Facebook Graph Search 101

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Introduction about Facebooks new Graph Search Project. It handles topics like:
What is it?
How does it work?
What´s the difference between Graph Search and Google Search?
What are the pros and cons?
Which are the implications for the future?

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Facebook Graph Search 101

  1. 1. TimelineNews GraphFeed Search User Experience
  2. 2. semantic searchcomparable search filter (multidimensional)with: comparable social dimensionWolfram Alpha with:Siri Solr comparable search engine with: comparable Yelp with: Foursquare Google Xing
  3. 3. profiles pages places groupselements events photos + videos „websites“
  4. 4. likes shares comments* „indicators“ information** keywords*only IF there was a comment, NOT the content of the comments.**for example: „married to XY“, „working at ABC“, „living in123“
  5. 5. local like/fancloseness countclassic SEO likes/shares for Bing of friends
  6. 6. •••••
  7. 7. • • • • •••
  8. 8. „People who live in Hannover, like TYPO3 and go to college“ Profile person X Place „Hannover“ Person X marks „Hannover“ as hometown Page „TYPO3“ (hobby, software) Requirement Person X clicks „like“ for „TYPO3“ page Page e.g. „FH-Hannover“ Person X marks „student at FH-Hannover“ Person X makes these information visible in public
  9. 9. opt in opt out mandatory login optional login likes + shares links „item“ search keyword searchpeople, places, activities, books, movies, etc. websites
  10. 10. •••••
  11. 11. ••••••
  12. 12. ••••
  13. 13. http://t3n.de/news/graph-search-seo-437388http://www.spiegel.de/netzwelt/web/facebook-praesentiert-graph-search-a-877757.htmlhttp://searchengineland.com/facebook-search-not-google-search-145124http://www.gruenderszene.de/news/facebook-graph-searchhttp://www.seo-united.de/blog/internet/facebook-suche-social-graph.htmhttp://t3n.de/news/facebook-graph-search-wissen-437328/http://actualfacebookgraphsearches.tumblr.com/http://www.seo-suedwest.de/home/387-facebook-graph-search.htmlhttp://www.severint.net/2013/01/16/graph-search-facebooks-genialster-schachzug/http://readwrite.com/2013/01/15/facebook-graph-searchhttp://readwrite.com/2013/01/15/facebook-graph-search-is-boring-we-need-a-unified-search-aihttp://readwrite.com/2013/01/16/facebooks-graph-search-the-ultimate-online-dating-servicehttp://readwrite.com/2013/01/16/microsoft-wins-with-facebooks-graph-search-or-does-ithttp://readwrite.com/2013/01/24/facebook-graph-search-awkward

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