Align Content Marketing To Sales Funnel Stages To Sink The Competition

1,189 views

Published on

Even though content marketing has seen explosive growth since 2013 and many have adopted it as a key area of budget growth, some marketers still lack a solid strategy for effective content use in pipeline marketing.

One key element to making the most of your budget is to align content marketing types to the appropriate stage of the sales funnel. For example, some content such as infographics align to the top of the funnel while sales sheets and installation guides align to the bottom.

Published in: Marketing, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,189
On SlideShare
0
From Embeds
0
Number of Embeds
233
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Align Content Marketing To Sales Funnel Stages To Sink The Competition

  1. 1. Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Created with Haiku Deck
  2. 2. Source: Google Trends for “content marketing”
  3. 3. Source: MarketingProfs and Content Marketing Institute study, July and August 2013
  4. 4. Source: MarketingProfs and Content Marketing Institute study, July and August 2013
  5. 5. Photo by birger_hartung - Creative Commons Attribution License https://www.flickr.com/photos/107085684@N07 Created with Haiku Deck
  6. 6. Photo by Julian Partridge - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/52285635@N08 Created with Haiku Deck
  7. 7. Photo by Rakesh JV - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/59281136@N04 Created with Haiku Deck
  8. 8. Photo by archer10 (Dennis) - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22490717@N02 Created with Haiku Deck
  9. 9. Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Created with Haiku Deck
  10. 10. Photo by eriwst - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/37977505@N00 Created with Haiku Deck

×