Multi-platformin’A rough guide to the world of multi-platform, theeditorial, creative, technical, commercial and legalstuff you should think about and some practicaldevelopment
agenda• What is multi-platform• State of the market • Examples and a case study• Exercise - two groups work on ideas from the group to map out the opportunities.• Evaluating elements of an MP project - what is the purpose of each part?• How does it add up to the objectives of the project.• Workshop 2 - individual project time - one-to-ones and development• Tools of the trade, the platforms and apps• Who to pitch to and how• Workshop – pitch• Getting social - promotion of you, your project, the TX and beyond• Workshops and one-to ones
“Convergence is a cultural, ratherthan technological, process. Wenow live in a world where everystory, image, sound, idea, brandand relationship will play itself outacross all possible mediaplatforms”Henry Jenkins, MIT – Convergence Culture
Let’s not get too excited...If the Twitter community was 100 people 20 dead only 5 (empty accounts) With more than 100 followers 50 lazy 5 loud mouths Not tweeted in the last week Creating 75% of the tweets Based on ‘Lets Not Get Too Excited...’ by David McCandelish
Gaza / SerdotTwo towns, two videos, two perspectives
Britain from aboveAdditional content, provided as navigable space online
We choose the moonInteractive documentary of the first moon landing
The Girl EffectOnline campaign, films and charity – starts with a simple animatedidea
Battlefront – C4Campaigns, TV, Toolkits, Social
Prison Valley - arteThe French duo David Dufresne and Philippe Brault decided to produce a documentary on the issue of incarceration in Colorado. But,they didn’t just throw up a passive, hour-long, badly compressed web video. Instead, the end product became an interactivedocumentary with user-submission tools throughout and available on multiple platforms.They created an iPhone app, and they have a presence on Twitter, Facebook and their blog. They will then reverse publish it to a TVspecial this summer and a book next fall. Welcome to the next generation of multimedia storytelling!
Creating the Nebula - wiredDocumentary app, magazine and sponsorship
ToolsWhat is available to a content maker to help them telltheir story online?
Keys to the crowd• Write a crowd funding • Syndicate for your mates budget • Use contracts• Don’t kid yourself and be • Get lawyers over optimistic with costs • Pitch to anyone you even• Always allow 10% on top slightly know who is even• Try to keep the budget small remotely rich (er than you)• Don’t scrimp on quality • Spend the money on your• Claim tax credits project• Get an accountant • Share out the loot• Raise the stakes as risk • Unexpected bonuses lowers• Get donations too
kickstarterKickStarter has received quite a bit of publicity recently for its efforts. Most notably the open source facebook alternative Diaspora managed to raise $10,000 in just 39 days, proving that theconcept had legs, and that crowdfunding as a concept has the community well and truly behind it. It’s not just software projects that the site caters for, out of all the current activity on thesite, software is probably the most dull – as creatives around the world have embraced it as a way to realise spectacular dreams. With everything from life sized mousetrap games to oneman’s cultural journey across Mexico KickStarter has clearly captured the imagination of its audience.As far as the rules for funding goes, KickStarter keeps things simple. In order to receive the funding needed, a project must reach or exceed its funding goal or no money changes hands. If youdo manage to reach your goal, 5% is taken from the project creator. Personally I think this is fair, with the current traffic / reach of the site, the tools available to manage your project, andthe empowerment that a site like this gives individuals 5% isn’t that big an ask.www.kickstarter.com
rockethubwww.rockethub.comAnother very similar site to KickStarter is RocketHub. Describing themselves as a grass roots crowdfunding site, Rockethub’s focus is again within the creativearts, with the two audiences for the site split into ‘Fuelers’ – those providing financial assistance to cool projects, and ‘Creatives’ – those coming up with theconcepts, artwork and music and in need of funding.One fundamental differences between KickStarter and RocketHub is the use of rewards and badges to help encourage interaction on the site, and to help getusers engaged with the projects needing assistance. A perfect example of game theory in action.
fansnextdoorFans next door is a European Crowdfunding website (still in beta) and as yet they don’t take a cut for promoting projects through theirsite, with the only additional costs being the PayPal processing fees. They currently accept all types of art forms, from literature tofilms, visual arts and craft, music, performances, fashion, design, and video games. As the user base grows and additional forms ofprojects come along we can expect this to evolve.The reward concept has been used in the promotion of many of the projects, with the system being architected to show what you getfrom artists for increasing amounts of funding. For example €10 may get you a copy of the artwork, €20 may get you a copy of theartwork signed etc. etc. The more of a fan you are, the more you can expect to receive.
indiegogohttp://www.indiegogo.com/IndieGoGo offers a wide variety of creative art funding categories, with projects in everything from Inventions to Gaming to Mobile Apps to Performing Arts.No matter what you are trying toraise funds for, there will be other projects in that category currently receiving funding. Another benefit that IndieToGoGo offers is that they have hooked up with suitable partners to help giveyour project extra reach through commercial channels.Probably the most impressive of these partnerships is MTV New Media, which could see your work being featured on MTV or VH1 – with of course, your permission. Desirable content includesfictional and non-fictional web series, shorts and other digital content, with the partnership helping to discover develop and distribute the best projects and creative talent on the web. At thevery least it gives project creators a chance at much needed additional exposure