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From Market to Insights to Strategy. How SEO & Content Really Impact Businesses | Brighton SEO 2019

Björn Darko
Björn Darko
Björn DarkoDirector Digital Strategies Group EMEA

Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications. In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.

From Market to Insights to Strategy. How SEO & Content Really Impact Businesses | Brighton SEO 2019

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From Market to Insights to
Strategy - How Content & SEO
Really Impact Businesses
Björn Darko // Searchmetrics
SLIDESHARE.NET/BjrnBeth
@bjoerndarko
All of us are very familiar
with…
CPC Rankings
Search volumeKeywords
www.searchmetrics.com
Wouldn`t it be great to
use it to influence your
companies marketing
campaigns?
www.searchmetrics.com
Wouldn`t it be great to
influence your
companies advertising
strategy?
www.searchmetrics.com
Wouldn`t it be great to
tell your category
manager which products
to focus on?
Ad

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