Yukii 1756 strategy_idea

© All rights reserved YUKII // Made In Poland ul. Włodarzewska 51F/1 02-384 Warsaw

maja@yukii.pl przemek@yukii.pl

+48 666 607 315

www.yukii.pl

RIGHTS

ALL

RESERVED

This presentation is the property of YUKII // Made in Poland. Presentation nor any part thereof may
not be distributed, used, quoted or reproduced in any way without the prior written agreement of
YUKII // Made in Poland. This presentation is under copyright.



+48 666 607 315

www.yukii.pl

MAIN OBJECTIVES
To build brand recognition.
To tier customers.
To pump up the sales.



+48 666 607 315

www.yukii.pl

BUTHOW TO MAKE IT HAPPEN ?!



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MORE TV COMMERCIALS?



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MORE ANONYMOUS

COMMUNICATION?



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PRODUCT NEEDS PERSONALITY



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OPEN YOUR EYES



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THIS IS WHAT CONCERN YOUR
CONSUMER



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USE CURRENT POOR BRAND RECOGNITION AS YOUR STRENGHT!
LOW BRAND AWARNESS
MEANS NO BAD
OPINIONS!
EACH CUSTOMER
CAN HAVE THE
“COOL FIRST IMPRESSION”
EFFECT



+48 666 607 315

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pumpthe hype



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your customers are
defined they love

digital entertainment
it is your gateway
to individuals
“Share” is the key
social entertainment is
the game they play



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your customer knows
it is all about

me

globalization
of entertainment
leads
to globalization of
everything



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YOUR CUSTOMERS WANT
TO BE COOL
TO BE FIRST
TO BE AMUSED
...TO PARTY



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THEY BELIEVEtheY WILL BE



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THEY BELIEVE



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CALL TO ACTION



+48 666 607 315

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?
ME
AN
IT
ES
DO
HA
T

W

01
02
03
04
05
06

WEBSITE

Interesting web page to make the proper impression and build a image behind
Your brand.

USABILITY

Write “How to” content related to your product.

Be unpredictable

Amaze cusomers with new stuff.

VISUAL COMMUNICATION
contests
events

Share eye catching
pictures involving your
product.

Encourage customers to post pictures & reviews to your Facebook page.

Create events and let customers gather around product.



+48 666 607 315

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SO TELL THEM WHAT THEY SEE



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INTRODUCTION TO PARTY



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?
DO
TO
HA
T

W

01
WEBSITE



+48 666 607 315

www.yukii.pl

3w / 1

First option:
responsive design - built over tiles to work on each device
/pc, mac, iphone, mobile, tablets/



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www.yukii.pl

3w / 2

Second option
Parallax design - trendy and scrolled
/example http://journey.lifeofpimovie.com/#!/



+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

02
USABILITY



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FUN CONTENTTO SHARE WITH OTHERS



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TIPS AND TRICKS
GIVE THEM GUIDE TO GREATNESS
IN
MUSIC,
PARTY,
DATING



+48 666 607 315

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?
DO
TO
HA
T

W

03
BE UNPREDICTABLE



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SHOW THEM COOL STUFF



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MAKE THEM DESIRE



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LOCK AND LOAD TRENDSETTERS



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CUSTOMERS WILL FOLLOW
THEM



+48 666 607 315

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?
DO
TO
HA
T

W

04
VISUAL COMMUNICATION



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DRINK TRIPLESEE DOUBLE

ACT SINGLE

GIVE 1756 REASONS
TO PARTY



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THAT NEEDS YOUR PRODUCT



+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

05
CONTESTS



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www.yukii.pl

GIVE THEM
COOL THINGS



+48 666 607 315

www.yukii.pl

PEOPLE LOVE COMPETITION
MAKE THEM CREATE
AND SHARE
TO WIN REALLY
RAD STUFF



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www.yukii.pl

USE CONTESTS

1756 + AMADEUS WIG +

=



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?
DO
TO
HA
T

W

06
EVENTS



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DO NOT TRY TO MAKE “COOL” PARTY



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JUST GO THE TO RIGHT ONES



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SUPPORT THE niche



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hit the right moment



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?
DO
TO
HA
T

W

WITH NO ACTUAL BRAND RECOGNITION WE NEED
TO CREATE AN ADDED VALUE AND “EXPOSE”
THE TRUE SPIRIT OF 1756.
WE RECCOMEND TO CREATE AN TAILOR MADE
ACTIVITIES TO HIT THE LEADERS OF OPINION.
“BE OPEN MINDED, CHOOSE 1756
THAT UNDERSTENDS
WHO YOU REALLY ARE.”



+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

GOOD CREATIVE WEBPAGE IS AN SOLID BASE FOR
BRAND IMAGE.
WE HAVE TO CREATE AN COMMUNITY OVER THE
CAUSE AND USE SOCIAL MEDIA.
TWITTER, PINTEREST, TUMBLR, YOUTUBE, FACEBOOK
WILL HELP SPREAD THE WORD.
CONTESTS WITH HIGH QUALITY UNIQUE PRIZES WILL
INVOLVE CUSTOMERS AND HELP BUILD ATTENTION
OF AUDIENCE.


+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

FOR EXAMPLE TASKS THAT NEED TO
USE 1756 IN CONTEXT OF GOOD PARTY.
LET THEM PLAY, MAKE THEM CHOOSE WHO REALLY FEEL THE 1756 NEW ROMANTIC SPIRIT.
MAKE GREAT GIVEAWAYS AND PRIZES THAT ARE
TRENDY, GIVE THEM EXCLUSIVE AND LIMITED 1756
CLOTHING, HEADPHONES, BAGS, AND COOL PARTY
GEAR WITH YOUR OWN BRANDING.
PUT THE PRESSURE TO THE COMMUNITY NOT TO
BRAINLESS REPETITIVE ADVERTISEMENT.


+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

PUT YOUR PRODUCT TO PARTIES THAT YOU MAYBE
WOULDN’T GO
BUT
YOUR CUSTOMERS DEFINATELY WANTS TO.
PUT IT INTO GOOD USE WITH BOHEME
theater performances, alternative concerts
AND VERNISSAGES.
WE CAN MAKE AN AUGUMENTED REALITY APP TO
BOOST UP THE EXPERIENCE.


+48 666 607 315

www.yukii.pl

?
DO
TO
HA
T

W

BE AUTHENTIC.
DON’T BE SCARED.
GIVE PERSONALITY TO THE PRODUCT
FOR PEOPLE THAT WANT TO
SHOW THEIR PERSONALITY.



+48 666 607 315

www.yukii.pl

IT’s UP TO YOU.
YOU WANT MORE CHOOSE US!
TELL US WHAT DO YOU THINK AND LETS TOGETHER CRAFT
YOUR CAMPAIGN.
YOU CAN ALSO ALWAYS WRITE TO US JUST TO SAY THAT WE
ARE YOUNG AND HANDSOME!
EMAIL US AT
maja@yukii.pl
OR
przemek@yukii.pl



+48 666 607 315

www.yukii.pl

Yukii 1756 strategy_idea

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Yukii 1756 strategy_idea