How Blogs are used for Social Change: Philippine and International perspectives


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My talk during the Software Freedom Day Cebu on September 15, 2012.

Visit for my post about this event.

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How Blogs are used for Social Change: Philippine and International perspectives

  1. 1. Cebu Blogger’s Society, Inc.How Blogs are Used for SocialChange: Philippine andInternational PerspectivesGEN. MEMBERSHIP Bernales Bjornson MEETING BloggerJuly 28, 2012 | Costabella Tropical Resort, Mactan Cebu
  2. 2. Outline: A. Definition of Blogging B. How To Use blogging for social change C. Niches of bloggers for Social Change 1. Socio-cultural (travel, food and heritage) 2. Technology 3. Political 4. Business and economy 5. Medical 6. Social Media 7. Environment D. What are bloggers? E. Why are bloggers blogging?
  3. 3. What is Blogging?Quotes from well-known bloggers “I believe the term “blog” means more than an online journal. I believe a blog is a conversation. People go to blogs to read AND write, not just consume.” (Michael Arrington) “It should feel genuinely good to earn income from your blog — you should be driven by a healthy ambition to succeed. If your blog provides genuine value, you fully deserve to earn income from it.” (Steve Pavlina) “The sad truth is most bloggers, even those who incessantly work on monetization strategies, end up sitting around the few dollars a day mark and find it difficult to rise above this level.” (Yaro Starak) “Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.” (Seth Godin)
  4. 4. What is Blogging?“As I have repeatedly written in one form or other, blogging is not about writing posts. Heck,that’s the least of your challenges. No, blogging is about cultivating a mutually beneficialrelationships with an ever-growing online readership, and that’s hard work.” (AlisterCameron)“I think the pleasure of completed work is what makes blogging so popular. You have tobelieve most bloggers have few if any actual readers. The writers are in it for other reasons.Blogging is like work, but without coworkers thwarting you at every turn. All you get is thepleasure of a completed task.” (Scott Adams)“I’ve long advised that bloggers seeking to make money from blogging spread their interestsacross multiple revenue streams so as not to put all their eggs in one basket.” (Darren Rowse) “The fact of the matter is, if you can start up a local blog about the independent hip-hopscene in Seattle or the financial side of the restaurant business or the intersection ofimmigration and entrepreneurship, you’ve got a far better shot at becoming a leader in yourfield.” (Rand Fishkin)
  5. 5. How to Use Blogging for Social Change
  6. 6. How to Use Blogging for Social Change -Be passionate and consistent -- Create a community ---Inspire others to do the same and to ACT NOW
  7. 7. Niches of Blogs for Social Change •Technology •Political •Business and economy •Medical •Social Media •Environment •Travel, food and heritage
  8. 8. What are Bloggers?
  9. 9. The term “blogger” is used todescribe a person who likes to post blogs on the internet.
  10. 10. •Writers•Journalists•Entrepreneurs•Marketers•Politicians•Students•Experts
  11. 11. Bloggers are Advocates… and they take risks.
  12. 12. “According to Reporters Without Borders, a Paris-based watchdog, at least 17“netizens” are in jail across the Middle East: eight in Iran and the rest inBahrain, Egypt, Morocco, Saudi Arabia, Syria and the United Arab Emirates.China may be the biggest online represser, but the Middle East is not farbehind.”
  13. 13. Why are bloggers blogging?
  14. 14. 53% would like to share learning and experiences.41% would like to be an agent of change for social good6% to earn income and help people
  15. 15. •Interestingly, only 37% of Professional Full Time respondents say they derivetheir primary income from blogging. Of these Professional Full Time bloggers,55% are a parent (and 57% of Entrepreneurs are a parent). Thats almost 10%higher than other segments of bloggers (46% of Hobbyists, 48% ofProfessional Part Timers, and 48% of Corporates).• Professional Full Time bloggers are much less likely to be (otherwise)employed full time, much more likely to be self-employed, and somewhatmore likely to be a stay-at-home parent or retired.•Professional Full Timers (56%) and Entrepreneurs (63%) are also more likelyto be married than Hobbyists (51%), especially Entrepreneurs, who are 12%more likely.•Professional Full Timers skew older when compared to all other bloggers:Only 28% are under 34 years old, vs. 38% overall.•Professional Full Timers are fairly highly educated – 41% have at least somegraduate work (31% have an actual graduate degree). This is lower than the55% of Corporate bloggers who have done at least some grad work, but likelyhigh relative to the general population.Source:, State of the blogosphere 2011
  16. 16. The greatest number of respondents overall said they use their blog as away to share expertise and experience with others. Many Hobbyists use itas a source to speak their mind on an area of interest (31%) whileEntrepreneurs primarily use their blog to attract new clients to theirbusiness (29%).Source:, State of the Blogosphere 2011
  17. 17. Your ultimate consumers are your users, not search engines.Google * Quoted from their Webmasters manual “Search Engine Optimization Starter Guide” *
  18. 18. Unfortunately, blogging generally requires a lot of work! Gaining a largereadership for your business blog requires much of your attention and a bigdose of patience.Chadrack Irobogo * Quoted from one of his own posts “Top 3 Reasons WhyMany Entrepreneurs Fail With Business Blog Marketing And How ToOvercome Them!” *
  19. 19. “Blog is a medium for social change” Follow Bjorn Bernales @bjorns24 Real Estate website: