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Intomarket slides2

  1. 1. intomarketA guide to making international contentmarkets work for you
  2. 2. Agenda – pre lunch10.00 Introductions Mike Dicks10.20 Introduction to Markets, MIP Dawn Mcarthy Simpson10.40 Planning Mike Dicks11.30 War Stories #1 - Deal Maker Selma Turajlic12.30 Meeting Planning, Breakfasts Nicola Pinder Creatives Loop Ltd / The Co-Production Factory1.00 Lunch
  3. 3. Agenda – post lunch2.15 War Stories #2 – Producer John Gough / Tony Humphreys3.30 Multi-platform Mike Dicks4.00 Your Pitch Prepare a 5 minute version of your pitch Pitch to group5.30 Close
  4. 4. introductionsHarry Back to Back Stephan Headline PicturesAlice Bankside films Stewart Headline Pictures Adam Machine ProductionsSalas Bankside films Simon MonterosaLaure Bankside films Tom MonterosaAnna Body in balance Joshua NoughttosixtyGreg Body in balance Philip Pogo filmsNatali Body in balance Annabel Pogo filmsSabrina Compact collections David Presto DevelopmentDavid Free at Last TV Paul Presto DevelopmentMichael Futuristic media Colette Scottish Enterprise Molly-Anna TelesgopGiovanni Genius media Jason The Jones MediaSamantha Genius media Claire Yellow House ltd
  5. 5. INTOMARKETSDAWN MCARTHY-SIMPSONINTRODUCTION TO MIPTV
  6. 6. UK Indies Pavilion - Pre Market Prep• Trends in International sales• UK Indies – purpose• UK Indies: pre-market• UK Indies: stand facilities• Questions
  7. 7. Trends in International income• Sale of UK TV programmes and associated activities was £1,337b, a 9% increase from £1,227b in 2008. (£484m in 2005)• For a second year, revenue from Australia and New Zealand represented the greatest proportion of the increase from last year, and was the region of greatest growth in terms of both actual and percentage increase.• Tax credits launched in Australia in 2010• Sales to the USA, the UK’s largest export market, grew by 3% to £485m.
  8. 8. Which markets have commissions come from? 44% 45% 40% 35% 30% 25% 20% 14% 13% 15% 10% 10% 6% 5% 5% 2% 2% 5% 0% 0% 0% 0%Source Pact policy survey and financial census 2010
  9. 9. Success of genres in International sales Documentary 58% Entertainment/Comedy 45% Childrens 41% Drama 40% Other 40% Interactive Media 37% Factual Entertainment 35% Animation 33% Hobbies/Leisure 31% Music 31% Arts & Religion 28% Sport 27% Current Affairs 11% Daytime 10%Source Pact policy survey and financial census 2010
  10. 10. UK Indies - purpose• 7th year – a growing success (over £100m in sales) MIPCOM £18m• Provide small/medium indies with a high profile presence at one of the biggest markets• Benefit the reputation of British programming• The importance Capitalise on the Terms of Trade Help provide a cost effective way to increase turnover for small/medium size indies• Lack of domestic revenues – invest more in UK content (gap funds)• Contribute towards the UK’s TV exports – national economy• Decline of the commissioning budget
  11. 11. UK Indies Pavilion - Pre Market Prep• Completed information form (brochure) Logo Summary of business Who is attending contact• AV (i2i) Above sent 30 mins of content Additional service• PR Paul Smith During the event
  12. 12. UK Indies Pavilion - Pre Market Prep• Registration Umbrella contract• Receptions Sunday Welcome 7pm to 9pm Tuesday 5.30pm to 7pm• Flight & Accommodation!• Pre-book tables 17 tables 14 AV One per company First come basis
  13. 13. Table booking• 9am to 6pm• Strictly 30 minutes• Business matching sessions Do not book Be aware busy period• Tues 5.30 networking Tables removed• No double booking• Business meetings only• Deadline 1st April midday• Book during event• Accommodating rest area
  14. 14. Introduction to UK Indies – the stand• Fully manned reception • Plastic wallets Message taking A4 plus business card Meet and greet Directing buyers • Appointments• Lockers Pre-booked 2pm & 4pm – Sunday First come basis (1 table) Secure English sockets Flexibility during market• AV Screens • Service with a smile! Touch screen Headphones Check programming on arrival Invitations e-version Printed version
  15. 15. UK Indies – reputed one of the busiest stands
  16. 16. Introduction to UK Indies
  17. 17. On a Budget• Travel Travel to Nice Book in advance to get the best deals. From the airport: Taxis – (around €100 one way) – cab share Bus –direct to Cannes approx €25 return. 210 runs every 30 mins and is direct• Accommodation Search around Stay outside of Cannes Central 2-bedroomed apartments are available from €300 per week. http://www.ownersdirect.co.uk http://www.primaryrentals.com http://www.lodgingworld.com
  18. 18. On a Budget• MEALS Restaurants cheaper the further away from the beach you go UK Indies Pavilion – FREE breakfast UK Indies Pavilion – FREE lunch Fill up whilst networking! Eat in your apartment
  19. 19. Dates for Diaries• Sunday - The Palm Square 7pm to 9pm• Monday - Mip launch 6pm to 9pm• Tuesday – UK Indies drinks 5.30pm to 7pm
  20. 20. Post MIP•FEEDBACK = CASH
  21. 21. Q&A• Any Questions?
  22. 22. PlanningMike Dicks
  23. 23. INTERNATIONAL107 COUNTRIES2 AFRICA / MIDDLE EAST ASIA / PACIFIC SOUTH & LATIN AMERICA NORTH AMERICA EUROPE
  24. 24. DON’T IGNORE EUROPE4,000 BUYERS NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EASTERN EUROPE EUROPE
  25. 25. YOU ARE NOT ALONEPRODUCERS (COMPETITION) NORTH AMERICA LATIN AMERICA AFRICA/MIDDLE EAST ASIA/PACIFIC EUROPE
  26. 26. Make use of the database
  27. 27. Database of contacts
  28. 28. RESEARCH THEIR CONTENT
  29. 29. Schedule meetings early
  30. 30. Join a group (or two)
  31. 31. Attend the conferenceshttp://www.mipworld.com/RM/RM_MipWorld2010/2011/pdf/conferences-events/miptv-2011-programme-at-a-glance.pdf
  32. 32. FOLLOW @_MIP_ AND #MIPTV
  33. 33. PROMOTE YOURSELF
  34. 34. SOMETHING TO REMEMBER?
  35. 35. Know your hotels
  36. 36. War stories #1deal makerSelma Turajlic – All3Media
  37. 37. TELEVISION WORLD
  38. 38. IDEA BROADCASTER PRODUCTION LAWYERS ? OFFICE TRANSMISSION
  39. 39. ANCILLARY RIGHTS FINISHED PROGRAMME LOCAL PRODUCTION (LOCAL VERSION) •PUBLISHING •TOYS •APPAREL •PROMOTIONS •STATIONARY •GIFTS •FOOD •ACCESSORIES •MERCHANDISING FINISHED •SOUNDTRACK TV SHOW FORMAT PROGRAMME •LIVE TOUR •FILM •STAGE •GAMES •HOUSEWARESTV DISTRIBUTION •DVD •MUSIC INTERACTIVE RIGHTS DIGITAL DISTRIBUTION •ONLINE APPS/GAMES •MOBILE APPS/GAMES •DiTV APPS/GAMES •INFLIGHT APPS/GAMES
  40. 40. Distributor• Checklist Finished Programme or Format or both Rights Advance Recoupment Distributor’s share Term Territories
  41. 41. Producer/Broadcaster• Checklist Format Rights Commitment to produce (pilot/episodes) Fees Production budget Co-production Consultancy Ownership of local version Trade Marks
  42. 42. Interactive/Ancillary Rights• Format owner retains all rights Licensee = Local Production Company/Broadcaster Licensee Share = % Format Owner’s Receipts• Licensee controls all rights Licensee = Local Production Company/Broadcaster Format Owner’s Share = % Licensee’s Receipts• Remember: Consultation Approvals Development Multi-territory deals “Use or Loose”
  43. 43. Deal Time - Digital Distribution• Catch up• DTO• VOD• Free v Transactional• Revenue share v fee
  44. 44. Small tips on• iPhone apps – if you don’t have one you are still cool!• Social network game– experiment• Facebook/Twitter– promotion tools• Original web content – still searching for a business model• Multi-platform thinking – always!• TV format = brand• MIP - Network and have fun!
  45. 45. The end
  46. 46. InternationalCo-Production MeetingsCo-Nicola Pinder Creatives∞Loop
  47. 47. Introducing Creatives Loop Ltd• Who we are• What we do• Who we do it for• Where we do it
  48. 48. Why International Co-Production? Co-• TV finance model is not dissimilar to film now• Indies are reacting in different ways – AFP and looking outside their own market• Potential source of gap/deficit financing• What are the key advantages of co-producing?
  49. 49. International Matchmaking Breakfasts @MIPCOM• When, Where, What?• Focus : International Co-Production & Digital• Preparation process & Registration• Who will attend• Potential outcomes
  50. 50. Co-production factoryCo-• Creatives Loop‘s sister company• Over 230 Members from over 20 countries• One-Stop-Shop as an invaluable source of industry information and contacts• Great resource to help you to prepare for markets and festivals• Register today & showcase your work – www.co-productionfactory.com
  51. 51. lunch
  52. 52. War stories #2producersJohn Gough – EMCTony Humphreys – Talent TV
  53. 53. Multi-Multi-platformMike Dicks
  54. 54. Dr Who
  55. 55. Britain from Above
  56. 56. Águila Roja (Red Eagle)
  57. 57. 1066
  58. 58. Embarrassing Bodies
  59. 59. Castigo Final – (Final Punishment)
  60. 60. Landshare
  61. 61. Your pitch
  62. 62. Pitching tips• Know your buyer• Have an elevator, stand, meeting pitch ready• Take time to listen to them• Be positive, enthusiastic – like you’d buy it• Sell stories not functions• Follow up
  63. 63. Pitching opportunities• The meeting• The stand• The random• The off chance• The bar
  64. 64. Your elevator pitch• Work on a one minute pitch for your prime show or service
  65. 65. The end

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