®®
Digital expectations and student
success in a mobile world
Michael Chye
Platform Executive
Mobile & Connect
Agenda
• Download polls.bb from Apple iTunes
or Google Play or browse to polls.bb
• State of the Mobile Industry
• Effect ...
Now
Everyday there are
more mobile devices
activated than babies
born into the world.
Mobile Devices
98%
of university students
have access to a smartphone
Students and their Mobiles
150
times per day
Average person checks
their smartphone
Don’t touch that phone !
Smartphones:
Submit your answer
Other:
Text your answer
How long will you wait
for a web page to load
before getting annoy...
250milliseconds
How fast is your mobile internet ?
Harry Shum, a computer scientist and speed specialist at Microsoft.
Preferred mode of communication
”The browser has become a single application
swimming in a sea of apps "
Global trends
11
Non-traditional
learners
Online & mobile
everywhere
Learner centric
education
Education
truly global
Cons...
Which app do you use
most often on your phone
?
Poll
Submit your
answer via
polls.bb
Communication, Retention and Marketing Strategy
Encourage continuous
involvement and
engagement via mobile
apps
Ultimate Goal
Passive
ACTIVE
Immediate
Connected
Personalised
Active Users
Life outside the
classroom
Life inside the
classroom
Priorities
Keep
in
touch
Discov
er
Inquire
Engag
e
Gradua
te
Educat
e
Retain Enroll
Apply
Prospective
Students
Simulate College Exper...
Discov
er
Inquire
Engag
e
dua
Educat
e
Retain Enroll
Apply
Keep
in
touch
Current Students
Provide Everyday Value
• On Camp...
Discov
er
Inquire
Engag
e
dua
Educat
e
Retain Enroll
Apply
Keep
in
touch
Alumni
Engage with former students
• News
• Job s...
Increase completion rates and retention
• Student Engagement
– perform better academically
– are more invested in the inst...
Multiple and Specific Apps for Institutions
Promoteyour institution to prospectivestudents and parents (Local &
Internatio...
What is Mosaic?
Cloud Based App Creation Platform
Quickly create and modify mobile apps
Multiple profiles creation
Unprece...
Mosaic front-end
Analytics Placeholder
Analytics
Metrics for
Measuring Mobile Engagement
Full
Scope
Analytics
Email Marketing
Social Media
Website
Direct Mail
Mobile
A Piece of the Puzzle
Acquisition Metrics
Value Current/Web Mobile
Track reach of
campaigns
New visitors Active users
Identify Highest
Value Con...
Consumption Metrics
Value Current/Web Mobile
Measure quality of
content
Time on page Time spent in app
Gauge interest of
v...
Proof is
in the
Pudding
Griffith University
36
 Built their own app but maintenance was
difficult, time consuming and support costs were
high
 D...
 Tag line: “Make uni easy!”
 Marketing campaign to promote the
app on campus and with new
students
 3,000 downloads at ...
 Developed in 50 hours by a solutions
engineer
 Apple approved in 3 days
 No approval needed by Google
 Now available ...
Mobile Solutions
39
• MyConnect app
• Connect 5 & ConnectTXT
• Collaborate on Mobile
• Mosaic
• Polls
hold of polls hero shots
Tim Flood
Stanford, Mobile Technology and Innovation Consultant
“Be intentional - but flexible -with
strategy. A deliberat...
Thank you !
42
Michael Chye
michael.chye@blackboard.com
+61 478 195 509
Digital Expectations and Student Success in a Mobile World
Digital Expectations and Student Success in a Mobile World
Digital Expectations and Student Success in a Mobile World
Digital Expectations and Student Success in a Mobile World
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Digital Expectations and Student Success in a Mobile World

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Students expect digital interaction in their courses. How can you help them be successful in a mobile world?

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  • Poll: About how long do you wait for a webpage to load?
    10 seconds
    3 seconds
    1 minute
    30 seconds
  • “Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web,” said Harry Shum, a computer scientist and speed specialist at Microsoft.
  • In the past, the relationship between institutions and students, parents, and the community was a predominantly passive experience - the power balance was titled more in your direction. Now, the shift in how they consume information in all areas of their lives, has influenced a change in their expectations from you - making them much more ACTIVE consumers of their own educational experience.

    So what do these active consumers want? Students don’t live in a 9-5 world and they expect you to accommodate for that. Just like any other industry, they are constantly connected and demand high quality, immediate, personalized access to the resources and services that they need. You know what I’m talking about, in every other service that they use (iTunes, Google, Amazon, Pandora, whatever it may be) the content that they see is totally personalized based upon their needs/habits - and it better take less than 2 seconds to get, otherwise you’ve exhausted their patience.

    Working to meet all these expectations is tough but it’s vital, not just because of the benefits for students and your institution, but also because everything about the experience you deliver is now more transparent than ever. And if you’re not delivering that immediate access to the resources that they need, I bet you someone else is - unofficially and unmonitored.
  • There are two main areas of focus, that work in partnership to create a one stop shop for users.
  • Many universities are finding that in order to make your app sticky and to keep users coming back, it has to provide daily, transactional value. And so, thinking about what your goals are for a mobile app... and who your audiences are... those transactional features may vary.
  • Demo
  • This is my only shameless pitch for Mosaic here ... But Look! You literally just decide on your strategy and what features you want to
  • Demo
  • Demo
  • Demo
  • In order to understand how successful the efforts and content you’re putting into your mobile app ARE, you have to standardize the way that you measure and track that success.

    This isn’t a foreign concept to us... Mobile might be, but there are parallels that we can draw to traditional marketing, recruitment and enrollment metrics.
  • Discover Inquire and Engage

    Acquisition metrics help you understand where your users are coming from, and if you use it as the primary call to action in your marketing materials, you can also figure out which of your tactics are converting... and the most compelling.

  • Digital Expectations and Student Success in a Mobile World

    1. 1. ®® Digital expectations and student success in a mobile world Michael Chye Platform Executive Mobile & Connect
    2. 2. Agenda • Download polls.bb from Apple iTunes or Google Play or browse to polls.bb • State of the Mobile Industry • Effect on Student Expectations • Building Engaging Mobile Apps • Tracking Success • Q&A
    3. 3. Now
    4. 4. Everyday there are more mobile devices activated than babies born into the world. Mobile Devices
    5. 5. 98% of university students have access to a smartphone Students and their Mobiles
    6. 6. 150 times per day Average person checks their smartphone Don’t touch that phone !
    7. 7. Smartphones: Submit your answer Other: Text your answer How long will you wait for a web page to load before getting annoyed ? Poll Submit your answer via polls.bb
    8. 8. 250milliseconds How fast is your mobile internet ? Harry Shum, a computer scientist and speed specialist at Microsoft.
    9. 9. Preferred mode of communication
    10. 10. ”The browser has become a single application swimming in a sea of apps "
    11. 11. Global trends 11 Non-traditional learners Online & mobile everywhere Learner centric education Education truly global Consumer- Preferences/ Alternative Models Big-data in mainstream
    12. 12. Which app do you use most often on your phone ? Poll Submit your answer via polls.bb
    13. 13. Communication, Retention and Marketing Strategy
    14. 14. Encourage continuous involvement and engagement via mobile apps Ultimate Goal
    15. 15. Passive ACTIVE Immediate Connected Personalised Active Users
    16. 16. Life outside the classroom Life inside the classroom Priorities
    17. 17. Keep in touch Discov er Inquire Engag e Gradua te Educat e Retain Enroll Apply Prospective Students Simulate College Experience • Digital Campus Tours • Differentiating Factors • Sports Info • Degree/Course Info • Event info • Extracurricular info • Forms to request more information or Apply
    18. 18. Discov er Inquire Engag e dua Educat e Retain Enroll Apply Keep in touch Current Students Provide Everyday Value • On Campus Directions • Social Media • Emergency contacts • Transport info • Course Info • Sports Info • Dining Info • Faculty Contacts • Computer Lab avail. • National Student Survey (NSS)
    19. 19. Discov er Inquire Engag e dua Educat e Retain Enroll Apply Keep in touch Alumni Engage with former students • News • Job search • Events • Employment Survey • Networking • Volunteering •Donation •Survey
    20. 20. Increase completion rates and retention • Student Engagement – perform better academically – are more invested in the institution – are more likely to capitalize on resources provided by the institution • Increase Efficiency – Anytime/anywhere access increases ease of use and promotes increased interaction with the course. – Students perform better the more they participating in their learning. – Increased participation promotes success. • Innovative Technology – create content once and deliver it on multiple platforms, – Students can experience engaging learning on the platform/device at hand. 20
    21. 21. Multiple and Specific Apps for Institutions Promoteyour institution to prospectivestudents and parents (Local & International). Quickly launch custom apps that showcaseyour institution’s unique qualities and promoteopen days. Engagewith your current students along with parents, alumni, and staff. Gain a competitiveedgeby offering your community a high quality mobilesolution that will enhancetheir experience, on and off campus. Keep in touch with your Alumni community and usethemobilechannel for The Destination of Leavers from Higher Education (DLHE) survey. Alumni Open Days Conference Campus Research Student Union Sports International Multiple apps for your institution
    22. 22. What is Mosaic? Cloud Based App Creation Platform Quickly create and modify mobile apps Multiple profiles creation Unprecedented level of flexibility and agility Make changes over the air
    23. 23. Mosaic front-end
    24. 24. Analytics Placeholder
    25. 25. Analytics
    26. 26. Metrics for Measuring Mobile Engagement
    27. 27. Full Scope Analytics Email Marketing Social Media Website Direct Mail Mobile A Piece of the Puzzle
    28. 28. Acquisition Metrics Value Current/Web Mobile Track reach of campaigns New visitors Active users Identify Highest Value Content Page views App Opens / Top Level Feature usage
    29. 29. Consumption Metrics Value Current/Web Mobile Measure quality of content Time on page Time spent in app Gauge interest of various users Most visited pages Specific User Actions
    30. 30. Proof is in the Pudding
    31. 31. Griffith University 36  Built their own app but maintenance was difficult, time consuming and support costs were high  Decided that a more effective way to deliver the app across multiple platforms (iOS, Android and mobile web)  With Mosaic, the goals of the app were aligned with those of the university  Version 2.0 took 4 months to build and in 6 months, 30,000 downloads, accessed 3,800 times/day out of 40,000 students.  Customer Reviews:  “Excellent app for a student”  “Accessible, Simple easy to use and accessible anywhere. awesome!!”
    32. 32.  Tag line: “Make uni easy!”  Marketing campaign to promote the app on campus and with new students  3,000 downloads at the beginning of the academic year  Customer Reviews:  “Convenient app. It's good to have everything in one place. It all works well for me, including the blackboard app.” 37 Swinburne University of Technology
    33. 33.  Developed in 50 hours by a solutions engineer  Apple approved in 3 days  No approval needed by Google  Now available on iTunes and Play 38 MoodleMoot AU 2014
    34. 34. Mobile Solutions 39 • MyConnect app • Connect 5 & ConnectTXT • Collaborate on Mobile • Mosaic • Polls
    35. 35. hold of polls hero shots
    36. 36. Tim Flood Stanford, Mobile Technology and Innovation Consultant “Be intentional - but flexible -with strategy. A deliberate strategy is valuable but so is having the flexibility to pursue different approaches” Conclusion
    37. 37. Thank you ! 42 Michael Chye michael.chye@blackboard.com +61 478 195 509

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