LOCATION BASED MARKETING: STRATEGIC PLANNING, IMPLEMENTATION, MEASUREMENT @blakelandau www.blakelandau.com
  Walk Before You Run!  Are you hoping to increase the amount of people entering your store? Are you looking for customer ...
STRATEGIC PLANNING <ul><li>The biggest mistakes you can make  </li></ul><ul><li>Do this sloppily or half-heartedly. </li>...
IMPLEMENTATION:  <ul><li>&quot;claim&quot; a venue on foursquare, Facebook or Gowalla </li></ul><ul><li>This =  &quot;Hey...
<ul><li>METRICS!  </li></ul><ul><li># of checkins </li></ul><ul><li>frequency of checkins </li></ul><ul><li>Increase/decre...
 
<ul><li>Three scoops of ice cream for $3 for everyone that checked in (cost for three scoops is normally $5.50). </li></ul...
“ EXPERIENCE IS THE NAME EVERY ONE GIVES TO THEIR MISTAKES.” -OSCAR WILDE  <ul><li>“ 80 PERCENT OF SUCCESS IS SHOWING UP.”...
THANK YOU! PLEASE CONTACT ME WITH ANY QUESTIONS <ul><li>[email_address] 347 907 0968 Onward and Upward!! </li></ul>
Upcoming SlideShare
Loading in …5
×

My Presentation on Location Based Marketing From Customer Engagement Technology World

1,319 views

Published on

A few slides for your perusal. Enjoy.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,319
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

My Presentation on Location Based Marketing From Customer Engagement Technology World

  1. 1. LOCATION BASED MARKETING: STRATEGIC PLANNING, IMPLEMENTATION, MEASUREMENT @blakelandau www.blakelandau.com
  2. 2. Walk Before You Run! Are you hoping to increase the amount of people entering your store? Are you looking for customer creation? Are you looking for customer retention? Do you want to focus on one item you need to increase buzz about? Do you want more customers at certain times? Do you want to market a product in particular?
  3. 3. STRATEGIC PLANNING <ul><li>The biggest mistakes you can make  </li></ul><ul><li>Do this sloppily or half-heartedly. </li></ul><ul><li>Advertise your business in general rather than particular incentives. </li></ul><ul><li>Only create programs for the mayor, not for everyone else. </li></ul><ul><li>Not show up! </li></ul>
  4. 4. IMPLEMENTATION: <ul><li>&quot;claim&quot; a venue on foursquare, Facebook or Gowalla </li></ul><ul><li>This =  &quot;Hey, this is my restaurant/coffee shop/bar/etc!&quot; </li></ul><ul><li>Gain access to an analytics dashboard that has all kinds of metrics. </li></ul>
  5. 5. <ul><li>METRICS! </li></ul><ul><li># of checkins </li></ul><ul><li>frequency of checkins </li></ul><ul><li>Increase/decrease of checkins over time  </li></ul><ul><li># of checkins shared to social networks </li></ul><ul><li>% of checkins shared to social networks </li></ul><ul><li># of special unlocks </li></ul><ul><li># of special redemptions (taken from point-of-sale systems) </li></ul><ul><li># of followers of a brand profile (foursquare) </li></ul><ul><li># of tips marked &quot;ToDo&quot; or &quot;Done&quot; </li></ul>Copyright Eric Leist, Emerging Tech Strategist of Allen & Gerritsen
  6. 7. <ul><li>Three scoops of ice cream for $3 for everyone that checked in (cost for three scoops is normally $5.50). </li></ul><ul><li>The mayor got an extra scoop for free. </li></ul><ul><li>Reason this was a solid campaign: -You want to reward your most loyal customers by making them FEEL VALUED. -But you ALSO want to You also want to encourage customer creation by rewarding folks who check in period. </li></ul>
  7. 8. “ EXPERIENCE IS THE NAME EVERY ONE GIVES TO THEIR MISTAKES.” -OSCAR WILDE <ul><li>“ 80 PERCENT OF SUCCESS IS SHOWING UP.” –WOODY ALLEN </li></ul>
  8. 9. THANK YOU! PLEASE CONTACT ME WITH ANY QUESTIONS <ul><li>[email_address] 347 907 0968 Onward and Upward!! </li></ul>

×