Topic at the Summit: The Big Hairy Relaunch Monster!
Description: Top Relaunch Types and how to deal with them like a Ghost Buster!
Nowadays most of the websites which have been out there for a long time, need a relaunch in order to keep up with their industries.
In this Session you will learn:
How to organize Relaunch Projects with a Project Management Approach
How to migrate to HTTPS
The most common mistakes when relaunching and how to avoid them
Björn Beth is Director of Professional Services EMEA at Searchmetrics and heading the internal SEO Consulting Department. Throughout his Career he implemented successfully SEO Strategies at large Companies, such as Swiss Media House „Ringier“ and „Ricardo Group“ – Switzerlands biggest Ecommerce Platform.
He has experience with large news sites, marketplaces, online Shops as well as classified sites. He started his SEO Career in London, where he was working for Lead Generation Firm „MVF Global“. Björn is specialized in large Websites with focus on Technical SEO & Content Marketing.