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Always-On Marketing Has Arrived
The Marriage of Marketing Automation and Online Display
& Social Ads
Russ Glass, Bizo, CEO...
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Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
The Buyer’s Journey Has Changed
The business buyer is now in control over where information is
consumed

Buyer

90%

Sales...
Prospects Are Spending Increasing Time Online…

Source: “What Americans Do Online: Social Media and Games Dominate Online ...
…and So Must the Marketer’s Role Change
• The buyer is almost always connected… so always reachable!
• Digital marketers m...
The Good News: Massive Digital Marketing Opportunities…
Personalize
message and content to a
specific persona & stage
of t...
The New Path to Success: 4 Predictions
This time last year, I talked about…
• The Personalized Business Web
• Social Media...
Your Marketing Mix Today
Your current marketing investments are geared to accomplish two
critical objectives

$
SEO, Paid ...
But there’s a problem…
The marketing funnel is leaking!

For every 1000 people that hit
your website…

$
SEO, Paid Search,...
What If Marketers Could Recapture This Value?

Anonymous Prospects

Known Contacts

95% untapped

80% locked up

What if m...
Nurture Prospects Beyond Their Inbox
Fix the leaks!

Unlock the latent value of marketing investments by
making online dis...
Sync Marketing Automation + Display & Social Ads

Anonymous Contact Nurturing

Synchronized Email & Display

Nurture and c...
Tie to CRM for True Multi-Channel Attribution

Ad interactions Known and Anonymous

All interactions tracked and stored in...
Always-On Impact: Some Results…
Engage Prospects 5x-8x more often then email nurturing alone!
• More than 100% more leads ...
Enter the “Always-On” Digital Marketer
• Silo campaigns are dead
• Programs will be always on + automated
• Messages will ...
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Published on

The Buyer’s Journey Has Changed
The business buyer is now in control over where information is
consumed

Buyer

90%

Sales Rep

10%

of the buyer’s journey is complete before a salesperson is contacted
Start

Finish

Buyer’s Journey
Source: Forrester

@glassruss @bizo

Published in: Marketing, Business, Technology
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