Brands will make their own super slick video content themselves; they are interested in your content because:--you have an established video audience they want to reach--you have an authentic connection with and the trust of your audienceVideo is becoming the new, best way to engage, as display media results continue to erode--Our research shows that both 1) blogger/social recommendation and 2) video are huge factors in creating an effect on brand preferenceBut brands are not going to simply run content at the risk of their brand. Middle road of authentic, “amateur” content that connectsSweet spot: Strong content creators who have been dabbling in video and have established a voice. --Do not need expensive production values.Apps are avaiable to allow you to create content on your phone --Magisto --Tastemade --iMovie --Splice
BlogHer Food '14: Lightning Sessions (All)
Fast Talks to Build
Core Business Strengths
Being Boss at
Being the Boss –
Editor in Chief, BlogHer
Kill the Disgusters
(or at least admit they exist)
Make It Safe For Your Team
to Take Risks, To Lead YOU
Tips for Staying
on Your Toes &
Thinking on Your
Elisa Camahort Page,
Tip #1: Know Your Message, Stay On It
• Ask the reporter: What’s the story? What’s their
angle? Who are they talking to? What’s the news
• Prepare *your* talking points: What’s your message
and why are you the expert for that message?
• Bring every answer back to one of *your* talking
points. Practice. Out loud. Practice with a friend.
• In action: ―Parents have always had to help their
kids balance schoolwork and
extracurriculars…that’s how I manage my kid’s
Tip #2: Never speak for someone else
• Unless you’re reporting on data, you don’t know why
anyone else does what they do…speak for yourself.
• Unless you’re reporting on data, you don’t know what
other people think. You don’t speak for every [fill in the
blank] in the world.
• You are unfamiliar with ―some people‖, ―others‖ and such
vague, nameless sources. And you cannot comment on
an article, book, or research study that YOU HAVE NOT
• In action: ―I really couldn’t comment on why xx did yy, I
know that when *I* experienced that, I did this…‖
Tip #3: It’s not your job to fill the silence
• This isn’t small talk at a party, stop talking when
you’ve made your point.
• You are not here to ―help‖ the reporter make *their*
point, stop talking when you’ve made *your* point.
• It is better to not be quoted or cited at all than to be
quoted or cited for something you’re sorry you said.
Bonus Tips: Great speaker submissions
• Don’t just tell us you’re awesome and have
accomplished a lot. (That makes *us* figure out
where or how you’d fit.)
• Propose a specific panel, talking about specific
things, with specific actionable takeaways
(applicable to people other than those exactly like
you). Oh, but get ready to be flexible!
• If proposing multiple speakers, make them diverse.
• Do your homework: Check out prior year agendas.
Get a sense of what worked in the past, and what
might be a great new idea.
Learn the latest on
Community Manager, BlogHer
• Enable trackbacks on your blog
• Google Alerts
• Google Image Search
• Copyscape.com (not free)
• Comment or email on individual
• Use WhoIs to find host provider
info and file complaint.
• File DMCA report with Google.
(Particularly good for sites
running Adsense Ads.)