Blake Lapthorn green breakfast with Rapanui - 17 April 2013

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On Wednesday 17 April 2013 Blake Lapthorn's Climate Change team hosted a green breakfast seminar. Guest speakers included Nicky Chambers of Best Foot Forward and Mart and Rob Drake-Knight of Rapanui. The talk was titled 'Blue sky ideas that sell pairs of underpants'.

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Blake Lapthorn green breakfast with Rapanui - 17 April 2013

  1. 1. www.rapanuiclothing.com
  2. 2. Sustainable Fashion Company – t‐shirts / sweats / socks / underwear / tops / leggings etcEst. 2008Graduates of Renewable Energy and BusinessSmall investment start up, box of t‐shirts, organic growth, now a fast growing SME.Opportunity in the fashion economy to do things differentlyStarted with sustainability as a core aim
  3. 3. Product, Planet, People20’000 Litres of water for one kg of cotton (WWF)Up to 20 spoonfuls of agrochemicals, 1 kilo cotton (EJF)Widespread human cost
  4. 4. Fashion is an influential medium, with the power to change buyer behaviour for the better.  No more itchy brown socksNO
  5. 5. Sustainable supply chains – important.Who pays? Change must be funded by demandHow to Fuel Demand?
  6. 6. “It’s not that people don’t care about sustainabilityIt’s just that they don’t know.”Core principles of 21st century life?Education      ‐ CommunicateEconomy       ‐ WorthAspiration     ‐ Want 
  7. 7. Where clothing comes from and how it is madeSeed to shop – New technology / internet / mobileGreater accountability for companies
  8. 8. Fast, cheap, compatible, provenIndustry > MEP > UK Parliament > EU
  9. 9. Not static, open to changeConstant improvement
  10. 10. 80% of impact Post Purchase Consumer‐useFast drying materialsTechnical nutrient + C2C designed‐inContact Points Lots of development(ops, infrastructure, economies, technologies)
  11. 11. Reducing impact on a normal modelOr start again – change the modelDesigned into Rapanui from the start
  12. 12. New low‐impact (semi‐synthetic?) eco textilesRecyclable fabricsRE powered systemReduced TransportWay cooler.Consumers will finance the change Communication, value, aspiration. 
  13. 13. 137 Billion Cash Reserves?
  14. 14. www.rapanuiclothing.com@rapanuiclothing

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