Social Media... What?

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What exactly is social media?
How big is social media?
How do I measure the ROI of my company's social media efforts?

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Social Media... What?

  1. 1. SOCIAL MEDIA
  2. 2. BLACKGLASS
  3. 3. ?SOCIAL MEDIA ...WHAT
  4. 4. SOCIAL MEDIA =“An umbrella term that defines the variousactivities that integrate technology, socialinteraction, and the construction of words,pictures, videos and audio.” [Source: http://wikipedia.com]
  5. 5. SOCIAL MEDIA =And it’s also a pretty way to define all thoseconversations happening right now online.
  6. 6. SOCIAL MEDIA =
  7. 7. OK BUT,WHY SHOULD I CARE ?
  8. 8. REASON #1Because 2/3 of the global Internetpopulation visit social networks. [Nielsen, Global Faces & Networked Places, 2009]
  9. 9. REASON #2Because Social Media has overtakenpornography as the #1 activity on the web. [Nielsen, Global Faces & Networked Places, 2009]
  10. 10. REASON #3Because time spent on Social Networks isgrowing at 3X the overall Internet rate,accounting for ≈10% of all Internet time. [Nielsen, Global Faces & Networked Places, 2009]
  11. 11. REASON #48.00 Hours Spent Monthly per Person on Social Media (h.mm)7.00 7.196.00 6.35 6.285.00 5.52 5.03 5.114.00 4.10 4.133.00 3.432.00 2.501.00 0 AUS SPA UK ITA US FRA GER BRA JP SWI [Nielsen, Global Faces & Networked Places, 2009]
  12. 12. REASON #5Because Social Media is democratisingcommunications. Big time. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control. [Rupert Murdoch, Global Media Entrepreneur]
  13. 13. REASON #6Because Social Media is likeWord Of Mouth.On Steroids.
  14. 14. More than 550 million active users
  15. 15. WAIT,THERE IS MORE !
  16. 16. 93% of Social Media users believe a companyshould have a presence on Social Media.
  17. 17. 85% of Social Media users believe that acompany should go further than just having apresence on social sites and should alsointeract with its customers.
  18. 18. For companies, resistance to socialmedia is futile.Millions of people are creating contentfor the social Web.Your competitors are already there.Your customers have been there for along time.If your business isnt putting itself outthere, it ought to be.” [BusinessWeek, February 19, 2009]
  19. 19. REMEMBER:It is supposed to be a dialogue,not a monologue. Unfortunately, most companies are still treating Social Media only as a way to broadcast their messages.
  20. 20. WHEN IN FACT,IT IS SO MUCH MORE...
  21. 21. #1 Public Relations#2 Customer Service#3 Loyalty-Building#4 Collaboration#5 Networking#6 Thought-Leadership#7 Customer Acquisition
  22. 22. SO,HERE’SWHATYOUNEEDTODO:
  23. 23. #1 Listen#2 Engage#3 Measure
  24. 24. This graph represents all mentions made for Foxtel in the past 30 days.We can find out where, when and by whom brand mentions where made.We can access and read every single one of these mentions, see theassociated sentiment and the website in which they were made.
  25. 25. OK BUT,HOW ABOUT THE ROI ?
  26. 26. #1 People who filled a form#2 Reduction in support costs#3 Sales#4 People who entered a campaign#5 Mentions from Influentials#6 New insights on your customers#7 Unique/repeated visits to website
  27. 27. HERE ARE A FEWEXAMPLES OF WHATIS HAPPENING OUTTHERE:
  28. 28. #1 Lead Generation#2 Retention#3 Measurement
  29. 29. CHALLENGE Grow the account Followers base by at least 5,000 users. Engage users with a weekly competition.SOLUTION Monitoring relevant conversations. Identify top influencers. Send targeted DMs based on the keywords they mentioned. Measure. Optimise the target.RESULTS 5,200 Followers 2,000 Clicks on DM’s link.
  30. 30. GO OUT THERE& GET SOCIAL!
  31. 31. DEFINE YOUR COMPANYSOCIAL MEDIA STRATEGY
  32. 32. AND REMEMBER:HOPEIS NOT A STRATEGY
  33. 33. THANK YOU

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