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Professionalism in the Digital Age

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Social media and other communication technology present today’s business professionals with new and unique challenges.

Do you accept every LinkedIn request? Is “unfriending” unfriendly? How many tweets are too many?

In this presentation, you will learn communication and social media etiquette, including:

Email protocols
Smartphone "do"s and "don't"s
Social networking best practices
When to get off the technology and back to face-to-face communication

Published in: Recruiting & HR
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Professionalism in the Digital Age

  1. 1. Presenting Today Lizzie Post Author, Etiquette Expert The Emily Post Institute Follow along on Twitter: #BizWebinar @BizLibrary Krista Brubaker Content Marketing Specialist BizLibrary kbrubaker@bizlibrary.com
  2. 2. www.bizlibrary.com/free-trial BizLibrary helps organizations succeed by improving the way employees learn.
  3. 3. © 2017 The Emily Post Institute, Inc. 4 An Emily Post Business Etiquette Webinar for BizLibrary March 23rd, 2017 Building Successful Relationships
  4. 4. © 2017 The Emily Post Institute, Inc. 5 “Welcome” It is my pleasure to be here with you today.
  5. 5. © 2017 The Emily Post Institute, Inc. 6 Agenda  Introduction  Etiquette, Manners and Principles  Business Social  Communications  Thank-You Notes  The 24/7 Professional
  6. 6. © 2017 The Emily Post Institute, Inc. 7 Etiquette? What does “Etiquette” mean to you?
  7. 7. © 2017 The Emily Post Institute, Inc. 8 Emily Post 1872 - 1959 After publication in 1922, “Etiquette,” topped the nonfiction bestseller list, and the phrase "according to Emily Post” entered our language as the last word on the subject of social conduct. Her numerous books, newspaper columns and a regular CBS radio program made Emily Post a figure of national stature and importance.
  8. 8. © 2017 The Emily Post Institute, Inc. 9 Emily Post On Etiquette Whenever two people come together and their behavior affects one another, you have etiquette. Etiquette is not some rigid code of manners, it’s simply how person’s lives touch one another.
  9. 9. © 2017 The Emily Post Institute, Inc. 10 AP/IPSOS Manners Poll  Are Americans ruder today than 20 or 30 years ago?  69%  On a frequent/occasional basis, do you encounter people using their cell phone rudely?  Have you used your cell phone in a loud or annoying manner in the past few months?  8%  89%
  10. 10. © 2017 The Emily Post Institute, Inc. 11 Rudeness  It’s easier to see rudeness in others than in yourself.  Rudeness isn’t always intentional.
  11. 11. © 2017 The Emily Post Institute, Inc. 12 Today’s Goals  Think Before Acting  Make Choices That Build Relationships  Do It Sincerely
  12. 12. © 2017 The Emily Post Institute, Inc. 13 Etiquette  Principles help us:  figure out how to interact when there is no set manner.  resolve relationship situations. = Manners + Principles  Manners smooth the way to build better relationships by telling us:  what to do.  what to expect of others.
  13. 13. © 2017 The Emily Post Institute, Inc. 14 The Principles  Think Before Acting  Consideration  Respect  Honesty Etiquette in Action  Make Choices That Build Relationships  Do It Sincerely Thinking, empathy Recognizing the worth of others. Having care for others, self and things. Acting sincerely, being truthful
  14. 14. © 2017 The Emily Post Institute, Inc. 15 Opportunity vs. Obligation Differentiator
  15. 15. © 2017 The Emily Post Institute, Inc. 16 Business Social
  16. 16. © 2017 The Emily Post Institute, Inc. 17 Personal You vs. Business You Google yourself
  17. 17. © 2017 The Emily Post Institute, Inc. 18 Personal You vs. Business You Congruency = Trust
  18. 18. © 2017 The Emily Post Institute, Inc. 19 Social Networking Sites  Despite privacy protections, these platforms are often public.  The content you post can be viewed— and judged—by anyone, including those in your professional life.  You are responsible for your page and the comments or images you leave on others’pages.
  19. 19. © 2017 The Emily Post Institute, Inc. 20 Conversation Concepts Three Tiers 1.Safe - Sports, weather, celebrities 2.Risky - Politics, religion, dating 3.Personal - Family and finance
  20. 20. © 2017 The Emily Post Institute, Inc. 21 Communications
  21. 21. © 2017 The Emily Post Institute, Inc. 22 The Bulletin Board Rule If you can’t put it on a bulletin board for anyone to read, don’t email it, text it, IM it, leave it on a voicemail, tweet it, or blog it. Public vs. Private
  22. 22. © 2017 The Emily Post Institute, Inc. 23 When Words Alone Are Your Image The Who, What, When, Where Rule  Pick up the phone or visit someone in person if email or IM communication becomes tense or strained.  In the absence of facial expressions or tone of voice, interpretation defaults to the negative.  Don’t use email or IM or texting to avoid a difficult situation.
  23. 23. © 2017 The Emily Post Institute, Inc. 24 Magic Words are Magic  Please – Soften a request  Thank you – Show appreciation  You’re Welcome – Acknowledge appreciation  Sorry – Indicates regret  Excuse me – Asks for forgiveness  Pardon me – Acknowledges mistake
  24. 24. © 2017 The Emily Post Institute, Inc. 25 Top 7 Manners For Smartphone Use 1. Control it. Don’t be controlled by it. 2. If its use could bother others, turn it off. 3. Use the silent ring mode and move away to talk. 4. Beware of telephone voice, speak softly. 5. Do not make a call at your table in a restaurant. 6. Beware of using a smartphone in a meeting. 7. Don’t keep confidential information on it.
  25. 25. © 2017 The Emily Post Institute, Inc. 26 7 Tips for Email Communications  Let it simmer  Be careful with “TO” and “SUBJECT” fields  Be careful with Reply vs. Reply All  Think about familiarity vs. formality  Use Salutations/Closings  Proofread: grammar, word choice, spelling  Avoid  Text speak: b4, lol, CU L8R, 2MORO  Emoticons:    All caps. I AM WRITING TO …
  26. 26. © 2017 The Emily Post Institute, Inc. 27 Thank-You Notes
  27. 27. © 2017 The Emily Post Institute, Inc. 28 Thank-You Notes  Email, phone call, or handwritten?  Choose handwritten thank-you notes for:  Gifts, substantial favors, special meals  Major opportunities  Relationship milestones
  28. 28. © 2017 The Emily Post Institute, Inc. 29 Writing Thank-you Notes  Use the date and a salutation.  State your thanks or appreciation, especially for a gift or meal.  Mention something specific to the situation or conversation.  Indicate your next actions, if appropriate.  Thank again and use a closing.
  29. 29. © 2017 The Emily Post Institute, Inc. 30 Sample Thank You Note July 19, 2014 Dear Mr. Jones, Thank you very much for meeting with me. I enjoyed having the opportunity to find out more about your company. I am very excited by your employment opportunity, especially the potential to work on web design. I look forward to getting started. Thank you again. Sincerely, Carla Ramirez
  30. 30. © 2017 The Emily Post Institute, Inc. 31 The 24/7 Professional
  31. 31. © 2017 The Emily Post Institute, Inc. 32 24/7 Professional Actions outside work affect you. Purely social situations can become business situations instantly. Highest level of professional conduct at off-site business venues. Use the principles regardless of what others think.
  32. 32. © 2017 The Emily Post Institute, Inc. 33 Top Ten Business Etiquette Behaviors 1. Be on time. 2. Use “Please” and “Thank You.” 3. Present yourself for the job you want to have, not the job you are in: attire, attitude, effort. 4. Harness the power of the compliment. 5. Fight demeaning or superior attitudes in yourself. 6. Take responsibility. 7. Be prepared. 8. Focus on the etiquette for greetings, table manners and workspace issues. 9. Think before acting and then act to build relationships. 10. Embrace and use the principles of etiquette.
  33. 33. © 2017 The Emily Post Institute, Inc. 34 Steven Puettner (802) 860-1814 steven@emilypost.com Please contact Steven Puettner for more information on program details, presenter availability and pricing. Need further training at your company, university or organization? We offer customized half and full-day seminars for your team in your office or at a nearby hotel or resort. For full details, please contact Steven Puettner, our Director of Sales, at steven@emilypost.com. Mention BizLibrary, and we’ll include 20 FREE copies of The Etiquette Advantage in Business, 3rd Edition in hardcover, a $600 value, with any full-day seminar. This book is the basis for all of our business etiquette seminars and a valuable gift for your participants.
  34. 34. © 2017 The Emily Post Institute, Inc. 35 Thank You Lizzie Post The Emily Post Institute www.emilypost.com
  35. 35. Business Etiquette: Cell and Smart Phones Video Lesson What You’ll Learn: 1. How to alleviate frustrations with others’ cell phone use 2. What to do in specific situations 3. How to be respectful with your own cell phone use
  36. 36. What’s Legal in Social? In this video lesson by Informed Workplace, you’ll learn what the National Labor Relations Board says about comments made on social media. Social Media – Do You Have a Policy? Video Lesson
  37. 37. Try out these video lessons and more! Let us know through the poll if you’d like a free trial of BizLibrary’s online course collection. Thousands of videos and unlimited access for your employees. www.bizlibrary.com/free-trial

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