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Blaire Moskowitz
Marketing Manager,
Antenna International
@BlaireMoskowitz
Mei Xiang
Panda,
Smithsonian
#audiotour selfies
Kohl’s Art Generation
Milwaukee Art
Museum
First Milwaukee
Art Museum
App Launched
in 2006
This is a
LOLcat
Plausible Promise
in 3 parts:
Promise: Personal
satisfaction and community
Tools: Need to be open
and accessible for
parti...
“Extend the experience & inspire kids to be
creative using the camera functionality.”
Classic “stick your
face in a hole” game
Me, at Valley Forge
National Historic Park
[The portrait miniatures] are rotated
every few months. When we were in
the beginning stages of creating this
activity, we...
Promise:
To make ArtSelfies (and to bring
attention to the Miniatures).
Tools:
An easy to use selfie generator
within the ...
186 iPods checked out
on-site by 308 visitors
in the last five months
The museum receives
funding from Kohl’s to
interact ...
Producers: Sofie Andersen and Miranda Smith
Writer: Sandy Goldberg and Allison Dufty
Voices: PA Vasquez, Barbara Brown Lee...
AAM2016: Using Selfie Culture to Engage Audiences
AAM2016: Using Selfie Culture to Engage Audiences
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AAM2016: Using Selfie Culture to Engage Audiences

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Slides about the Milwaukee Art Museum's selfie app and "The Plausible Promise", presented at AAM2016.

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AAM2016: Using Selfie Culture to Engage Audiences

  1. 1. Blaire Moskowitz Marketing Manager, Antenna International @BlaireMoskowitz Mei Xiang Panda, Smithsonian
  2. 2. #audiotour selfies
  3. 3. Kohl’s Art Generation Milwaukee Art Museum
  4. 4. First Milwaukee Art Museum App Launched in 2006
  5. 5. This is a LOLcat
  6. 6. Plausible Promise in 3 parts: Promise: Personal satisfaction and community Tools: Need to be open and accessible for participation Bargain: Neutrality of the platform
  7. 7. “Extend the experience & inspire kids to be creative using the camera functionality.”
  8. 8. Classic “stick your face in a hole” game Me, at Valley Forge National Historic Park
  9. 9. [The portrait miniatures] are rotated every few months. When we were in the beginning stages of creating this activity, we surveyed families visiting the Museum which ones were their favorites, and those were the ones chosen for the app. Michelle Bastyr, Kohl's Art Generation Community Relations Coordinator
  10. 10. Promise: To make ArtSelfies (and to bring attention to the Miniatures). Tools: An easy to use selfie generator within the app. Bargain: The public is able to have a conversation with the museum and public through social sharing.
  11. 11. 186 iPods checked out on-site by 308 visitors in the last five months The museum receives funding from Kohl’s to interact with the community. By encouraging the visitors to create and share the selfies, they are having a “conversation” with the visitors. Downloadable Onsite
  12. 12. Producers: Sofie Andersen and Miranda Smith Writer: Sandy Goldberg and Allison Dufty Voices: PA Vasquez, Barbara Brown Lee, Allison Dufty, Cynthia Marcucci, Charlie Varon, L Sage, Aiyana Scott, and Charlie Ibsen Designers: Ray Chi, James Morgan, and Jonathan Levy Account Managers: Peter Vega and Bella Saltzer Marketing: Blaire Moskowitz and Jeff Pecor Senior Director of Education: Brigid Globensky, Kohl’s Art Generation Relationship Coordinator: Michelle Bastyr Director of Youth & Family Programs: Emily Sullivan

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