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Digiday Publishing Summit Lisbon 2017 @bjoernbeth
What we've learned from building
AMP
Digiday Publishing Summit Lisbon 20...
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Why speed matters to Publisher
Source: Fili Wiese | Google DNI Con
74% 8...
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Source: Google | Chrome Web Tools
Prominent displaying & Super fast load...
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Our must-have-rules for AMP
Source: Google | amp.blick.ch
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Visitor behavior
Source: Google Search Console | Google Analytics
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Traffic behavior
Source: Google Analytics
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
Ad Revenue
Source: Google Analytics & Estimation
Digiday Publishing Summit Lisbon 2017 @bjoernbeth
AMP Traffic is eating
regular mobile traffic
mid-term
We see in average
...
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What we have learned from building our Accelerated Mobile Pages - Digiday Publishing Summit Lisbon 2017

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This Presentation was given at the Digiday Publishing Summit 2017 in Lisbon

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What we have learned from building our Accelerated Mobile Pages - Digiday Publishing Summit Lisbon 2017

  1. 1. Digiday Publishing Summit Lisbon 2017 @bjoernbeth What we've learned from building AMP Digiday Publishing Summit Lisbon 2017
  2. 2. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Why speed matters to Publisher Source: Fili Wiese | Google DNI Con 74% 88% 60% would leave mobile it Would leave mobile site if it takes 5+ seconds to load Less likely to return to a site after a bad experience Expect mobile websites to load within 3 seconds “Increasing page load time from 0.4 seconds to 0.9 seconds decreased traffic and ad revenues by 20%”
  3. 3. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Source: Google | Chrome Web Tools Prominent displaying & Super fast loading time 2,35 sec 168 ms -93%
  4. 4. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Our must-have-rules for AMP Source: Google | amp.blick.ch
  5. 5. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Visitor behavior Source: Google Search Console | Google Analytics
  6. 6. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Traffic behavior Source: Google Analytics
  7. 7. Digiday Publishing Summit Lisbon 2017 @bjoernbeth Ad Revenue Source: Google Analytics & Estimation
  8. 8. Digiday Publishing Summit Lisbon 2017 @bjoernbeth AMP Traffic is eating regular mobile traffic mid-term We see in average almost 100% better CTRs on AMP We don't see a clear traffic benefit on top yet Key take-aways

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