Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crypto vs Forex Exchange Comparison

28 views

Published on

BlockchainDefender studied the online reputation of 10 cryptocurrency exchanges and 10 forex exchanges as viewed in 4 different countries. From this analysis, we compared and contrasted their online reputations as perceived by the searching investor.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Crypto vs Forex Exchange Comparison

  1. 1. When operating an exchange the importance of reputation is often overlooked. However, without a reputation that can be believed in or trusted, traders will choose a different exchange. The options for traders are growing by the day, with new exchanges appearing daily. Crypto exchanges are not only in competi­tion with each other either; they have to compete with more established traditional exchanges and trusted platforms. BlockchainDefender studied the online reputation of 10 cryptocurrency exchanges and 10 forex exchanges as viewed in 4 different countries. From this analysis, we compared and contrasted their online reputations as perceived by the searching investor. Crypto Vs Forex Exchange Comparison BLOCKCHAINDEFENDER Why Your Online Reputation Matters Online Reputation: A Study BlockchainDefender is an innovative new solution for blockchain (cryptocurrencies/tokens), ICOs, exchanges and individuals within the space. Providing online reputation management services that allow businesses – as well as individuals – to control their online presence, BlockchainDefender’s core product is search engine suppression. By displacing negative content in the search results, positive material can rise accordingly with a stronger reputation as the end result. ReputationDefender has substantial expertise working for clients within the blockchain/cryptocurrency industry. As a result of our unrivalled knowledge and first-hand experience, BlockchainDefender was born.
  2. 2. Search Results - Introduction ReputationDefender has analysed the online reputation of Based on a sample set of 10 Cryptocurrency Exchanges and 10 Forex Exchanges when viewed in 4 different countries. VS Cryptocurrency Exchanges Forex Exchanges ReputationDefender discovered that Cryptocurrency Exchanges suffer from an average of 31.58% Negative Impact. However, due to the current negative impact, more than 385,000 potential engagements are being directly influenced by negative material. The combined average monthly search volume for the online exchanges total 1,219,600 Global.
  3. 3. Search Result Ownership Levels Negative Potential Negative Official Neutral 3rd Party Positive Negative Potential Negative Official Neutral 3rd Party Positive Forex Exchanges Crypto Exchanges Forex exchanges clearly show a considerable level of control over their online reputations through the publication of their own websites and social media assets. They also have an impressive 29.5% positive coverage form third party sites. This level of control directly impacts the percentage of visible negativity, with a resultant low of 5%. In comparison, we can see a clear lack of control for crypto exchanges. Collectively, they have nearly half the amount of official and social media assets the forex exchanges have. This lack of control has resulted in potential crypto exchange users being faced with 21.75% more negativity than forex exchanges. 5% 18.75% 19.50% 17.75% 20.5% 23.50% 11.50% 34.38% 19.63% 29.50%
  4. 4. The analysis below details the amount of occurrences of negative sites and their classification, covering both the crypto and forex exchanges for comparison. As we can see, the current negative visibility is split through a small number of different site types. The main source of negativity is coming from review sites at 51%, which is to be expected in a B2C market. Encyclopedia 27% Forum 1% Market Specific 4% News 13% Other 4% Review 51% Blog 10% Crypto Market 24% Directory 1% Encyclopedia 6% Forum 5% News 8% Other 2% Pricing 16% Review 20% Social Media 8% Negativity Breakdown by Site Type In comparison, we can see that negativity targeting crypto exchanges comes from a diverse range of sites. Crypto specific sites display 24% of all negativity. However, more modern platforms such as blogs, forums and social media contribute to a further 23% of negative sources. The level of scrutiny, commentary and conversation surrounding crypto is far more significant than the one taking place in the forex market. Forex Exchanges Crypto Exchanges
  5. 5. Sentiment by Country Analysis of the top 20 search results for multiple crypto exchange brand search terms clearly shows a bias towards negative content. Further examination shows that this negative sentiment is fairly evenly spread across most countries, averaging 67 instances of direct and potential negativity. However, we can see this increase drastically in the UAE where the direct and potential negative instances increase by 56.71% above the average, reaching 105. GRAND TOTAL POTENTIAL NEGATIVE NEGATIVE 20 67 105 0 20 40 60 80 100 United Arab Emirates Germany USA Japan 120 105 74 31 71 32 39 67 27 40 63 23 40
  6. 6. WE CAN HELP YOU IMPROVE YOUR COMPANY’S REPUTATION AND CONTROL WHAT INVESTORS SEE. Contact our team of experts today. Call us on 0800 131 0700 or email info@blockchaindefender.io Overall, based on the sample set of 10 Cryptocurrency Exchanges and 10 Forex Exchanges when viewed in 4 different countries, BlockchainDefender discovered that traditional forex exchanges suffer from an average of 15.01% negative impact for their brand searches. In comparison, crypto exchanges suffer more than double the amount of negative coverage, with an average negative impact of 31.58% 31% BLOCKCHAINDEFENDER REPUTATION AFFECTS THE AMOUNT OF COINS AND TOKENS TRADING ON YOUR EXCHANGE.

×