Analytics and Analysis with Blackbaud NetCommunity - Boot Camp Series

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In this webinar Ray Villarica, Blackbaud's Education Manager and Chris Bell, Blackbaud’s Web Developer & NetCommunity Consultant, discusses analytics and tools within The Raiser's Edge and NetCommunity to help you measure and manage your data.

To view the recording of this webinar please visit: https://www.blackbaud.com.au/notforprofit-events/webinars/bbnc-boot-camp

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Analytics and Analysis with Blackbaud NetCommunity - Boot Camp Series

  1. 1. 28/08/2013 ANALYTICS AND ANALYSIS WITH BLACKBAUD NETCOMMUNITY Presented by: Ray Villarica, Education Manager Chris Bell, Web Developer & Internet Solutions Consultant
  2. 2. 28/08/2013 • Introductions • What is Analytics? • Native Raiser’s Edge and NetCommunity Tools • Google Analytics • Summing up AGENDA
  3. 3. 28/08/2013 • “Web analytics is the study of online behaviour in order to improve it.” – Wikipedia ANALYTICS Measure Learn Take Action
  4. 4. 28/08/2013 WHAT SHOULD YOU BE MEASURING
  5. 5. 28/08/2013 • Drive to website • Tracking the in between interaction • Conversion of donations • Answering the calls to action • Defined by you and your organisation SET GOALS
  6. 6. 28/08/2013 • Site Usage Report • Page Rank Report • Page View Summary • Page Overview Report • Visit Summary • Visitor Summary • The Raiser’s Edge Tools NATIVE NETCOMMUNITY ANALYTICAL TOOLS
  7. 7. 28/08/2013 • Total number of hits and percentage compared to other pages SITE USAGE REPORT
  8. 8. 28/08/2013 • Displays the total number, average number per visit and average number of page views PAGE VIEW SUMMARY
  9. 9. 28/08/2013 • Filterable report with the total number of page visits and views for each page viewed PAGE OVERVIEW REPORT
  10. 10. 28/08/2013 • Displays statistics for website visits during the specified period of time VISIT SUMMARY
  11. 11. 28/08/2013 • Displays statistics including the total number of website visitors, the number of unique visitors, the number of one-time visitors, the number of repeat visitors, and the average number of visits per visitor VISITOR SUMMARY
  12. 12. 28/08/2013 REPORTS IN THE RAISER’S EDGE-CONSTITUENT
  13. 13. 28/08/2013 REPORTS IN THE RAISER’S EDGE-DASHBOARD
  14. 14. 28/08/2013 • What it is… • How it works… • Reports High Level • Reports Detail • Comparison • Alerts GOOGLE ANALYTICS
  15. 15. 28/08/2013 • Free, hosted web analytics tool • Shows how visitors find and use your site • Tracks performance of keywords, ads, referring sites • Provides numerous tools and reports to analyze site • Extremely scalable – tools for novice to expert users GOOGLE ANALYTICS IS…
  16. 16. 28/08/2013 • Create a Google Analytics account • Add JavaScript to bottom of layout or template in NetCommunity, or use global administrative option • Anonymous - No personally identifiable information is collected - Data not accessible to staff or 3rd parties • Caveats - Like everything else on the Internet, requires users accept cookies - If user disables JavaScript, neither Google Analytics nor NetCommunity will work - No reporting tool is 100% accurate – focus on trends and statistics GOOGLE ANALYTICS – HOW IT WORKS
  17. 17. 28/08/2013 GOOGLE ANALYTICS – HOW IT WORKS
  18. 18. 28/08/2013 • Create a Google Analytics account • Add JavaScript to bottom of layout or template in NetCommunity, or use global administrative option • Anonymous - No personally identifiable information is collected - Data not accessible to staff or 3rd parties • Caveats - Like everything else on the Internet, requires users accept cookies - If user disables JavaScript, neither Google Analytics nor NetCommunity will work GOOGLE ANALYTICS – HOW IT WORKS
  19. 19. 28/08/2013 HIGH LEVEL
  20. 20. 28/08/2013 DETAIL
  21. 21. 28/08/2013 COMPARISON
  22. 22. 28/08/2013 ALERTS
  23. 23. 28/08/2013 • Pros and cons to both • Bottom line you should be using BOTH! NETCOMMUNITY ANALYTICS VS. GOOGLE ANALYTICS
  24. 24. 28/08/2013 • Like an X-ray machine • You cannot manage what you cannot measure • Make time and schedule • Be aware of limitations ANALYSIS COMPLETE…NOW WHAT?
  25. 25. 28/08/2013 • Times? • Visits? • Pages? • Search Engines? • Mobile Devices? UNDERSTAND THE BASICS
  26. 26. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS
  27. 27. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS – THE RAISER’S EDGE
  28. 28. 28/08/2013 Basics (Google Analytics) Transactional Data (GA Goals & RE Data) Influencing Factors (Organizational Data) • Unique visitors • Page visits • Pages per visit • Length of visit • New vs. Returning Visitors • Traffic Sources: Direct, Referring or Search • Visits by days of week, month and hours of day • Bounce Rate • New User Registrations • Profile Updates • eCommunications Updates • Interest Updates • Donations • Event Registrations • Form Submission • Email Appeals • Newsletters • Press releases • News articles • Events TRACKING THE BASICS - -INFLUENCERS
  29. 29. 28/08/2013 • Set Goals • Understand that no reporting mechanism is 100% accurate • Best when using Google Analytics AND Blackbaud NetCommunity Website Reporting • Information gathered is less about the exact number and more about user behavior patterns. • USE IT! THINGS TO REMEMBER
  30. 30. 28/08/2013 THANK YOU FOR ATTENDING! Be sure to check the website for the information on the latest version of Blackbaud NetCommunity v6.55 https://www.blackbaud.com/newbbnc Let your Account Manager know if you have any questions or would like to schedule a session with one of our BBNC experts!

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