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Children of Gen Y moms are the earliest engagers % Whose children used device by age 2! 40% 34% 34% 35% 33% 30% 30% 29% 26% 25% 21% 20% 20% 18% 15% 13% 13% 13% 10% 10% 8% 5% 0% Laptop Cell Phone Smart Digital iPod Videogame Hand-Held Phone Camera System Gaming GenY Moms Gen X Moms Device 9

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