Lg13 newworldorderf

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Social networking: Is it changing the traditional "definition" of semiotics? Are signs no longer a marriage between the signifier and the signified? Let's think about that.

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Lg13 newworldorderf

  1. 1. New world order: Three “Like’s” for Facebook, semiotics’ new look Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 1
  2. 2. New world order Semiotics Brief history of the science of meaning American (Peirce), European (Saussure) Ferdinand de Saussure’s theory Applications Utility Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 2
  3. 3. New world order Semiotics Origins “Classical” Twenty-first century Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 3
  4. 4. New world order Semiotics & the science of meaning Le signe Le signifiant Le signifié Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 4
  5. 5. New world order Le signe (the sign) In general: Sense impression > meaning In the “classical” Saussurean sense In the modern sense Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 5
  6. 6. New world order Le signifiant, “signifier” In the “classical” Saussurean sense In the modern sense Peirce meets us… Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 6
  7. 7. New? Peirce’s signifiant Peirce’s three Icon Index Symbol Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 7
  8. 8. New World Order Le signifié, “the signified” In the “classical” Saussurean sense In the modern sense Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 8
  9. 9. New? Signifié nouveau Epitome of modern-day sign = one thumb up? the good side of this the not-so-good side the confusing/ambiguous/bad side Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 9
  10. 10. New World Order? What’s happening? How? Where/among whom? Why? With what consequences? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 10
  11. 11. New world order New cerebration episodic + semantic memories = ? New semiotics the signe = signifiant + signifié + ? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 11
  12. 12. New world order Why is what’s happening happening? How does who interpret what? Why should anyone care? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 12
  13. 13. New world order Good, bad, ugly Perspectives Prospects Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 13

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