Poll: About how long do you wait for a webpage to load? 10 seconds 3 seconds 1 minute 30 seconds
“Two hundred fifty milliseconds, either slower or faster, is close to the magic number now for competitive advantage on the Web,” said Harry Shum, a computer scientist and speed specialist at Microsoft.
In the past, the relationship between institutions and students, parents, and the community was a predominantly passive experience - the power balance was titled more in your direction. Now, the shift in how they consume information in all areas of their lives, has influenced a change in their expectations from you - making them much more ACTIVE consumers of their own educational experience.
So what do these active consumers want? Students don’t live in a 9-5 world and they expect you to accommodate for that. Just like any other industry, they are constantly connected and demand high quality, immediate, personalized access to the resources and services that they need. You know what I’m talking about, in every other service that they use (iTunes, Google, Amazon, Pandora, whatever it may be) the content that they see is totally personalized based upon their needs/habits - and it better take less than 2 seconds to get, otherwise you’ve exhausted their patience.
Working to meet all these expectations is tough but it’s vital, not just because of the benefits for students and your institution, but also because everything about the experience you deliver is now more transparent than ever. And if you’re not delivering that immediate access to the resources that they need, I bet you someone else is - unofficially and unmonitored.
There are two main areas of focus, that work in partnership to create a one stop shop for users.
Many universities are finding that in order to make your app sticky and to keep users coming back, it has to provide daily, transactional value. And so, thinking about what your goals are for a mobile app... and who your audiences are... those transactional features may vary.
This is my only shameless pitch for Mosaic here ... But Look! You literally just decide on your strategy and what features you want to
In order to understand how successful the efforts and content you’re putting into your mobile app ARE, you have to standardize the way that you measure and track that success.
This isn’t a foreign concept to us... Mobile might be, but there are parallels that we can draw to traditional marketing, recruitment and enrollment metrics.
Discover Inquire and Engage
Acquisition metrics help you understand where your users are coming from, and if you use it as the primary call to action in your marketing materials, you can also figure out which of your tactics are converting... and the most compelling.
Digital Expectations and Student Success in a Mobile World
Digital expectations and student
success in a mobile world
Mobile & Connect
• Download polls.bb from Apple iTunes
or Google Play or browse to polls.bb
• State of the Mobile Industry
• Effect on Student Expectations
• Building Engaging Mobile Apps
• Tracking Success
”The browser has become a single application
swimming in a sea of apps "
Online & mobile
Which app do you use
most often on your phone
Communication, Retention and Marketing Strategy
engagement via mobile
Life outside the
Life inside the
Simulate College Experience
• Digital Campus Tours
• Differentiating Factors
• Sports Info
• Degree/Course Info
• Event info
• Extracurricular info
• Forms to request more
information or Apply
Provide Everyday Value
• On Campus Directions
• Social Media
• Emergency contacts
• Transport info
• Course Info
• Sports Info
• Dining Info
• Faculty Contacts
• Computer Lab avail.
• National Student Survey (NSS)
Engage with former students
• Job search
• Employment Survey
Increase completion rates and retention
• Student Engagement
– perform better academically
– are more invested in the institution
– are more likely to capitalize on resources provided by the
• Increase Efficiency
– Anytime/anywhere access increases ease of use and promotes
increased interaction with the course.
– Students perform better the more they participating in their
– Increased participation promotes success.
• Innovative Technology
– create content once and deliver it on multiple platforms,
– Students can experience engaging learning on the
platform/device at hand.
Multiple and Specific Apps for Institutions
Promoteyour institution to prospectivestudents and parents (Local &
International). Quickly launch custom apps that showcaseyour institution’s unique
qualities and promoteopen days.
Engagewith your current students along with parents, alumni, and staff. Gain a
competitiveedgeby offering your community a high quality mobilesolution that will
enhancetheir experience, on and off campus.
Keep in touch with your Alumni community and usethemobilechannel for The
Destination of Leavers from Higher Education (DLHE) survey.
Alumni Open Days Conference Campus Research Student Union Sports International
Multiple apps for your institution
What is Mosaic?
Cloud Based App Creation Platform
Quickly create and modify mobile apps
Multiple profiles creation
Unprecedented level of flexibility and agility
Make changes over the air
Built their own app but maintenance was
difficult, time consuming and support costs were
Decided that a more effective way to deliver the
app across multiple platforms (iOS, Android and
With Mosaic, the goals of the app were aligned
with those of the university
Version 2.0 took 4 months to build and in 6
months, 30,000 downloads, accessed 3,800
times/day out of 40,000 students.
“Excellent app for a student”
“Accessible, Simple easy to use and
accessible anywhere. awesome!!”
Tag line: “Make uni easy!”
Marketing campaign to promote the
app on campus and with new
3,000 downloads at the beginning of
the academic year
“Convenient app. It's good to have
everything in one place. It all
works well for me, including the
Swinburne University of Technology
Developed in 50 hours by a solutions
Apple approved in 3 days
No approval needed by Google
Now available on iTunes and Play
MoodleMoot AU 2014
• MyConnect app
• Connect 5 & ConnectTXT
• Collaborate on Mobile
Stanford, Mobile Technology and Innovation Consultant
“Be intentional - but flexible -with
strategy. A deliberate strategy is
valuable but so is having the flexibility
to pursue different approaches”
Thank you !
+61 478 195 509