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intomarket<br />A guide to making international content markets work for you<br />
Agenda – pre lunch<br />10.00 	Introductions Mike Dicks<br />10.20		Introduction to Markets, MIPDawn Mcarthy Simpson<br />...
Agenda – post lunch<br />2.15 		War Stories #2 – ProducerJohn Gough<br />3.30 		Multi-platform Mike Dicks<br />4.00 		Your...
Introductions<br />
intomarkets<br />Dawn Mcarthy-Simpson<br />Introduction to mipcom<br />
UK Indies PavilionPre Market Prep<br />Trends in International sales<br />UK Indies – purpose<br />UK Indies: pre-market<b...
Trends in International income<br /><ul><li>Sale of UK TV programmes and associated activities was £1,337b, a 9% increase ...
For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last ye...
Tax credits launched in Australia in 2010
Sales to the USA, the UK’s largest export market, grew by 3% to £485m.</li></li></ul><li>Which markets have commissions co...
Success of genres in International sales<br />Source Pact policy survey and financial census 2010<br />
UK Indies - purpose<br />7th year – a growing success (over £100m in sales) MIPCOM £18m<br />Provide small/medium indies w...
UK Indies Pavilion  - Pre Market Prep<br />Completed information form (brochure)<br />Logo<br />Summary of business<br />W...
UK Indies PavilionPre Market Prep <br /><ul><li>Registration</li></ul>Umbrella contract<br /><ul><li>Receptions</li></ul>S...
Pre-book tables</li></ul>17 tables<br />14 AV<br />One per company<br />First come basis<br />
Table booking<br />9am to 6pm <br />Strictly 30 minutes<br />Business matching sessions<br />Do not book<br />Be aware bus...
Introduction to UK Indies – the stand<br />Plastic wallets<br />A4 plus business card<br />Appointments<br />Pre-booked<br...
UK Indies – reputed one of the busiest stands<br />
Introduction to UK Indies<br />
On a Budget<br />Travel<br />Travel to Nice<br />Book in advance to get the best deals.<br />From the airport:<br />Taxis ...
On a Budget<br />MEALS<br />Restaurants cheaper the further away from the beach you go<br />UK Indies Pavilion – FREE brea...
Dates for Diaries<br />Sunday - The Palm Square<br />7pm to 9pm<br />Monday   - Mip launch<br />6pm to 9pm<br />Tuesday – ...
Post MIP<br />FEEDBACK = CASH<br />
Q&A<br />Any Questions?<br />
Planning <br />Mike Dicks<br />
INTERNATIONAL<br />
DON’T IGNORE EUROPE<br />
YOU ARE NOT ALONE<br />
Make use of the database<br />
Database of contacts<br />
RESEARCH THEIR CONTENT<br />
Schedule meetings early<br />
Join a group (or two)<br />
Attend the conferences<br />http://www.mipworld.com/RM/RM_MipWorld2010/2011/pdf/conferences-events/miptv-2011-programme-at...
FOLLOW @_MIP_ AND #MIPTV<br />
PROMOTE YOURSELF<br />
SOMETHING TO REMEMBER?<br />
Know your hotels<br />
Distribution<br />
TELEVISION WORLD <br />
Distributor <br />Checklist<br />Finished Programme or Format or both<br />Rights <br />Advance <br />Recoupment <br />Dis...
Producer/Broadcaster<br />Checklist<br />Format<br />Rights<br />Commitment to produce (pilot/episodes)<br />Fees<br />Pro...
Interactive/Ancillary Rights<br /><ul><li>Format owner retains all rights</li></ul>Licensee = Local Production Company/Bro...
Deal Time - Digital Distribution<br />Catch up<br />DTO <br />VOD<br />Free v Transactional<br />Revenue share v fee <br />
Small tips on <br />iPhone apps  –  if you don’t have one you are still cool!<br />Social network game– experiment <br />F...
International Co-Production Meetings<br />Nicola Pinder Creatives∞Loop<br />
Introducing Creatives Loop Ltd<br />Who we are<br />What we do <br />Who we do it for<br />Where we do it<br />
Why International Co-Production?<br />TV finance model is not dissimilar to film now<br />Indies are reacting in different...
International Matchmaking Breakfasts @ MIPCOM<br />When, Where, What?<br />Focus : International Co-Production & Digital<b...
lunch<br />
War stories #2producer<br />John Gough – EMC<br />
Multi-platform<br />Mike Dicks<br />
Dr Who<br />
 Britain from Above<br />
ÁguilaRoja (Red Eagle)<br />
1066<br />
 Embarrassing Bodies<br />
Castigo Final – (Final Punishment)<br />
Landshare<br />
Your pitch<br />
Pitching tips<br /> Know your buyer<br />Have an elevator, stand, meeting pitch ready<br />Take time to listen to them<br ...
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Intomarkets2

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Presentation from Pact. the trade association for content makers, about getting the most from international markets

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Intomarkets2

  1. 1. intomarket<br />A guide to making international content markets work for you<br />
  2. 2. Agenda – pre lunch<br />10.00 Introductions Mike Dicks<br />10.20 Introduction to Markets, MIPDawn Mcarthy Simpson<br />10.40 Planning <br />Mike Dicks<br />11.30 War Stories #1 - Deal Maker <br />Selma Turajlic<br />12.30 Meeting Planning, Breakfasts Nicola PinderCreatives Loop Ltd / The Co-Production Factory<br />1.00 Lunch<br />
  3. 3. Agenda – post lunch<br />2.15 War Stories #2 – ProducerJohn Gough<br />3.30 Multi-platform Mike Dicks<br />4.00 Your Pitch<br />Prepare a 5 minute version of your pitch<br />Pitch to group<br />5.30 Close<br />
  4. 4. Introductions<br />
  5. 5. intomarkets<br />Dawn Mcarthy-Simpson<br />Introduction to mipcom<br />
  6. 6. UK Indies PavilionPre Market Prep<br />Trends in International sales<br />UK Indies – purpose<br />UK Indies: pre-market<br />UK Indies: stand facilities<br />Questions<br />
  7. 7. Trends in International income<br /><ul><li>Sale of UK TV programmes and associated activities was £1,337b, a 9% increase from £1,227b in 2008. (£484m in 2005)
  8. 8. For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase.
  9. 9. Tax credits launched in Australia in 2010
  10. 10. Sales to the USA, the UK’s largest export market, grew by 3% to £485m.</li></li></ul><li>Which markets have commissions come from?<br />Source Pact policy survey and financial census 2010<br />
  11. 11. Success of genres in International sales<br />Source Pact policy survey and financial census 2010<br />
  12. 12. UK Indies - purpose<br />7th year – a growing success (over £100m in sales) MIPCOM £18m<br />Provide small/medium indies with a high profile presence at one of the biggest markets<br />Benefit the reputation of British programming<br />The importance<br />Capitalise on the Terms of Trade<br />Help provide a cost effective way to increase turnover for small/medium size indies<br />Lack of domestic revenues – invest more in UK content (gap funds)<br />Contribute towards the UK’s TV exports – national economy<br />Decline of the commissioning budget<br />
  13. 13. UK Indies Pavilion - Pre Market Prep<br />Completed information form (brochure)<br />Logo<br />Summary of business<br />Who is attending<br />contact<br />AV (i2i)<br />Above sent<br />30 mins of content<br />Additional service<br />PR<br />Paul Smith <br />During the event<br />
  14. 14. UK Indies PavilionPre Market Prep <br /><ul><li>Registration</li></ul>Umbrella contract<br /><ul><li>Receptions</li></ul>Sunday Welcome 7pm to 9pm<br />Tuesday 5.30pm to 7pm <br /><ul><li>Flight & Accommodation!
  15. 15. Pre-book tables</li></ul>17 tables<br />14 AV<br />One per company<br />First come basis<br />
  16. 16. Table booking<br />9am to 6pm <br />Strictly 30 minutes<br />Business matching sessions<br />Do not book<br />Be aware busy period<br />Tues 5.30 networking<br />Tables removed<br />No double booking<br />Business meetings only<br />Deadline 1st April midday<br />Book during event<br />Accommodating rest area<br />
  17. 17. Introduction to UK Indies – the stand<br />Plastic wallets<br />A4 plus business card<br />Appointments<br />Pre-booked<br />First come basis (1 table)<br />Flexibility during market<br />Service with a smile!<br /><ul><li>Fully manned reception</li></ul>Message taking<br />Meet and greet <br />Directing buyers<br /><ul><li>Lockers</li></ul>2pm & 4pm – Sunday<br />Secure English sockets<br /><ul><li>AV Screens</li></ul>Touch screen<br />Headphones<br />Check programming on arrival<br />Invitations e-version<br />Printed version<br />
  18. 18. UK Indies – reputed one of the busiest stands<br />
  19. 19. Introduction to UK Indies<br />
  20. 20. On a Budget<br />Travel<br />Travel to Nice<br />Book in advance to get the best deals.<br />From the airport:<br />Taxis – (around €100 one way) – cab share<br />Bus –direct to Cannes approx €25 return. 210 runs every 30 mins and is direct<br />Accommodation<br />Search around<br />Stay outside of Cannes Central<br />2-bedroomed apartments are available from €300 per week.<br />http://www.ownersdirect.co.uk<br />http://www.primaryrentals.com<br />http://www.lodgingworld.com<br />
  21. 21. On a Budget<br />MEALS<br />Restaurants cheaper the further away from the beach you go<br />UK Indies Pavilion – FREE breakfast<br />UK Indies Pavilion – FREE lunch<br />Fill up whilst networking!<br />Eat in your apartment<br />
  22. 22. Dates for Diaries<br />Sunday - The Palm Square<br />7pm to 9pm<br />Monday - Mip launch<br />6pm to 9pm<br />Tuesday – UK Indies drinks<br />5.30pm to 7pm<br />
  23. 23. Post MIP<br />FEEDBACK = CASH<br />
  24. 24. Q&A<br />Any Questions?<br />
  25. 25. Planning <br />Mike Dicks<br />
  26. 26. INTERNATIONAL<br />
  27. 27. DON’T IGNORE EUROPE<br />
  28. 28. YOU ARE NOT ALONE<br />
  29. 29. Make use of the database<br />
  30. 30. Database of contacts<br />
  31. 31. RESEARCH THEIR CONTENT<br />
  32. 32. Schedule meetings early<br />
  33. 33. Join a group (or two)<br />
  34. 34. Attend the conferences<br />http://www.mipworld.com/RM/RM_MipWorld2010/2011/pdf/conferences-events/miptv-2011-programme-at-a-glance.pdf<br />
  35. 35. FOLLOW @_MIP_ AND #MIPTV<br />
  36. 36. PROMOTE YOURSELF<br />
  37. 37. SOMETHING TO REMEMBER?<br />
  38. 38. Know your hotels<br />
  39. 39. Distribution<br />
  40. 40. TELEVISION WORLD <br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. Distributor <br />Checklist<br />Finished Programme or Format or both<br />Rights <br />Advance <br />Recoupment <br />Distributor’s share<br />Term<br />Territories<br />
  45. 45. Producer/Broadcaster<br />Checklist<br />Format<br />Rights<br />Commitment to produce (pilot/episodes)<br />Fees<br />Production budget<br />Co-production<br />Consultancy<br />Ownership of local version<br />Trade Marks<br />
  46. 46. Interactive/Ancillary Rights<br /><ul><li>Format owner retains all rights</li></ul>Licensee = Local Production Company/Broadcaster<br />Licensee Share = % Format Owner’s Receipts <br /><ul><li>Licensee controls all rights</li></ul>Licensee = Local Production Company/Broadcaster<br />Format Owner’s Share = % Licensee’s Receipts <br /><ul><li>Remember: </li></ul>Consultation <br />Approvals<br />Development <br />Multi-territory deals <br />“Use or Loose”<br />
  47. 47. Deal Time - Digital Distribution<br />Catch up<br />DTO <br />VOD<br />Free v Transactional<br />Revenue share v fee <br />
  48. 48. Small tips on <br />iPhone apps – if you don’t have one you are still cool!<br />Social network game– experiment <br />Facebook/Twitter– promotion tools<br />Original web content – still searching for a business model<br />Multi-platform thinking – always!<br />TV format = brand<br />MIP - Network and have fun!<br />
  49. 49. International Co-Production Meetings<br />Nicola Pinder Creatives∞Loop<br />
  50. 50. Introducing Creatives Loop Ltd<br />Who we are<br />What we do <br />Who we do it for<br />Where we do it<br />
  51. 51. Why International Co-Production?<br />TV finance model is not dissimilar to film now<br />Indies are reacting in different ways – AFP and looking outside their own market<br />Potential source of gap/deficit financing<br />What are the key advantages of co-producing?<br />
  52. 52. International Matchmaking Breakfasts @ MIPCOM<br />When, Where, What?<br />Focus : International Co-Production & Digital<br />Preparation process & Registration<br />Who will attend<br />Potential outcomes<br />
  53. 53. lunch<br />
  54. 54. War stories #2producer<br />John Gough – EMC<br />
  55. 55. Multi-platform<br />Mike Dicks<br />
  56. 56. Dr Who<br />
  57. 57. Britain from Above<br />
  58. 58. ÁguilaRoja (Red Eagle)<br />
  59. 59. 1066<br />
  60. 60. Embarrassing Bodies<br />
  61. 61. Castigo Final – (Final Punishment)<br />
  62. 62. Landshare<br />
  63. 63. Your pitch<br />
  64. 64. Pitching tips<br /> Know your buyer<br />Have an elevator, stand, meeting pitch ready<br />Take time to listen to them<br />Be positive, enthusiastic – like you’d buy it<br />Sell stories not functions<br />Follow up<br />
  65. 65. Pitching opportunities<br />The meeting<br />The stand<br />The random<br />The off chance<br />The bar<br />
  66. 66. Your elevator pitch<br />Work on a one minute pitch for your prime show or service<br />
  67. 67. The end<br />

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