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NeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn Ühss

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Lean Startup by Björn Ühss 22tribes.com

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NeDeNa Lean Startup lean talk Barcelona 24.1.2019 -Björn Ühss

  1. 1. Lean Startup in 100 Days Von Idee zu Startup in 100 Tagen Björn Ühss
  2. 2. Who’s here?
  3. 3. Björn Ühss • Run 4 businesses • Marketing Agency • Lean Innovation Consultancy • eCommerce Fashion Brand • .ai App Startup • GrowthTribe Mastermind Event • Lean Start-up Coach for Corporates • Co-launched Intuit QuickBooks Online in 150+ countries
  4. 4. Monatliches GrowthTribe Mastermind für ambitionierte Menschen, Executives und Startup Owners: Nächstes Treffen 24.2 www.GrowthTribe.space. Mit Kommentar “NeDeNa” könnt ihr ein vergünstigtes Ticket erhalten
  5. 5. Today •Lean Startup 101 (Introduction) •Rapid Experimentation •Tools to test & launch faster •Stories & Lessons Learned •Q&A
  6. 6. Dream Job As Kid
  7. 7. Lesson 1: 
 Commit to act fast.
 Ideas take time to become reality.
 Do the first step towards your idea within the first 24h.
 Get started now or you might get started never.
  8. 8. A new product/idea
  9. 9. FAIL
  10. 10. 1 year Same Technology New Audience + Channel
  11. 11. Lessons Learnt 
 The Same Product Can Be A Success To Another Audience.. or with different positioning/Value Prop
 
 1. Are you using the right channels?
 2. Do you involve influencers?
 3. Do you test different audiences & positioning?
  12. 12. Same product…. … different positioning
  13. 13. WebVan Better Place Nokia
 Kodak
 Blockbuster

  14. 14. Invest more time putting your solution idea in front of customers and experiment. Fail = Learn (hopefully!)
  15. 15. Not only Startups Fail but Big Corporations fail to learn and adapt
  16. 16. No adaptation
  17. 17. 
 
 Survival of the fittest*
 
 
 
 
*fittest = “most adapted, not “biggest/strongest”
  18. 18. 3 E’s Experiments Evidence Empathy
  19. 19. Their first business? an Technology angepasst
  20. 20. Video by Mail > Online Library > Subscription > Content Producer
  21. 21. Lesson 2: 
 Be flexible. Adapt & Iterate often. 
 Your idea will change on the way anyway. 
 Try a lot. See what sticks. Follow what works.
  22. 22. Startup vs. Corporate
  23. 23. Startup = Searching Startup = a temporary organization formed to search for a repeatable and scalable business model.
  24. 24. Search Unknown Execute Known Explore Experimenting Unexpected Discovery Test
 FAIL & learn Iterate Exploit Planning Predictable Outcome Do not FAIL Optimize
  25. 25. McK 3 Horizon Model (70 - 20 - 10)
 - Develop your idea as a side business first. Don’t kill your cashcow
  26. 26. Business Model Canvas - One-Page-Business Plan
  27. 27. ? ? ?? ? ? ? ?? ? ? ? Business Model Canvas - Annahmen validieren um Risiko zu vermeiden ?
  28. 28. Lean Startup = reduce waste 
 
 
 A structured methodology that provides companies a 
 scientific approach allowing individuals & teams to 
 quickly and independently validate new ideas* 
 based on customer insights & data
 instead of opinion & hierarchy.
 
 
 
 * You can test and validate product ideas, features or service improvements 
 as well as marketing channels and growth/retention strategies

  29. 29. v Rapid Experiments

  30. 30. If I had asked people what they wanted, they would have said faster horses - Henry Ford
  31. 31. Eat Your Own Dog Food - Use Your Own Products
  32. 32. Put Yourself In Your Customers Shoes - Follow & Experience Their Journey
  33. 33. Lean Startup Examples MyMuesli
  34. 34. Buffer: How to Test your Value Proposition + Pricing
  35. 35. Learning Goal: What we want to learn Experiment details: Include customer journey Describe the experiment in details, what if the customer going to be exposed to? How is that different from their experience today? How are you going to present the elements to the customer...
 
 Go to next big event / concert. Hang Tear off Flyer in bathroom with our number. Friend waits with nice car, dressed nicely. Time box Metric & threshold Experiment (Uber Example) 1. Would people order? Would people call a stranger to be a driver? • 10x flyers x 15 tear off strips • 30% of strips gone end of night • 3 calls 3 hours (during concert)
  36. 36. What’s your riskiest assumption?
 “Would people buy a healthy energy drink?
  37. 37. Experimente: • Segment • A/B Label Design • Taste & Colour • Value Proposition / USP • Price • Real Environment • Real Customers • Behaviour not Promise
 • Data not Opinion • Marketing Funnel • Qualitative & Quantitative Customer Feedback
  38. 38. Monatliches GrowthTribe Mastermind für ambitionierte Menschen, Executives und Startup Owners: Nächstes Treffen 24.2 www.GrowthTribe.space. Mit Kommentar “NeDeNa” könnt ihr ein vergünstigtes Ticket erhalten

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