Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Qual esomar rebel manifesto v13112014 versie 2

REBEL Manifesto, presented by Blauw Research and InSites Consulting at the ESOMAR Qualitative Congress 2014 in Venice (IT). Together with our ‘frenemies’ at Insites, we collected the biggest #MRX frustrations and deepest #MRX secrets. We like to call ourselves Rebels in Researchand hosted a workshop together at the ESOMAR Global Qualitativeconference in Venice. This session is about changing the future of research.

  • Login to see the comments

  • Be the first to like this

Qual esomar rebel manifesto v13112014 versie 2

  1. 1. REBELS IN RESEARCH PRESENT// R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  2. 2. … @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  3. 3. WHO ARE WE? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  4. 4. WE ARE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  5. 5. 8 REBELS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  6. 6. YOUNG AT HEART @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  7. 7. TECH-SAVVY @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  8. 8. IN LOVE WITH @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  9. 9. CONSUMER INSIGHTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  10. 10. BUT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  11. 11. ALSO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  12. 12. FRUSTRATED @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  13. 13. UNSATISFIED @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  14. 14. NOT PROUD @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  15. 15. OF OUR #MRX INDUSTRY @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  16. 16. WE WANT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  17. 17. CHANGE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  18. 18. DO YOU? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  19. 19. WE KNOW YOU DO! @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  20. 20. REBELSINRESEARCH.COM #100+ CONFESSIONS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  21. 21. WARNING! THESE CONFESSIONS CONTAIN EMOTIONAL and STRONG LANGUAGE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  22. 22. #ANONYMOUS CONFESSIONI’M IN LOVE WITH FINN RABEN @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  23. 23. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  24. 24. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014 AND THE WINNER IS…
  25. 25. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  26. 26. LIVE ON STAGE* #ANONYMOUS CONFESSION @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  27. 27. LET’S START THE #MRX REVOLUTION @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  28. 28. #RESULTS #EXPERTS #BRAVERY #EFFECTIVE SELLING #LOL THE R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  29. 29. RESULTS BEAT THE PROCESSR.E.B.E.L. RULE #1 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  30. 30. Clients are being stubborn and want to keep using along list of questions that are not contributing to the objective at all. This leads toparticipant frustration and does not add any value to the research. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  31. 31. QUICK //NOT DIRTY CHEAPER //NOT ‘CHEAP’ ENGAGED //NOT ‘SLIDES’ @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  32. 32. I read a report that has more than 20 pages, has text all over the place and graphs that are really ugly, for instance a graph with only one 100% bar… ANONYMOUS 100% @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  33. 33. WE ARE AGILEAGENTS RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  34. 34. EXPERT COLLABORATIONSR.E.B.E.L. RULE #2 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  35. 35. Respondents are approached as a 'resource' rather than an individual. I hate it when people criticise their view of the world, disrespect them for not having understood a product/ message/ campaign the way the company intended it. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  36. 36. EMPOWER THE CONSUMER @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  37. 37. Agencies don't spend time to get to know your problem, think you are a wallet, a lead, and not a partner...and this happens most of the time...so I grow to hate agencies.... ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  38. 38. WE ARE FRIENDS & FRENEMIES RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  39. 39. BE BRAVER.E.B.E.L. RULE #3 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  40. 40. Clients tell me they want something different and new, but when it comes to deciding and making that change, they just stick with the old and tried methods!Grrrrr... ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  41. 41. DARE TO GO 70/20/10 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  42. 42. DARE TO BE OPEN @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  43. 43. I want to join my clients’ team so that they are willing to pay for the advise I give them. I want to be more like aconsultant who also has research skills, rather than a researcherwho is appreciated for vision & knowledge of customer experience. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  44. 44. WE ARE PARTNERS IN CRIME RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  45. 45. EFFECTIVE SELLINGR.E.B.E.L. RULE #4 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  46. 46. Our board doesn't understand the true importance of research and of really listening to your customers. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  47. 47. SELL CHANGE //NOT RESULTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  48. 48. No-one likes to admit that we bullshit all the time. A lot of what we tell people is extremely 'filtered', exaggerated. It's an inevitable part of human interpretation, but sometimes it's on purpose to get a job done or get a message across. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  49. 49. WE ARE ACTION HEROES RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  50. 50. LOL! MAKE IT FUNR.E.B.E.L. RULE #5 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  51. 51. I feel ashamed when I'm filling in questionnaires nowadays that are obviously waytoo long and very dull. But then I realize how many of that same questionnaires I have made in my career...Sorry! ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  52. 52. GAMIFIED IS THE NEW NORMAL @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  53. 53. WE ARE PEOPLE ENGAGERS RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  54. 54. #RESULTS #EXPERTS #BRAVERY #EFFECTIVE SELLING #LOL THE R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  55. 55. SO… @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  56. 56. WHAT’S NEXT? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  57. 57. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored Things will change @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  58. 58. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored And make it bigger as we go @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  59. 59. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  60. 60. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  61. 61. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  62. 62. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  63. 63. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  64. 64. DO ONE THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  65. 65. 1. WRITE YOUR DOT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  66. 66. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  67. 67. 2. COMBINE YOUR DOTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  68. 68. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  69. 69. 3. START THE CHANGE! @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  70. 70. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored Things will change @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  71. 71. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored And make it bigger as we go @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  72. 72. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  73. 73. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  74. 74. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  75. 75. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  76. 76. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  77. 77. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  78. 78. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  79. 79. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  80. 80. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  81. 81. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  82. 82. THE REVOLUTION HAS BEGUN #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  83. 83. START WITH YOUR DOT #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
  84. 84. SHOULD YOU FORGET, WE’LL REMIND YOU ;) #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014

×