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Using Effectance to Better Motivate Yourself and Others: How to make work more like a video game

What is the one universal motivational need that everyone has, and that life today makes hard to fulfill? Why is it that someone seems unmotivated at work, yet will spend hours of heads-down time in total concentration mastering a video game? How can you fulfill that need, and make work more motivating… like a video game?

The answer requires you to take a very different look at what motivates people—something called “effectance.”

In this webinar, you will learn:

The universal need for effectance.
The three types of effectance motivation: people, objects, self.
The 5 effectance motivation profiles … description, characteristics, strengths, and concerns for each.
The 6 hallmarks of a motivating experience (a “video game” at work).
How to reframe work to meet people’s effectance needs.

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Using Effectance to Better Motivate Yourself and Others: How to make work more like a video game

  1. 1. © 2016 CooperComm, Inc.
  2. 2. QUESTION 1. Are there unmotivated people?
  3. 3. Nope! Everybody’s motivated to do something.
  4. 4. QUESTION 2. Can you motivate people?
  5. 5. Nope! You can create the environment, but motivation ultimately comes from within.
  6. 6. QUESTION 3. Can you DE-motivate people?
  7. 7. Yep! It’s called “impedership.”
  8. 8. Confused?
  9. 9. Ken Cooper • Speaker • Trainer • Author • Training video production • Researcher
  10. 10. Dr. Igor Kusyszyn
  11. 11. “Everyone else is in control of me.” A basic human complaint …
  12. 12. … to have an effect! A basic human need White’s Effectance Theory (1959)
  13. 13. What people want To become psychologically aroused: • Emotional (heart) • Cognitive (head) • Physical (body)
  14. 14. Feeling alive, involved
  15. 15. Achieving a “flow” state
  16. 16. Quality of the effect Depends upon: • Time delay • Duration • Mission vs. talent
  17. 17. Effectance Motivation Questionnaire
  18. 18. “People” questions I want to be remembered 1,000 years from now. (T) I like to convince people to accept my views. (T) I would rather be a “x” sign than a “+” sign. (T) I don’t like being challenged a lot. (F) I don’t like to be the leader of a group. (F) I dislike competitive sports. (F)
  19. 19. “Objects” questions I enjoy playing with things that have remote controls. (T) I am always curious how machines work. (T) I like to balance things on my fingers. (T) I don’t enjoy building things. (F) I don’t enjoy playing cards. (F) I wouldn’t enjoy decorating my house. (F)
  20. 20. “Self” questions I believe that everyone should have a hobby. (T) If I had the time, I’d read a book a day. (T) I’m always trying to improve myself. (T) Keeping physically active is not important to me. (F) I don’t enjoy buying new clothes. (F) Efficiency is not one of my goals. (F)
  21. 21. Effectance Motivation Questionnaire
  22. 22. Effectance Motivation Questionnaire
  23. 23. #1: Framing workplace tasks P = influencing people O= Great slides/report S = Improve skills
  24. 24. The perfect motivator!
  25. 25. #2: A “video game” at work
  26. 26. Hallmarks of a motivating experience 1. Free choice to participate 2. Play-like 3. Challenging 4. Limited objective 5. Total responsibility for the results 6. Chance to enjoy the results
  27. 27. 1. Free choice to participate
  28. 28. 2. Play-like “As soon as man apprehends himself as free and wishes to use his freedom … then his activity is play.” Jean-Paul Sarte Being and Nothingness Kiran’s Typing Tutor
  29. 29. 3. Challenging
  30. 30. 4. Limited objective Mad Blocker
  31. 31. 5. Total responsibility for results
  32. 32. 6. Chance to enjoy the results
  33. 33. Creating a “video” game at work FlowGameFrameEffect
  34. 34. Using “Effectance Motivation” to Better Motivate Yourself and Others (How to make work more like a video game)
  35. 35. Effectance: The Key to Motivation NEW Video Series • Three Types of Effectance • Completing the Effectance Motivation Questionnaire • Effectance Motivation Fundamentals • How People Get Their Kicks • Hallmarks of a Motivating Experience • Maximizing the Effectance Experience • Creating a More Motivating Experience
  36. 36. Try out these video lessons and more! Thousands of videos and unlimited access for your employees.
  37. 37. Onboard, Not Overboard! 5 Ways to Accelerate New Hire Training Live Event: Wednesday, May 18th 1:00PM Central/2:00PM Eastern Join us for future webinars! For Upcoming and On-Demand Webinars Yes! You Do Have a Crystal Ball: HR in 2020 and Beyond Live Event: Wednesday, May 25th 1:00PM Central/2:00PM Eastern
  38. 38. Stay in Touch Jessica Petry Sr. Marketing Specialist, BizLibrary Ken Cooper Consultant and Author CooperComm