Business Journalism Professors 2014: Tactical Teaching - Using Multimedia by Mark Tatge

Tactical Teaching
Using multimedia to tackle complex topics, teach
analytical skills and improve learning outcomes.

§  By Mark Tatge
©Deadline Reporter LLC

DePauw University mark@tatge.net
Photo: DePauw University

Today’s agenda
Challenges of teaching business.
§  Understanding your audience.
§  Why Millennials are different.
§  Establishing learning objectives.
§  Tailoring content to meet goals.
§  Employing multimedia.
§  Conclusions.
§ 


Photo: Mark Tatge

Professional Background
30 years experience

Photo: DePauw University, Depauw.edu

Media & business pundit
Appear as guest on CNN,
MSBNC, FOX, PBS, NPR,
ABC. Frequently
quoted on media,
economy and business.


Author

“A gem of a teaching text.”
- Pacific Coast Business
Times Publisher Henry
Dubroff.

http://tinyurl.com/cu7cnoh

Teaching Experience
§ Seven years university-level teaching.
§ Created business / economics writing program at
Ohio University producing 60 graduates.
§  Hold endowed chair at DePauw University –
Eugene S. Pulliam Distinguished Professorship of
Journalism.
§  Developing multimedia storytelling curriculum.
§  Building digital Web platform for student media.

Adapt your teaching to meet the demands of the market

Job Market Skills

Why business journalism ?
§  Growing area of media.
§  Technical skills in demand.
§  Basic curiosity among students.
§  Changing economic landscape.


Ohio University, Photo by Mark Tatge

Transferrable Skills
§ Skills students learn in business
journalism – in demand, but not
necessarily as traditional journalists.


Court Street, Ohio University, Photo by Mark Tatge

What is in demand?
§ Workers who can:
§ Quickly process information,
§  Make sense of information,
§  Package and deliver it to a
specialized audience.


Ohio University, Photo by Mark Tatge

Media Job Market Recovers

Covers people who collect and analyze facts about newsworthy events by interview, investigation, or
observation. Report and write stories for newspaper, news magazine, radio, or television.
—Analyze, interpret, and broadcast news received from various sources

Source: BLS

Media jobs 2010-20

§ Digital, multimedia
and specialty
content production
and will grow in
importance.

Source: Bureau of Labor Statistics
,

Biggest growth: Web & digital

Biggest demand
will continue to
be in content
creation focused
around digital
delivery.

Current unemployment rate: 3.8%

Source: BLS

Journalism skills valued

The definition of
“journalist” is
changing. The skill set
is still in demand by
non-news employers.

Source: Michael Mandel blog

Understanding your audience

The Millennials
Born after 1982:
§  Optimists
§  Team players
§  Trusting, accepting of authority
§  Rule followers
§  Love structure
§  Forward looking

Heavy Media Consumers
§  94% have cell phones.
§  56% generate own entertainment.
§  58% create personal content online.
§  75% use social networking sites.
§  64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)


My Cell is My Best Friend

Source: Pew, PBS

Prefer text, avoid email

Source: Pew

Don’t like
to talk on
the phone

Embrace social media

§ 

Source: Pew


Millennials love the spotlight
§ Millennial generation consider money,
image and fame more important than
values like self-acceptance.
§  Love the spotlight
§ Advice: Share it
Source: Journal of Personality and Social Psychology.

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge


Content Challenges
§ Business is complicated.
§  Most students intimidated by
the topic.
§  Liberal arts - Math phobia.
§  Millennials: short attention span,
strong desire to participate.



Establish objectives
§ What do I want them to learn?
§ What is the best way to teach?
§ Lecture?
§ Discussion?
§ Group projects?
§ Field work and presentations?


Why multimedia works

§  Explain complex topics.
§  Reinforce key points.
§  Provide transitions.
§  Spark debate.
§  Empowers learners.

Photo by Mark Tatge


Multimedia improves learning

Using multiple channels can increase the
effectiveness of learning outcomes
provided the brain can process the
information.

Multimedia in action

Ohio University graduate Jessica Beinecke uses multi-channel
learning at Voice of America .
https://www.youtube.com/watch?v=QPAEPDzfL7g

Organizing Your Class

Instructor Larry Abed, DePauw University, Multimedia 291

Class period breakdown
§  Cable news, WSj.com – discussion.
§  Blogs / discussion boards.
§  Blackboard / Moodle – resources.
§  TV Clips, movies – reinforce
concepts.
§  Presentations – discussion.


Typical class
§ 
§ 
§ 
§ 
§ 
§ 
§ 
§ 
§ 

20 minutes lecture.
1-2 Video clips .
Summary.
Break.
Class discussion.
10 minute lecture.
Recap.
Presentations / Group projects.
Walk off video.


TV - Breaking news


Use Skype & Webcams

§ 

Have guests visit via Skype or FaceTime
Source: Forbes

http://www.youtube.com/watch?v=Y4p9Afqh_8M

Use Social Media to Connect


Setting up a Facebook Group

http://www.facebook.com/about/groups/

Post topical readings


www.bizreporting.com

Have Students Write a Blog


§  http://elyssadiraffaele.blogspot.com/

Homework
§  Assign homework on class blogs.
§  Post “news” to Tumblr, Google + or Twitter.
§  Require students to follow one another.
§  Assign topical blogs.
§ Stocks, economic indicators, newsmakers.
§  Assign beats.
§ Have students post items to Twitter.

Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge


Using Video in Class

Source: 20th Century Fox, 1987


The ice breaker


http://www.youtube.com/watch?
v=D2QlitH4nYY

Use video as a changeup
§  Lecture for 15-20 minutes.
§  Follow up with a video.
§  Videos change the pace.
§ Offer new insights.
§ Prompt discussion.


The changeup

§ Never underestimate the power of humor

http://youtu.be/F1GUoQpkr0s

Explaining complex topics

§  http://www.youtube.com/watch?v=wkygXc9IM5U

Empower students – field work

§  Video Reporting Assignments

Offer online tutorials


www.aplia.com

Offer a Math Refresher


http://www.emathematics.net/

Use WSJ’s Test Bank

§ WSJ offers
weekly quiz you
can use in your
class.

Store & Organize Your Class Videos

Put Class Videos Online

§  How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507

Vimeo: student videos


Build a class website

§  Use website to
showcase
student work
and class
assignments

Track a stock


Predict the economy

§ Offer awards
prizes and points.

Source: Business Insider, U.S. Department of Labor

How to search for videos
Many different search engines:
www.youtube.com
www.20search.com/video.php
www.archive.org/details/movies
www.hulu.com
www.truveo.com/
www.bing.com/videos/browse
www.video.filestube.com/
www.dogpile.com/
www.blinkx.com/
www.video.search.yahoo.com/
www.dailymotion.com

Build your Digital Skills


Use Morningstar - king of mutual funds


Scour AAII – educational materials


Yahoo Finance: Free stock data


StockCharts.com: great graphics


Learn to download & save videos

Comes bundled with
several add-ons.
Make sure you
uncheck the boxes
before installing.

Web.

http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html

he

Network with biz professors

http://tinyurl.com/azrct4p

Finally: Have fun !

http://www.youtube.com/watch?v=upvtJohMKV4

Acknowledgements

§ 
§ 
§ 
§ 
§ 

DePauw University, www. Depauw.edu
Deadline Reporter, LLC
Bureau of Labor Statistics
Pew Research Center
Reynolds Center for Business Journalism

The End

§  This presentation is for educational, non-commercial purposes. Deadline Reporter has agreed to a shared copyright with
the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution
of this work is prohibited without prior consent of the parties. All rights are reserved.

Business Journalism Professors 2014: Tactical Teaching - Using Multimedia by Mark Tatge

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Business Journalism Professors 2014: Tactical Teaching - Using Multimedia by Mark Tatge