Successfully reported this slideshow.
Your SlideShare is downloading. ×

Digital_-_Digital_and_Channels_Officer.pdf

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Role Description
Digital and Channels Officer
1
Cluster Transport
Agency Sydney Trains
Division/Branch/Unit People and Cor...
Role Description Digital and Channels Officer 2
Key accountabilities
 Live the NSW Public Sector and organisational value...
Role Description Digital and Channels Officer 3
Who Why
External
TfNSW leadership, TfNSW
Communication teams and strategic...
Advertisement
Upcoming SlideShare
Ephrem Tibebu.pdf
Ephrem Tibebu.pdf
Loading in …3
×

Check these out next

1 of 7 Ad

More Related Content

Advertisement

Digital_-_Digital_and_Channels_Officer.pdf

  1. 1. Role Description Digital and Channels Officer 1 Cluster Transport Agency Sydney Trains Division/Branch/Unit People and Corporate Affairs Group Rail / Communications Location Burwood Classification/Grade/Band RC05 Kind of Employment Permanent Full Time Role Number TBC ANZSCO Code 232413 PCAT Code 1239114 Job Code 81000253 Health Assessment Category Cat 4 Vision N/A Hearing N/A – Cat 4 Only Date of Approval July 2018 Agency Website www.transport.nsw.gov.au Agency overview Group Rail is made up of Sydney Trains and NSW TrainLink. Sydney Trains and NSW TrainLink were established in July 2013 as part of the integrated Transport authority and focus on providing sustainable, efficient and cost effective services by putting the customer at the centre of everything they do to delivering safe, reliable and clean rail services. Sydney Trains provides train services throughout the Sydney CBD with NSW TrainLink connecting people and communities throughout NSW and serves regional communities bringing together intercity and regional rail services and coach for the needs of customers travelling longer distances Primary purpose of the role The primary purpose of the role is to administer and support requests for timely, accurate and engaging content to be delivered on the organisations’ digital communication channels, ensuring employees and customers receive the information they need to perform their roles, and have the opportunity to provide feedback. The role works collaboratively with the Digital & Channels team, as well as the various Communications teams to support the delivery of the channels strategy, and communications and stakeholder strategy.
  2. 2. Role Description Digital and Channels Officer 2 Key accountabilities  Live the NSW Public Sector and organisational values to achieve outstanding outcomes for the organisation and customers  Provide support, advice and digital and content services to aid the development, implementation and communication of the strategy and processes for all corporate communication channels including, digital, web, print and video  Review, edit and proof content, including copy, images and video, and ensure it is distributed through the appropriate corporate channel to achieve communications objectives.  Upload all approved corporate content and information onto the intranet and internet and other Corporate Communications channels to ensure the seamless flow of information to employees and target audiences in accordance with organisational processes and policy  Ensure compliance with government practices and directives with regards to system operations and maintenance, including WCAG2.0, records management and security  Monitor email accounts on a daily basis and ensure distribution lists are current and accurate to ensure effectiveness and best practice  Update communications and content calendars creating long-term visibility of events, communications and key messages to support effective planning and maximise communications effectiveness  Support the delivery of the Corporate Communications strategy, activities and events including providing support during with events, assisting with webcasts, vide and presentations and editing and reviwing communication material  Execute safety responsibilities, authorities and accountabilities consistent with the SMS requirements as defined in SMS document number SMS-02-RG-3058 Key challenges  Working in a fast-paced changing environment, balancing multiple demands from stakeholders  Maintaining currency of skills across relevant digital platforms including CMS, e-newsletter, events management, digital asset library, blogs, social media, video and keeping up to date with emerging communication channels and technologies  Working within the Sydney Trains, NSW Train Link and TfNSW IT environment Key relationships Who Why Internal Manager  Escalate issues, keep informed, advise and receive instructions  Provide regular updates on key projects, issues and priorities Digital and Channels team  Work cooperatively within the team, exchange information and assist other team members to achieve team objectives and work outcome Communications teams  Provide digital and content advice and services to support organisational strategy and objectives
  3. 3. Role Description Digital and Channels Officer 3 Who Why External TfNSW leadership, TfNSW Communication teams and strategic partners and service providers and other Transport operating agencies, suppliers and providers  Effectively manage relationships with stakeholders across Sydney Trains, NSW Train Link and TfNSW  Leverage investments in new technologies  Provide advice and respond to requests for information  Contribute to continued effectiveness of corporate communication channels Role dimensions Decision making The position is fully accountable for the formulation of advice and coordination across all operational objectives. Independent decision making requirements  Digital and content advice Collaborative decision making requirements of the position include:  Supplier/vendor management  Systems adoption  Support model implementation Reporting line This role reports to the Senior Digital and Channels Advisor Direct reports The role has no direct reports Budget/Expenditure There is no budget allocation for this role. Essential requirements  Tertiary qualifications in communications or similar and / or equivalent experience with supporting qualifications in video, editing, computing, web development and publishing, business or associated field and /or equivalent experience  Experience managing communication channels.  Sound knowledge of online, digital and social media communication channels and supporting technology systems
  4. 4. Role Description Digital and Channels Officer 4 Capabilities for the role The NSW Public Sector Capability Framework applies to all NSW public sector employees. The Capability Framework is available atwww.psc.nsw.gov.au/capabilityframework Capability summary Below is the full list of capabilities and the level required for this role. The capabilities in bold are the focus capabilities for this role. Refer to the next section for further information about the focus capabilities.
  5. 5. Role Description Digital and Channels Officer 5 NSW Public Sector Capability Framework Capability Group Capability Name Level Display Resilience and Courage Intermediate Act with Integrity Intermediate Manage Self Intermediate Value Diversity Intermediate Communicate Effectively Intermediate Commit to Customer Service Adept Work Collaboratively Intermediate Influence and Negotiate Intermediate Deliver Results Intermediate Plan and Prioritise Intermediate Think and Solve Problems Intermediate Demonstrate Accountability Intermediate Finance Foundational Technology Adept Procurement and Contract Management Intermediate Project Management Intermediate Focus capabilities The focus capabilities for the role are the capabilities in which occupants must demonstrate immediate competence. The behavioural indicators provide examples of the types of behaviours that would be expected at that level and should be reviewed in conjunction with the role’s key accountabilities. NSW Public Sector Capability Framework Group and Level Behavioural Indicators
  6. 6. Role Description Digital and Channels Officer 6 Capability Personal Attributes Act with Integrity Intermediate  Represent the organisation in an honest, ethical and professional way  Support a culture of integrity and professionalism  Understand and follow legislation, rules, policies, guidelines and codes of conduct  Help others to understand their obligations to comply with legislation, rules, policies, guidelines and codes of conduct  Recognise and report misconduct, illegal or inappropriate behaviour  Report and manage apparent conflicts of interest Relationships Communicate Effectively Intermediate  Focus on key points and speak in ‘Plain English’  Clearly explain and present ideas and arguments  Listen to others when they are speaking and ask appropriate, respectful questions  Monitor own and others’ non-verbal cues and adapt where necessary  Prepare written material that is well structured and easy to follow by the intended audience  Communicate routine technical information clearly Relationships Commit to Customer Service Adept  Take responsibility for delivering high quality customer-focused services  Understand customer perspectives and ensure responsiveness to their needs  Identify customer service needs and implement solutions  Find opportunities to co-operate with internal and external parties to improve outcomes for customers  Maintain relationships with key customers in area of expertise  Connect and collaborate with relevant stakeholders within the community Results Deliver Results Intermediate  Complete work tasks to agreed budgets, timeframes and standards  Take the initiative to progress and deliver own and team/unit work  Contribute to allocation of responsibilities and resources to ensure achievement of team/unit goals  Seek and apply specialist advice when required Results Demonstrate Accountability Intermediate  Take responsibility and be accountable for own actions  Understand delegations and act within authority levels  Identify and follow safe work practices, and be vigilant about their application by self and others  Be alert to risks that might impact the completion of an activity and escalate
  7. 7. Role Description Digital and Channels Officer 7 these when identified  Use financial and other resources responsibly Business Enablers Technology Adept  Demonstrate a sound understanding of technology relevant to the work unit, and identify and select the most appropriate technology for assigned tasks  Identify opportunities to use a broad range of communications technologies to deliver effective messages  Understand, act on and monitor compliance with information and communications security and use policies  Identify ways to leverage the value of technology to achieve team/unit outcomes, using the existing technology of the business  Support compliance with the records, information and knowledge management requirements of the organisation

×