Marble Top Coat     for
Product
Marketing
Target Demographics o Females o Ages 18-24 o Urban areas + nearby suburbs o College students + recent grads o Part-time job
Target Psychographics o Listen to Top 40 music o Interested in keeping up with the    latest fashions oLike utilizing soci...
Strategy    Objectiveso Sell Marble Top Coato Increase OPI Nail    Lacquer saleso Make OPI leader in    nail art innovatio...
ChannelsPrint AdsPR                       Women’s Wear Daily
Sales
Integrate into Sephora and Nicole Miller by OPI lines
Direct Sellingo E-coupon for OPI email subscriberso E-coupon for Sephora Beauty Insiders   oBuy Marble Top Coat in-stores ...
Logistics
o My Harvard chemist and I are the only ones who have thisformulao The formula and packaging can be manufactured with thes...
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Marble Top Coat for OPI Nail Lacquer

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  • Because it’s so difficult to make it occupies a niche market
  • OPI would design the in-store displays
  • Marble Top Coat for OPI Nail Lacquer

    1. 1. Marble Top Coat for
    2. 2. Product
    3. 3. Marketing
    4. 4. Target Demographics o Females o Ages 18-24 o Urban areas + nearby suburbs o College students + recent grads o Part-time job
    5. 5. Target Psychographics o Listen to Top 40 music o Interested in keeping up with the latest fashions oLike utilizing social media oLooking for deals/sales
    6. 6. Strategy Objectiveso Sell Marble Top Coato Increase OPI Nail Lacquer saleso Make OPI leader in nail art innovation Positioning For YOUNG WOMEN AGES 18-24 Marble Top Coat is THE ONLY NAIL ART SOLUTION the creates a viable nail ART DESIGN WITH THE LEAST AMOUNT OF EFFORT because of its INNOVATIVE FORMULA.
    7. 7. ChannelsPrint AdsPR Women’s Wear Daily
    8. 8. Sales
    9. 9. Integrate into Sephora and Nicole Miller by OPI lines
    10. 10. Direct Sellingo E-coupon for OPI email subscriberso E-coupon for Sephora Beauty Insiders oBuy Marble Top Coat in-stores or on-line and get two OPI colors for $6 (reg. price $8.50) [BRAND SPECIFIC]In-store Displayso Near point of purchase in mid-range full-service beauty salons oLocated in areas w/highest concentration of target New York, Boston, Philadelphia, Washington D.C., Atlanta, Miami, Chicago, Minneapolis, Austin, Los Angeles, San Diego, San Francisco and Seattleo Specialized displays in Sephora stores
    11. 11. Logistics
    12. 12. o My Harvard chemist and I are the only ones who have thisformulao The formula and packaging can be manufactured with thesame equipment as current OPI products o formula does not have special storage requirementso Can be shipped with other OPI productso In-house marketing for flagship + Nicole line print adsoSephora in-house for Sephora line to develop in-store displays o no print ads for Sephora lineo Agency for specialized social media engagementTimeline:oProductiono Packaging/shipping/stockingo PR: sampling and social media engagemento Print Adso Evaluation

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