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  1. 1. onQdigitalonQdigital’s MYLK is a simplified API (Application Programming Interface) for The Raisers Edge designed forusers to broadcast outbound SMS from within their Raisers Edge login. The solution is a full web servicedSMS broadcast application allowing users to communicate with subscribers and database contacts in astreamlined fashion.Short Messaging Services (SMS) are rapidly becoming the norm for high impact and efficient contact andcall to action campaigns particularly for charities seeking to engage with their databases for pledges anddonations. The MYLK API has been developed specifically for Blackbaud clients and The Raisers Edge usersto gain greater efficiencies and economies of scale for using SMS over traditional marketing methods.The onQdigital MYLK SMS solution can:• Draw all relevant recipient and broadcast information directly from within The Raisers Edge interface.• Create broadcasts from The Raisers Edge based on predefined queries.• Deliver broadcast reports and status outcomes for each broadcast.• Split account access across parent and child account holders for maintenance of broadcasts and manage and allocate spend per broadcast.• Manage ‘opt out’ or stop responses.• Interact with the pledge functionality within The Raisers Edge• Unlimited number of outbound messages can be sent from the interface• Inbound SMS to email for campaign pledge and donation pushes when using call centre services © February 2002 | 2000 Daniel Island Drive, Charleston, SC 29492 T 800.443.9441 E W© April 2011 | 189 Miller St, North Sydney, Australia 2060 T. +61 2 8986 6000 E. W.