HeadHunter.ru Corporate blogging
Who <ul><li>Pavel Orlov </li></ul><ul><li>Erasmus student </li></ul><ul><li>Russian </li></ul>KHLeuven - AvNet
What – overview <ul><li>Why blogging </li></ul><ul><li>What is a blog </li></ul><ul><li>Possible applications </li></ul><u...
Why blogging <ul><li>‘ New’ technology </li></ul><ul><li>Considered informal </li></ul><ul><li>Few direct benefits </li></...
Why blogging <ul><li>Unclear how might be of any use for a company </li></ul>KHLeuven - AvNet
What is a  blog <ul><li>Diary </li></ul><ul><li>News medium </li></ul><ul><li>Discussion place </li></ul><ul><li>Interacti...
What is a blog <ul><li>Whatever the author makes it be </li></ul>KHLeuven - AvNet
Possible applications <ul><li>Feedback </li></ul><ul><li>Loyalty </li></ul><ul><li>Informal contact </li></ul><ul><li>Mark...
Possible applications <ul><li>Communicate with a client </li></ul>KHLeuven - AvNet
HeadHunter company KHLeuven - AvNet
Profile <ul><li>Job-site </li></ul><ul><li>$16 million turnover </li></ul><ul><li>300 people </li></ul><ul><li>Russia, Ukr...
Internet HR company <ul><li>Low client involvement </li></ul><ul><li>Vague image </li></ul><ul><li>Loyal clients - ? </li>...
HeadHunter blog KHLeuven - AvNet
HeadHunter blog - pros <ul><li>Informal dialogue </li></ul><ul><li>Useful source of information </li></ul><ul><li>‘ Human’...
HeadHunter blog - cons <ul><li>Confusing structure </li></ul>KHLeuven - AvNet
Thank you for attention <ul><li>Please ask questions!!! </li></ul>KHLeuven - AvNet
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Corporate Blogging at HH.ru

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This is a presentation for the course of Web application in business at AvNet building in Leuven.

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Corporate Blogging at HH.ru

  1. 1. HeadHunter.ru Corporate blogging
  2. 2. Who <ul><li>Pavel Orlov </li></ul><ul><li>Erasmus student </li></ul><ul><li>Russian </li></ul>KHLeuven - AvNet
  3. 3. What – overview <ul><li>Why blogging </li></ul><ul><li>What is a blog </li></ul><ul><li>Possible applications </li></ul><ul><li>HeadHunter company </li></ul><ul><li>HeadHunter blog – pros & cons </li></ul><ul><li>Conclusion </li></ul>KHLeuven - AvNet
  4. 4. Why blogging <ul><li>‘ New’ technology </li></ul><ul><li>Considered informal </li></ul><ul><li>Few direct benefits </li></ul>KHLeuven - AvNet
  5. 5. Why blogging <ul><li>Unclear how might be of any use for a company </li></ul>KHLeuven - AvNet
  6. 6. What is a blog <ul><li>Diary </li></ul><ul><li>News medium </li></ul><ul><li>Discussion place </li></ul><ul><li>Interactive website </li></ul>KHLeuven - AvNet
  7. 7. What is a blog <ul><li>Whatever the author makes it be </li></ul>KHLeuven - AvNet
  8. 8. Possible applications <ul><li>Feedback </li></ul><ul><li>Loyalty </li></ul><ul><li>Informal contact </li></ul><ul><li>Marketing knowledge </li></ul>KHLeuven - AvNet
  9. 9. Possible applications <ul><li>Communicate with a client </li></ul>KHLeuven - AvNet
  10. 10. HeadHunter company KHLeuven - AvNet
  11. 11. Profile <ul><li>Job-site </li></ul><ul><li>$16 million turnover </li></ul><ul><li>300 people </li></ul><ul><li>Russia, Ukraine, Belarus, Kazakhistan </li></ul>KHLeuven - AvNet
  12. 12. Internet HR company <ul><li>Low client involvement </li></ul><ul><li>Vague image </li></ul><ul><li>Loyal clients - ? </li></ul>KHLeuven - AvNet
  13. 13. HeadHunter blog KHLeuven - AvNet
  14. 14. HeadHunter blog - pros <ul><li>Informal dialogue </li></ul><ul><li>Useful source of information </li></ul><ul><li>‘ Human’ face of a company </li></ul>KHLeuven - AvNet
  15. 15. HeadHunter blog - cons <ul><li>Confusing structure </li></ul>KHLeuven - AvNet
  16. 16. Thank you for attention <ul><li>Please ask questions!!! </li></ul>KHLeuven - AvNet

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