Getting	  the	  Goods:	  Interviews	  that	  Work	  Jacqui	  Banaszynski	  Knight	  Chair	  in	  Editing	  at	  the	  Univ...
Poll Question #1What are yourprimary purposes orgoals when you doan interview?Photo by flickr user isafmedia
THE	  PURPOSE	  OF	  INTERVIEWS	  •  Quotes	  •  Informa:on	  •  Verifica:on	  and	  confirma:on	  •  Accountability	  (puEn...
PURPOSE	  (con:nued)	  •  Emo:on	  •  Character	  •  Color	  •  Scene	  •  Reconstruc:on	  •  Other	  sources	  •  Other	 ...
MULTIPLE	  PLATFORMS	  and	  PRESSURES	  •  Inves:ga:ve	  vs.	  in:macy	  •  Deadline	  vs.	  immersion	  •  Print	  vs.	 ...
PLAN,	  PREPARE,	  PROBLEM-­‐SOLVE	  •  Most	  important	  part	  of	  an	  interview	  happens	  BEFORE	  the	  interview...
SOURCING	  FOR	  SUCCESS	  • 	  Four	  primary	  techniques	  to	  plan	  and	  source	  stories	  for	  best	  success	  ...
1.	  TWO-­‐PLUS-­‐TWO	  PLANNING	  •  Quickly	  iden:fies	  &	  priori:zes	  sources	  •  Iden:fies	  related	  enterprise	 ...
SITUATION	  1:	  DOWNTOWN	  PARK	  	  •  Tensions	  at	  a	  downtown	  park	  or	  plaza	  –  Park	  with	  open	  area	 ...
ACTIVITY	  1:	  	  Plan	  two-­‐plus-­‐two	  Photo by flickr user jc.winkerWhat	  do	  you	  need	  to	  know?	  • How	  w...
PLOTTING:	  Priori:ze	  and	  Problem-­‐solve	  •  What	  are	  your	  priority	  needs	  in	  order?	  –  Deadlines,	  pl...
2.	  STAKEHOLDER	  or	  SOURCING	  WHEELS	  •  Stakeholders	  –  Primary	  experts	  or	  most	  affected	  subjects	  •  S...
STAKEHOLDER	  WHEEL	  •  Quick	  iden:fica:on	  of	  everyone	  who	  is	  a	  source	  and	  subject	  •  Also	  iden:fies	...
SITUATION	  2:	  GROCERY	  STORE	  •  Hip	  and	  popular	  up-­‐market	  grocery	  store	  announces	  opening	  on	  edg...
ACTIVITY	  2:	  Spoke	  the	  wheel	  •  Who	  is	  most	  in-­‐the-­‐know?	  •  Who	  is	  most	  affected?	  •  Who	  has...
3.	  FOUR	  BUCKETS	  1.  Primary	  stuff	  	  News	  makers,	  necessary	  info	  and	  experts	  2.  Reac>onary	  stuff	  ...
SITUATION	  3:	  PEA-­‐PATCH	  WARS	  •  Urban	  “Pea	  Patches”	  growing	  in	  popularity;	  tensions	  rise	  over	  u...
ACTIVITY	  3:	  Fill	  the	  buckets	  1.  Primary	  stuff	  	  News	  makers,	  necessary	  info	  and	  experts	  2.  Rea...
4.	  MAGIC	  SOURCES:	  Masters,	  guides	  and	  gurus	  •  Back-­‐pocket	  experts	  –  In	  the	  know,	  but	  not	  i...
SITUATION	  4:	  PARKING-­‐GARAGE	  COLLAPSE	  •  Construc:on	  accident	  at	  parking	  garage	  being	  built	  at	  ai...
ACTIVITY	  4:	  Find	  the	  magic	  •  Back-­‐pocket	  experts	  –  In	  the	  know,	  but	  not	  in	  the	  spotlight	 ...
Tomorrow…	  •  SOURCE	  CATEGORIES:	  Access	  &	  Ethics	  •  QUESTIONS	  THAT	  WORK	  –  Advanced	  methods:	  •  Metzl...
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Getting the Goods -- Interviews that Work (Session 1) with Jacqui Banaszynski

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Pulitzer Prize-winner Jacqui Banaszynski leads this free, two-day webinar, "Getting the Goods -- Interviews that Work," sponsored by the Donald W. Reynolds National Center for Business Journalism.

For more information about free training for business journalists, please visit businessjournalism.org.

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Getting the Goods -- Interviews that Work (Session 1) with Jacqui Banaszynski

  1. 1. Getting  the  Goods:  Interviews  that  Work  Jacqui  Banaszynski  Knight  Chair  in  Editing  at  the  University  of  Missouri  May  8-­‐9,  2013  
  2. 2. Poll Question #1What are yourprimary purposes orgoals when you doan interview?Photo by flickr user isafmedia
  3. 3. THE  PURPOSE  OF  INTERVIEWS  •  Quotes  •  Informa:on  •  Verifica:on  and  confirma:on  •  Accountability  (puEng  it  on  the  record)  •  Credibility,  focus  and  relevance  •  Context  or  background  (But  wait!!!  There’s  more…)    Photo by flickr user boboroshi
  4. 4. PURPOSE  (con:nued)  •  Emo:on  •  Character  •  Color  •  Scene  •  Reconstruc:on  •  Other  sources  •  Other  stories    
  5. 5. MULTIPLE  PLATFORMS  and  PRESSURES  •  Inves:ga:ve  vs.  in:macy  •  Deadline  vs.  immersion  •  Print  vs.  broadcast  •  Live  vs.  scripted  •  In  person  vs.  phone  •  Email  (uck!!!!)  Photo by flickr user dmjarvey
  6. 6. PLAN,  PREPARE,  PROBLEM-­‐SOLVE  •  Most  important  part  of  an  interview  happens  BEFORE  the  interview  •  Purpose  drives  sourcing,  strategy  and  approach  •  PlaVorm  plays  a  role  •  Problems  need  to  be  an:cipated  and  addressed  •  And  then  there’s  personality…  –  Yours  –  Your  source/subject’s  Photo by flickr userstevendepolo
  7. 7. SOURCING  FOR  SUCCESS  •   Four  primary  techniques  to  plan  and  source  stories  for  best  success  –  1.  Two-­‐plus-­‐two  planning  –  2.  Stakeholder  wheel  –  3.  Four  buckets  –  4.  Magic  or  guru  sources    Let’s  get  to  work…  Photo by flickr user Rafael Amado Deras
  8. 8. 1.  TWO-­‐PLUS-­‐TWO  PLANNING  •  Quickly  iden:fies  &  priori:zes  sources  •  Iden:fies  related  enterprise  or  follow-­‐up  •  Two  double-­‐barreled  lists:  What  do  you  need  to  know?  • How  will  you  find  out?  What  do  you  want  to  know?  • How  will  you  find  out?  
  9. 9. SITUATION  1:  DOWNTOWN  PARK    •  Tensions  at  a  downtown  park  or  plaza  –  Park  with  open  area  and  rides  –  Put  in  by  city  to  ahract  families,  events,  etc.  as  part  of  downtown  revival  –  Has  become  popular  spot  for  the  homeless    –  Merchants  are  pushing  for  crackdowns   Photo by flickr user jc.winkler
  10. 10. ACTIVITY  1:    Plan  two-­‐plus-­‐two  Photo by flickr user jc.winkerWhat  do  you  need  to  know?  • How  will  you  find  out?  What  do  you  want  to  know?  • How  will  you  find  out?  
  11. 11. PLOTTING:  Priori:ze  and  Problem-­‐solve  •  What  are  your  priority  needs  in  order?  –  Deadlines,  plaVorms,  audience  •  What  problems  do  you  an:cipate,  and  how  can  you  solve?  –  Access,  :me,  ethics,  off-­‐the-­‐record  –  Source/subject  mistrust  Photo by flickr user Hey Paul Studios
  12. 12. 2.  STAKEHOLDER  or  SOURCING  WHEELS  •  Stakeholders  –  Primary  experts  or  most  affected  subjects  •  Story  keepers  –  Eyewitnesses  •  Readers/Audience  –  Who  they  are  and  what  they  need/want  to  know  •  Other  experts  –  Background,  context,  perspec:ve  –  Fresh  insights  or  story  angles  Photo by flickr userIllusive Photography
  13. 13. STAKEHOLDER  WHEEL  •  Quick  iden:fica:on  of  everyone  who  is  a  source  and  subject  •  Also  iden:fies  secondary  sources  &  audiences  for  in-­‐depth  enterprise  follow-­‐upsBy Flickr user dok1HUB = NewsSPOKES = PrimarystakeholdersRIM = Secondary stakeholders
  14. 14. SITUATION  2:  GROCERY  STORE  •  Hip  and  popular  up-­‐market  grocery  store  announces  opening  on  edge  of  downtown  –  Area  borders  downtown  with  growing  residen:al  popula:on,  large  college  campus  and  poorest  neighborhood  in  town  –  Three  well-­‐established,  locally  owned  grocery  chains  already  in  market,  along  city  edges  Photo by flickr user SodanieChea
  15. 15. ACTIVITY  2:  Spoke  the  wheel  •  Who  is  most  in-­‐the-­‐know?  •  Who  is  most  affected?  •  Who  has  other  connec:ons  or  interests  that  might  be  overlooked?  •  Who  has  valuable  background  or  perspec:ve?  HUB = NewsSPOKES = Primary stakeholdersRIM = Secondary stakeholders
  16. 16. 3.  FOUR  BUCKETS  1.  Primary  stuff    News  makers,  necessary  info  and  experts  2.  Reac>onary  stuff    Those  affected;  needed  comment  or  response  3.  Contextual  stuff    Background,  history,  broader  view,  relevance  4.  Cool  stuff    Color,  descrip:on,  scene,  character  Photo by flickr user ross_hawkes
  17. 17. SITUATION  3:  PEA-­‐PATCH  WARS  •  Urban  “Pea  Patches”  growing  in  popularity;  tensions  rise  over  use    –  Data  shows  recent  changes  in  users  and  use  –  Follows  gentrifica:on  in  urban  neighborhoods  •  Refugees  and  migrants  pushed  further  out      -­‐-­‐  Land  publicly  owned  but                    privately  maintained  •  Safety  issues  cited  •  Use  changing  from  food  to  scenery  PhotobyflickruserMelissaWall
  18. 18. ACTIVITY  3:  Fill  the  buckets  1.  Primary  stuff    News  makers,  necessary  info  and  experts  2.  Reac>onary  stuff    Those  affected;  needed  comment  or  response  3.  Contextual  stuff    Background,  history,  broader  view,  relevance  4.  Cool  stuff    Color,  descrip:on,  scene,  character  Photo by flickr user ross_hawkes
  19. 19. 4.  MAGIC  SOURCES:  Masters,  guides  and  gurus  •  Back-­‐pocket  experts  –  In  the  know,  but  not  in  the  spotlight  •  Gurus  and  guides  –  Help  shape  the  right  story,  right  sources,  right  approach,  right  ques:ons  •  Brokers  –  Ambassadors  to  sources  and  stories  Photo by flickr usermiss_millions
  20. 20. SITUATION  4:  PARKING-­‐GARAGE  COLLAPSE  •  Construc:on  accident  at  parking  garage  being  built  at  airport  –  I-­‐Beams  collapsed  suddenly  –  Seven  workers  fell;  three  killed  –  Worst  industrial  accident  in  your  area  in  history  –  Construc:on  company,  port  authority,  federal  inves:gators  won’t  talk,  ci:ng  open  inves:ga:on  Photo by flickr user Sean-Franc
  21. 21. ACTIVITY  4:  Find  the  magic  •  Back-­‐pocket  experts  –  In  the  know,  but  not  in  the  spotlight  •  Gurus  and  guides  –  Help  shape  the  right  story,  right  sources  and  right  approach  •  Brokers  –  Ambassadors  to  sources  and  stories  PhotobyflickruserOCAlways
  22. 22. Tomorrow…  •  SOURCE  CATEGORIES:  Access  &  Ethics  •  QUESTIONS  THAT  WORK  –  Advanced  methods:  •  Metzler:  Plan  and  execu:on  •  Sawatsky:  Effec:ve  ques:ons  •  Wilkerson:  “Accelerated  In:macy”    –  Beyond  informa:on  to  scene,  character  and  story  •  Being  present:  Observa:on  &  senses  •  Not  being  present:  Reconstruc:on  •  Storyteller  ques:ons  Photo by flickr user Xurble

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