BlogFrog for Brands


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  • Meet Jen. Jen is a very busy mother (those of you with kids can relate)
  • Jen needs some information. Her son gets sick after he eats certain foods and it turns out he has food alergies. Jen turns to the internet looking for tips and support. And where does Jen land? More and more these days, she’s going to land on a blog.
  • Jen finds Sally’s blog. Sally is the Gluten-Free-Girl and blogs all sorts of recipes and tips that can help Jen and her son. The real problem is that Jen just reads Sally’s “post of the day” and leaves. There are thousands of people, just like Jen, reading this same blog. They could be leveraging each others experiences, but they all just read and leave.
  • Luckily, sally is smart. She goes to, enters her blog URL, and we give her a plugin for her blog. (click) This is now the entry point to Sally’s “Gluten-free” community. Now Jen, after she reads the post of the day says, “wow, looks like there’s some interaction going on here, I’m going to it out…” so she clicks visit my community and this is what she finds.
  • All Sally’s readers, people just like her, interacting with each other. Their asking each other questions, reading each others blog posts and tweets. In short their making friends and forming a community. This is BlogFrog, we allow anyone to instantly attach a community like this to their website. This community has the three I’s: 1. It’s instant (just type in your URL) and it’s done. 2. Integrated – it attaches to her existing website. 3. Income – it helps Sally generate income
  • Jen and Sally are thrilled.Jen is now connected to a community of experts. It’s trusted information – the gateway to that community is a site she trusts, and it’s led by someone she trustsSally has furthered the mission of her blog. She set out to help the gluten-free community and now she‘s helping them help each other. In a more capitalist sense her pageviews to her blog are up 40% as she has more loyal readers, and we’ve effectively doubled her online “real-estate”, which she can choose to increase revenue if she chooses.Want to know who else is thrilled? We are. The way we’ve built this, we’re almost “break even” and we’ve barely scratched the surface.
  • Take this scenario we just talked about, and repeat it again and again for all kinds of niche communities.Whether it’s weight loss blogs (point out blog and blog community), military wives, green/eco-friendly living, or Entertainment?This is the next social networking platform. The next Facebook is not another Facebook, it’s thousands of niche communities powered by a common platform.
  • The 35,000 bloggers reach 2 MillionTOTAL: 250,000 bloggers reach 50 MillionNote bloger says 5 Million Bloggers reaching only 20 Million (40 Million online)
  • BlogFrog for Brands

    1. 1. We turn blogs into communities<br />Building a successful online community<br />
    2. 2. Trends<br />The last decade was about connecting everyone online.<br />The next decade is about distilling those connections down to meaningful communities….<br />that enable discussions ….<br />that influence people.<br />“The conversation economy” (John Battelle)<br />
    3. 3. Why women?<br />Community-oriented<br />Underserved<br />Profitable <br />Masters of oversharing<br />23 million<br />Form online connections quickly<br />Passionate<br />
    4. 4. Meet Jen<br />
    5. 5. Jen needs information<br />
    6. 6. Jen finds Sally’s blog<br />
    7. 7. Sally is smart<br />
    8. 8. Now all Sally’s readers can interact<br />
    9. 9. Share photo’s and video<br />
    10. 10. Make friends and follow<br />
    11. 11. Do live broadcasts<br />
    12. 12. Everybody wins<br />Jen (Reader)<br />Sally (Blogger)<br /><ul><li>Increased Influence
    13. 13. Pageviews up 40%
    14. 14. 2X Revenue</li></ul>Found like-minded community<br />Has trusted source of info<br />More traffic to her own blog <br />
    15. 15. The platform for niche communities<br /><ul><li> Photography
    16. 16. Food
    17. 17. Entertainment
    18. 18. Women in business</li></ul>Military Wives<br />Cancer Survivors<br />Environmental<br />Frugal Living<br />Children with Special Needs<br />
    19. 19. BlogFrog is the leader in mom communities<br /><ul><li>We have50,000mom bloggers participating in thousands of communities
    20. 20. BlogFrog Network reaches 3.0 Million moms each month
    21. 21. Largest Network of mom blogs in the US</li></li></ul><li>Helping brands forge powerful relationships<br />Bloggers & Readers<br />
    22. 22. Communities and brands<br />1,000 posts in 24 hours<br />1,000+ members in 3 days<br />Led by bloggers w/ 800k unique visitors/month<br />Total audience is 1.4 M<br />
    23. 23. Stages of a community<br />Viral<br />Shared Vision<br />Critical Mass<br />Trial<br />
    24. 24. Importance of a Leader<br />
    25. 25. Smaller Communities Require More Active Leaders<br />
    26. 26. The importance of a shared vision<br />Shared Vision<br />
    27. 27. Active communities don’t require lots of members…<br />
    28. 28. … or a big blog<br />
    29. 29. Successful communities…<br />are fun<br />use first names <br />have leaders<br />show concern<br />teach<br />learn from members<br />don’t fear cross-pollination<br />
    30. 30. Thank You<br />Rustin Banks<br />@rustinb<br />Holly Hamann<br />@hollyk<br />