What Do Editors   Expect?
Large photo/artwork caption
LindaAustin•Executive Director, Donald W.Reynolds National Center forBusiness Journalism•Editor, Lexington (Ky.) Herald-  ...
From Clark Kent to…ExperienceTechnical skillsSoft skillsPersonal brand
And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
ExperienceInternshipsJobsPage.comhttp://freedomforumdiversity.org/chips-quinn/https://www.newsfund.org/ASNE.org (JobR...
Technical skillsReport/editWriteMultimedia skills/WPForeign language,multicultural skillsSocial media skillsComputer...
Soft skillsInitiativeJudgmentTeamworkCuriosityWillingness + ability to learnEnthusiasmFlexibility
BrandIdentifiableSpecific promise of valueConsistent
Personal brand: Rich CopleyCopious Notes blogTwitterFacebookLinkedInPersonal website
Personal brandPersonal brand: www.richcopley.com
Personal brand                              www.knowem.com                              Samples of your                 ...
Personal brandPersonal brand: www.laurenmichell.com
A mentor can be your editor, youreditor’s editor or a  non-supervisor    who shows     interest.      Breaking In
“No one-trick ponies   need apply!"    Julie Engebrecht,     Content Director,    Cincinnati Enquirer
And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
Resumes – who, what, when, where?Name, address, phone, e-mail (not FoxyLady42@...)Objective – if not apparentLead with ...
Cover letter – the whyRegard it as amarketing brochureDo not repeat what’s in the resumeSell yourself
Pick a cover-letter lede – Breaking In1. I am a junior at Smarty   Pants U, majoring in   journalism…Bland
Pick a cover-letter lede – Breaking In2. I am currently looking for a    summer internship in the    print journalism indu...
Pick a cover-letter lede – Breaking In3. Each day, Barb Shook    carried an armful of shirts    into the dry cleaner, wher...
Pick a cover-letter lede – Breaking In4. In two summer internships, I    have written more than 100    stories on everythi...
Pick a cover-letter lede – Breaking In4. As editor of my campus    newspaper, I hold the    record for…Experience
Pick a cover-letter lede – Breaking In5. My experience at school and   in a prior internship, as well   as my knowledge of...
Pick a cover-letter lede – Breaking In6. It’s been said you’re only as    good as your last story. Let    me tell you what...
Pick a cover-letter lede – Breaking In7. There are few guarantees in    life. I am one. Hire me, and    you will not be   ...
Pick a cover-letter lede – Breaking In8. All the hours I spent in    journalism class didn’t    teach me as much about    ...
Pick a cover-letter lede – Breaking In8. I’ve been preparing for this     job since I became a     journalist – in the sec...
Work samples – the howNo more than 10Show a rangeOnline versions okayDo not shrink thetypeOr refer me to yourwebsite
Networkinghttp://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
InterviewResearch the media outlet.Background your interviewer.3 STARs: Situation, Task,Action, ResultHave some questi...
?         Linda.Austin@businessjournalism.org                   @LindaAustin_http://www.slideshare.net/BizJournalism/what-...
What do editors expect
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What do editors expect

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  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • business reporting, news, sports and digital editing
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • 80 percent of jobs never advertised
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • What do editors expect

    1. 1. What Do Editors Expect?
    2. 2. Large photo/artwork caption
    3. 3. LindaAustin•Executive Director, Donald W.Reynolds National Center forBusiness Journalism•Editor, Lexington (Ky.) Herald- mugLeader•Executive Editor, The News-Sentinel, Fort Wayne, Ind.•Managing Editor, News & Record,Greensboro, N.C.•Business Editor, The PhiladelphiaInquirer
    4. 4. From Clark Kent to…ExperienceTechnical skillsSoft skillsPersonal brand
    5. 5. And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
    6. 6. ExperienceInternshipsJobsPage.comhttp://freedomforumdiversity.org/chips-quinn/https://www.newsfund.org/ASNE.org (JobResources)Campus media
    7. 7. Technical skillsReport/editWriteMultimedia skills/WPForeign language,multicultural skillsSocial media skillsComputer-assisted reportingSearch-engine optimization
    8. 8. Soft skillsInitiativeJudgmentTeamworkCuriosityWillingness + ability to learnEnthusiasmFlexibility
    9. 9. BrandIdentifiableSpecific promise of valueConsistent
    10. 10. Personal brand: Rich CopleyCopious Notes blogTwitterFacebookLinkedInPersonal website
    11. 11. Personal brandPersonal brand: www.richcopley.com
    12. 12. Personal brand www.knowem.com Samples of your best work should be linked. Your real work experience should be easy to find and scan quickly. Webinar: March 5; sign up: http://bit.ly/bizjtraininghttp://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/
    13. 13. Personal brandPersonal brand: www.laurenmichell.com
    14. 14. A mentor can be your editor, youreditor’s editor or a non-supervisor who shows interest. Breaking In
    15. 15. “No one-trick ponies need apply!" Julie Engebrecht, Content Director, Cincinnati Enquirer
    16. 16. And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
    17. 17. Resumes – who, what, when, where?Name, address, phone, e-mail (not FoxyLady42@...)Objective – if not apparentLead with most impressive –education or experienceGo beyond job titles – countOne page – no errors
    18. 18. Cover letter – the whyRegard it as amarketing brochureDo not repeat what’s in the resumeSell yourself
    19. 19. Pick a cover-letter lede – Breaking In1. I am a junior at Smarty Pants U, majoring in journalism…Bland
    20. 20. Pick a cover-letter lede – Breaking In2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper.Wordy
    21. 21. Pick a cover-letter lede – Breaking In3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to askTell a story
    22. 22. Pick a cover-letter lede – Breaking In4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull.Experience
    23. 23. Pick a cover-letter lede – Breaking In4. As editor of my campus newspaper, I hold the record for…Experience
    24. 24. Pick a cover-letter lede – Breaking In5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job.Direct approach
    25. 25. Pick a cover-letter lede – Breaking In6. It’s been said you’re only as good as your last story. Let me tell you what that was for me.Twist
    26. 26. Pick a cover-letter lede – Breaking In7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed.Confident
    27. 27. Pick a cover-letter lede – Breaking In8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab.Autobiographical, interesting
    28. 28. Pick a cover-letter lede – Breaking In8. I’ve been preparing for this job since I became a journalist – in the second grade.Autobiographical, interesting
    29. 29. Work samples – the howNo more than 10Show a rangeOnline versions okayDo not shrink thetypeOr refer me to yourwebsite
    30. 30. Networkinghttp://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
    31. 31. InterviewResearch the media outlet.Background your interviewer.3 STARs: Situation, Task,Action, ResultHave some questions.Thank you notes – one lastmarketing chance
    32. 32. ? Linda.Austin@businessjournalism.org @LindaAustin_http://www.slideshare.net/BizJournalism/what-do-editors-expect

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