Sales Strategies for Freelance Business Journalists: Day One

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Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day One," hosted by the Donald W. Reynolds National Center for Business Journalists.

For more information about free training for business journalists, please visit BusinessJournalism.org.

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Sales Strategies for Freelance Business Journalists: Day One

  1. 1. Sales Strategies for Freelance Business Journalists Presented by Maya Payne Smart August 16-19, 2011
  2. 2. Course Overview <ul><li>Tuesday: Who Hires Freelance Business Journalists? </li></ul><ul><li>Wednesday: Branding, Marketing and Networking </li></ul><ul><li>Thursday: Closing the Sale </li></ul><ul><li>Friday: Ask The Hiring Editors </li></ul>
  3. 3. Day 1: Who Hires Freelance Business Journalists? Presented by Maya Payne Smart
  4. 4. POLL <ul><li>How experienced are you with webinars? </li></ul>
  5. 5. Today ’s Agenda <ul><li>What are you going to sell? </li></ul><ul><li>Who are you going to sell it to? </li></ul><ul><li>How are you going to find them? </li></ul>
  6. 6. Goals for Today <ul><li>Grasp the importance of market research </li></ul><ul><li>Recognize the vast array of opportunities for freelance business journalists </li></ul><ul><li>Learn seven habits of highly effective market research </li></ul>
  7. 7. POLL <ul><li>What ’s your bread and butter freelance assignment? </li></ul>
  8. 8. Consumer Vs. Trade Publications <ul><li>Consumer </li></ul><ul><li>Mass audience </li></ul><ul><li>Available in major retail outlets </li></ul><ul><li>Pay ranges from nothing to $2/word </li></ul><ul><li>Very competitive to break into—novelty and connections rule </li></ul><ul><li>Trade </li></ul><ul><li>Niche business or industry audience </li></ul><ul><li>Closed or targeted circulation </li></ul><ul><li>Pay ranges from nothing to $2/word </li></ul><ul><li>Less competitive to break into—research and expertise rule </li></ul>
  9. 9. Newspapers
  10. 10. Local/Regional Consumer Magazines
  11. 11. National Consumer Magazines
  12. 12. Online Publications
  13. 13. Trade Magazines
  14. 14. POLL <ul><li>How familiar are you with custom publishing? </li></ul>
  15. 15. Custom Publishing: A Growing Market
  16. 16. Custom Publishing: Changing Attitudes Journalism Marketing
  17. 17. University Publications
  18. 18. Membership Publications
  19. 19. Content Agencies: Algorithm Driven
  20. 20. Content Agencies: Human Driven
  21. 21. Seven Habits of Highly Effective Market Research <ul><li>Start your day marketing </li></ul><ul><li>Schedule a set amount of marketing time each day </li></ul><ul><li>Track your time </li></ul><ul><li>Cast a wide net </li></ul><ul><li>Be findable </li></ul><ul><li>Ask for referrals </li></ul><ul><li>Diligently record leads and follow-up attempts </li></ul>
  22. 22. Questions? <ul><li>Please e-mail me at [email_address] . </li></ul>

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