Presentation social media hv a school of economics and management 10 march 2011

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Presentation social media hv a school of economics and management 10 march 2011

  1. 1. Social Media: is your status updated?<br />Bjorn Martin van den Berg <br />Masja van Santen<br />
  2. 2. Agenda<br />Introduction<br />What is Social Media?<br />How is Social Media used in HigherEducation?<br />Case<br />Finalthoughts<br />
  3. 3. Introduction<br />Bjorn Martin van den Berg<br /> Marketing & Communication advisor for the International Business School<br />Masja van Santen<br />Accountmanager Alumni for the university of Applied Sciences<br />
  4. 4. What is Social Media?<br />
  5. 5. What is Social Media?<br />Comprises of activities that involve socializing and networking online through words, pictures and videos. <br />Redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. <br />It is about dialog – two way discussions bringing people together to discover and share information (Solis 2008).<br />
  6. 6. What is Social Media?<br />
  7. 7. What is Social Media?<br />
  8. 8. What is Social Media?<br />101 MILLION LINKEDIN MEMBERS WORLDWIDE<br />http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011<br />
  9. 9. What is Social Media?<br />
  10. 10. What is Social Media?<br />“Social media means <br />new opportunities to create <br />and communicate <br />with people that care” <br />(LeFever 2008)<br />
  11. 11. What is Social Media?<br />University Helsinki<br />FH Wien<br />Universidad Valencia<br />FH Joanneum<br />“Privacy is dead, and social media hold the smoking gun.” – Pete Cashmore, Mashable CEO<br />
  12. 12. What is Social Media?<br />YouTube - Social Media in Plain English<br />
  13. 13. What is Social Media?<br />Social media is more than just another marketing tool<br />New communication channel/medium<br />Everybodyneeds to communicate<br />Raises issues<br />Who should be responsible for social media?<br />Where should it be functionally? Organizationally?<br />Centralizedordecentralized?<br />
  14. 14. How is Social Media used in Higher Education?<br />
  15. 15. How is Social Media used in Higher Education?<br />
  16. 16. How is Social Media used in Higher Education?<br />
  17. 17. How is Social Media used in Higher Education?<br />
  18. 18. Case<br />Ifitwouldbe up to you? <br />Your management is askingyou to present a plan onhowyouruniversity/facultycanmakeuse of social media to reachit’sprospectivestudents, currentstudents and alumni. <br />
  19. 19. Finalthoughts<br />Social media requires a lot of work<br />Strategy (why, what, who, for whom, when, how much)<br />Development (design, writing, coding)<br />Content Management<br />Integration (RSS feeds, CRM, ERP/SIS)<br />Measurement (tagging, report design, cross tabs)<br />Analysis (so what, now what)<br />
  20. 20. Finalthoughts<br />
  21. 21. Finalthoughts<br />New tools, new approaches, new jobs (hire a Millennial)eMarketing Managers<br />Community Managers, Communities Manager<br />Need to find the right mix of traditional vs. new media<br />Conversation, dialogue, engagement… listen!<br />Purposeful, personalized, authentic<br />Every tool is different<br />Challenge of staying up to dateNewletters (eMarketer)<br />Blogs (Mashable, TechCrunch)<br />Magazines (FastCompany, Wired)<br />Experiment ==> Learn ==> Adjust (start over)<br />Don’t be afraid to make mistakes!…<br />

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