PR is creating a lot more content for clients - blog posts, social media channels, whitepapers, eBooks, and more - meanwhile, content marketing is getting more popular as a way to build a brand and generate leads. In this presentation, we talk about just how closely connected PR & content marketing really are. In fact, they're so closely connected that they may just about be the same thing at this point. If you want to learn more, check out our free eBook at the end of the presentation!

1. MARCH COMMUNICATIONS WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
Why PR & Content Marketing Are
Turning into the Same Thing
@marchpr
marchpr.com

2. MARCH COMMUNICATIONS
Before the Internet…
PR firms worked with news outlets to publish a story about
a client, and the publications were gatekeepers.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

3. MARCH COMMUNICATIONS
Before the Internet…
PR firms worked with news outlets to publish a story about
a client, and the publications were gatekeepers.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
After the Internet…
Today, PR firms can directly connect with target audiences
through blog posts, email newsletters, videos, eBooks and
more.

4. MARCH COMMUNICATIONS
That’s left everyone
wondering…
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
What’s next?

5. MARCH COMMUNICATIONS
The Facts
Content
Is more important than ever, because it’s
how companies get found and drive
business online.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

6. MARCH COMMUNICATIONS
The Facts
Content
Is more important than ever, because it’s
how companies get found and drive
business online.
PR
Helps promote that content.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

7. MARCH COMMUNICATIONS
The Facts
Content
Is more important than ever, because it’s
how companies get found and drive
business online.
PR
Helps promote that content.
And
Helps create that content.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
PR
Videos
Bylines
eBooks
Press
Releases
Blog Posts
Case Studies
White
Papers
Email
Newsletters

8. MARCH COMMUNICATIONS WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
Bylines
Videos eBooks
Press
Releases
Blog Posts
Case Studies
White
PapersEmail
Newsletters
Content marketing
Can be applied to create a lead generation
engine.
When PR is
helping create…

9. MARCH COMMUNICATIONS
The Proof
PR Newswire
Studied how additional content affects
press releases.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

10. MARCH COMMUNICATIONS
The Proof
PR Newswire
Studied how additional content affects
press releases.
Content increases views by:
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
Photos

11. MARCH COMMUNICATIONS
The Proof
PR Newswire
Studied how additional content affects
press releases.
Content increases views by:
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
Photos Videos

12. MARCH COMMUNICATIONS
The Proof
PR Newswire
Studied how additional content affects
press releases.
Content increases views by:
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
Photos Videos PDFS, Presentations, etc.

13. MARCH COMMUNICATIONS
The News
Third-party
recommendations
Are still crucial, but additional content like
blog posts, newsletters and eBooks can help
build an online presence that attracts
prospects and generates leads.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

14. MARCH COMMUNICATIONS
The News
Third-party
recommendations…
Are still crucial, but additional content like
blog posts, newsletters and eBooks can help
build an online presence that attracts
prospects and generates leads.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING
One study of online consumers found…

15. MARCH COMMUNICATIONS
The Equation
All of this brings us to…
The growing relationship between PR &
content marketing.
Content marketing is nothing without
promotion and outreach.
PR is nothing without material to pitch and
relationships to build.
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING

16. MARCH COMMUNICATIONS
The Equation
All of this brings us to…
The growing relationship between PR &
content marketing.
Content marketing is nothing without
promotion and outreach.
PR is nothing without material to pitch and
relationships to build.
Want to learn the whole story?
Download our free eBook!
WHY PR AND CONTENT MARKETING ARE TURNING INTO THE SAME THING