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Eisco 2010: Digital Ambassadors - Ecapacity Building In Denmark

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Oplæg i forbindelse med Eisco 2010 i Bilbao 20-22 maj: Digital Ambassadors - Ecapacity Building In Denmark

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Eisco 2010: Digital Ambassadors - Ecapacity Building In Denmark

  1. 1. Digital Ambassadors e-capacity building among civil servants in Denmark Bjørn Borre, Special Advisor, Local Government Denmark +45 27522524 bjb@kl.dk / www.linkedin.com/in/bjornborre
  2. 2. An update on Denmark today <ul><li>e-readiness... Great potential among the danes: 86% Internet acces, 75 % uses it on a daily basis. 66% homebanking, “everybody” on FB etc. </li></ul><ul><li>...is bypassing the public sector: Citizens almost doesn’t use self-service solutions when communicating with the public sector. The private sector however... </li></ul><ul><li>Why? </li></ul><ul><li>Lack of consistently carried out street-level marketing </li></ul>19-05-10
  3. 3. Denmark tomorrow <ul><li>Public sector agreed upon goal: Creating a large shift towards digital communication before 2012 </li></ul><ul><li>30 % digital communication in 2012. </li></ul><ul><li>How? </li></ul>19-05-10
  4. 4. Laptops´n´sandboxes Partnership-marketing <ul><li>E-capacity-building roadshow touring the municipalities </li></ul><ul><li>Mass-education & get-to-know-it-by-first-hands-experience </li></ul><ul><li>Sandboxes for continued learning & support </li></ul><ul><li>Change habits as early as possible </li></ul><ul><li>Create alliances with key actors </li></ul><ul><li>For instance regarding maternity: Nurses, doctors and midwifes must market the solutions. </li></ul>19-05-10
  5. 5. Preliminary results: Increased awareness Digital ambassadors everywhere 19-05-10
  6. 6. The end-result: Collected on a digital google-map for all to see www.digitaltlandkort.dk 05/19/10 Please contact: Bjørn Borre Special Advisor, Local Government Denmark +45 27522524 bjb@kl.dk www.linkedin.com/in/bjornborre

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