BlogHer Food '14: Lightning Sessions (All)


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Lightning Sessions

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  • Brands will make their own super slick video content themselves; they are interested in your content because:--you have an established video audience they want to reach--you have an authentic connection with and the trust of your audienceVideo is becoming the new, best way to engage, as display media results continue to erode--Our research shows that both 1) blogger/social recommendation and 2) video are huge factors in creating an effect on brand preferenceBut brands are not going to simply run content at the risk of their brand. Middle road of authentic, “amateur” content that connectsSweet spot: Strong content creators who have been dabbling in video and have established a voice. --Do not need expensive production values.Apps are avaiable to allow you to create content on your phone --Magisto --Tastemade --iMovie --Splice
  • BlogHer Food '14: Lightning Sessions (All)

    1. 1. LIGHTNING LESSONS: Fast Talks to Build Core Business Strengths and Strategies
    2. 2. Being Boss at Being the Boss – Effective Leadership Communication Stacy Morrison, Editor in Chief, BlogHer @bklynstacy
    3. 3. Think Differently About What Managing Is
    4. 4. It’s Your Job To Make The Kool-Aid …. And Sell It
    5. 5. Be Both an Autocrat and a Democrat
    6. 6. Know and Own Your Weaknesses
    7. 7. Don’t Sweat the Mistakes, Vet Them
    8. 8. It’s Your Job to Get Good at Hard Conversations (To Make Them Easier)
    9. 9. Let Go of Your Plan
    10. 10. Kill the Disgusters (or at least admit they exist)
    11. 11. Make It Safe For Your Team to Take Risks, To Lead YOU
    12. 12. Master the Media – Tips for Staying on Your Toes & Thinking on Your Feet Elisa Camahort Page, Co-founder, BlogHer @elisac
    13. 13. Tip #1: Know Your Message, Stay On It • Ask the reporter: What’s the story? What’s their angle? Who are they talking to? What’s the news peg? • Prepare *your* talking points: What’s your message and why are you the expert for that message? • Bring every answer back to one of *your* talking points. Practice. Out loud. Practice with a friend. • In action: ―Parents have always had to help their kids balance schoolwork and extracurriculars…that’s how I manage my kid’s online time.‖
    14. 14. Tip #2: Never speak for someone else • Unless you’re reporting on data, you don’t know why anyone else does what they do…speak for yourself. • Unless you’re reporting on data, you don’t know what other people think. You don’t speak for every [fill in the blank] in the world. • You are unfamiliar with ―some people‖, ―others‖ and such vague, nameless sources. And you cannot comment on an article, book, or research study that YOU HAVE NOT READ! • In action: ―I really couldn’t comment on why xx did yy, I know that when *I* experienced that, I did this…‖
    15. 15. Tip #3: It’s not your job to fill the silence • This isn’t small talk at a party, stop talking when you’ve made your point. • You are not here to ―help‖ the reporter make *their* point, stop talking when you’ve made *your* point. • It is better to not be quoted or cited at all than to be quoted or cited for something you’re sorry you said.
    16. 16. Bonus Tips: Great speaker submissions • Don’t just tell us you’re awesome and have accomplished a lot. (That makes *us* figure out where or how you’d fit.) • Propose a specific panel, talking about specific things, with specific actionable takeaways (applicable to people other than those exactly like you). Oh, but get ready to be flexible! • If proposing multiple speakers, make them diverse. • Do your homework: Check out prior year agendas. Get a sense of what worked in the past, and what might be a great new idea.
    17. 17. Protect and Defend Your Turf – Learn the latest on finding and shutting down copyright infringement Denise Tanton Community Manager, BlogHer @dtanton
    18. 18. Find: • Enable trackbacks on your blog • Google Alerts • Google Image Search • (not free)
    19. 19. Report: • Comment or email on individual blogs. • Use WhoIs to find host provider info and file complaint. • File DMCA report with Google. (Particularly good for sites running Adsense Ads.)
    20. 20. Prevent: • Don't offer full-content RSS feeds • RSS Footer Plug in (WordPress) • Watermark photos
    21. 21. What Brands Will Pay For in 2014 – Maximize your Monetization Potential Jory Des Jardins Co-founder, BlogHer @jorydj
    22. 22. The 3 Things Brands Will Pay for 1. Visual Content 2. Performance 3. New Advertising Formats
    23. 23. Visual Content Pinterest/Instagram Video/Premium UGC
    24. 24. Pinterest | Instagram Top of the purchase funnel Board curation Pin development No repinning on behalf of brands—know the rules
    25. 25. Example post; Video | Premium UGC
    26. 26. Performance CTR, Engagement Brand lift Content Metrics time spent outbound links
    27. 27. New Advertising Formats In-Text Native Programmatic
    28. 28. In-Text
    29. 29. In-Text
    30. 30. Native– In Stream
    31. 31. Native–Posts
    32. 32. Programmatic