calm • Cheerful • Concern • Curious • Delight • Determined • Disgust • Energized • Excited • Gloomy • Hopeful • Horrified • Humored • Inspired • Joy • Love • Melancholic • Passionate • Playful • Pleased • Satisfied • Sensual • Sweet • Thrilled • Tranquil • Warm • Yearning
  14. 14. Storyboarding and Scripting
  15. 15. Storyboarding and Scripting • Don’t have to just start writing a complete script. Jot down ideas.
  16. 16. Asian Pork Belly Bean Soup • Dad says beans magical fruit • Measuring and mixing spices • Playing with beans and star anise • Onion safety goggles • Dance break • Family eating together
  17. 17. Storyboarding and Scripting • Don’t have to just start writing a complete script. Jot down ideas. • Start filling in the details.
  18. 18. Storyboarding and Scripting • Don’t have to just start writing a complete script. Jot down ideas. • Start filling in the details. • Create a shot list
  19. 19. Asian Pork Belly Bean Soup • Walking into kitchen with Corban • Inspecting Pork Belly • Getting Spices (close up and wide) • Measuring spices (wide) • Pouring beans in crockpot • Pushing crockpot buttons • Dancing (wide) • Corban eating (close up and wide) • Family eating (wide)
  20. 20. Start writing: • Gather your thoughts • Think of shots that will convey emotions or feelings • Think of lines you want to include • Remember your hook
  21. 21. Technical Stuff: 1. Camera 2. Audio 3. Lighting 4. Editing 5. Music 6. Fonts 7. Uploading 8. Copyright 9. Audience Building 10.Engagement Stats
  22. 22. Video Storytelling – From Concept to Distribution Instructor: Diana Johnson EatingRichly.com @eatingrichly Instructor: Eric Johnson EatingRichly.com @wormeyman

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