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Deep Linking with Bitly
The Authoritative Guide
http://www.eventbrite.com/e/sunset-cocktails-and-free-
live-jazz-tickets-301259074?aff=ehomecard
com-eventbrite-attendee:/...
The Science of the Mobile Deep Link
SCHEME
Tells the phone which
app to open
URI
Tells what page to
open within the app
co...
Deep Links
Can be
Used For
1. Customer Experience
2. Driving App Installs
3. App Re-Engagement
How to Find Them…
If the content on your app is similar to the
content on your website, then you probably
already have mob...
HERE’S HOW to
FIND THOSE DEEP LINK TAGS:
Go to the Web Page & View the Source Code1
Know What You’re Looking For
al:android:url
Example: <meta
property="al:android:url"
content="applinks://docs" />
twitter:...
Search for Deep Link Tags3
Shorten a Long URL & Configure
the Mobile Deep Link
4
TO ADD A NEW APP:
● Name Your App
● Click “Select Application”
● Cli...
Customize Your Application (iOS)5
App Store ID: 48792229
http://itunes.apple.com/us/apple/eventbrite-local-events-fun/id48...
http:/play.google.com/store/apps/details?id=com.eventbrite.attendee&hi=en
Customize Your Application (Android)6
App Store ...
Modify the Details7
MODIFY APP NAME
You can modify the App Name from what is
listen in the app store for internal use here...
Finalize the Bitlink8
ADD THE URI
A mobile deep link URI tells
the device which page to
open within the app.
Test It Out!9
Join us for a night of sunset
cocktails and (free) live jazz:
bit.ly/JazzEvent
NYC Invites
@nycinvites
9/8/15
Measuring the Analytics
METRICS
There are two separate graphs to track your
deep link analytics in Bitly: the first is
aro...
Programmatic Deep Link Creation via API
BITLY API
Want to enable deep
linking functionality for all
of your links? You can...
QA Testing
Send an email with your Bitlink
Click the link on your computer & phone
Click the link across apps & on your de...
What’s Next?
Once you’ve created a deep link, it’s time to start building
marketing campaigns for your app.
With deep link...
THANK YOU
WANT TO LEARN MORE?
bitly.com
Want to learn more about deep linking implementation?
Sign up to learn more at bit...
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Deep Linking with Bitly: The Authoritative Guide

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Mobile deep links are crucial to building a seamless experience for mobile users. By sending users directly to pages within apps, you can personalize the customer journey and make the content as relevant as possible.

But how do you find those deep links? And how can you track the engagement across your mobile audience as they interact with your apps?

It all starts with Bitly. Check out our guide to find out how!

Interested in learning more about how to use Bitly with your deep links? Visit www.bitly.is/DeepLinksSS to get more mobile deep link resources!

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Deep Linking with Bitly: The Authoritative Guide

  1. 1. Deep Linking with Bitly The Authoritative Guide
  2. 2. http://www.eventbrite.com/e/sunset-cocktails-and-free- live-jazz-tickets-301259074?aff=ehomecard com-eventbrite-attendee://event/301259074 The Science of the Mobile Deep Link Mobile deep links bring mobile users to a specific location within an app, the same way that a web URL can bring desktop users to a specific page on a website. WEBLINK MOBILE DEEP LINK
  3. 3. The Science of the Mobile Deep Link SCHEME Tells the phone which app to open URI Tells what page to open within the app com-eventbrite-attendee://event/301259074
  4. 4. Deep Links Can be Used For 1. Customer Experience 2. Driving App Installs 3. App Re-Engagement
  5. 5. How to Find Them… If the content on your app is similar to the content on your website, then you probably already have mobile deep link tags. Those are the tags that provide the information you need to create deep links with Bitly.
  6. 6. HERE’S HOW to FIND THOSE DEEP LINK TAGS:
  7. 7. Go to the Web Page & View the Source Code1
  8. 8. Know What You’re Looking For al:android:url Example: <meta property="al:android:url" content="applinks://docs" /> twitter:app:url:googleplay Example: <meta name="twitter:app:url:googleplay" content="sportscenter://x-callback- url/showStory?uid=12793263"/> android-app:// <link rel="alternate" href="android- app://com.example.android/example/giz mos" /> al:ios:url Example: <meta property="al:ios:url" content="applinks://docs" /> twitter:app:url:iphone Example: <meta name="twitter:app:url:iphone" content="sportscenter://x-callback- url/showStory?uid=12793263"/> N/A 2
  9. 9. Search for Deep Link Tags3
  10. 10. Shorten a Long URL & Configure the Mobile Deep Link 4 TO ADD A NEW APP: ● Name Your App ● Click “Select Application” ● Click “Add Application”
  11. 11. Customize Your Application (iOS)5 App Store ID: 48792229 http://itunes.apple.com/us/apple/eventbrite-local-events-fun/id487922291?mt=8 ● Enter the Application Label ● Enter the iOS App Store ID via iTunes web page for the app
  12. 12. http:/play.google.com/store/apps/details?id=com.eventbrite.attendee&hi=en Customize Your Application (Android)6 App Store ID: com.eventbrite.attendee ● Enter the Application Label ● Enter the Android Play Store ID
  13. 13. Modify the Details7 MODIFY APP NAME You can modify the App Name from what is listen in the app store for internal use here. ENTER APP SCHEME Enter the app scheme/name which was registered with the App Store - this is specific to each platform (iOS, Android, etc.) PROMOTE INSTALLS If you want Bitly to present the user who does not have the app install with an interstitial page driving the user to the App Store or the mobile web, check this box.
  14. 14. Finalize the Bitlink8 ADD THE URI A mobile deep link URI tells the device which page to open within the app.
  15. 15. Test It Out!9 Join us for a night of sunset cocktails and (free) live jazz: bit.ly/JazzEvent NYC Invites @nycinvites 9/8/15
  16. 16. Measuring the Analytics METRICS There are two separate graphs to track your deep link analytics in Bitly: the first is around the operating system and the second is if you are promoting installs through the interstitial. ● Opens - the times the app has been opened ● Store Visits - the number of clicks the download app button ● Mobile Web - the number of clicks to the mobile web link on the interstitial ● CTR - sum of all interstitial actions/number of times the interstitial was viewed 10
  17. 17. Programmatic Deep Link Creation via API BITLY API Want to enable deep linking functionality for all of your links? You can use the Bitly API to create programmatic deep links. To learn more, visit bitly.is/DevResources 11
  18. 18. QA Testing Send an email with your Bitlink Click the link on your computer & phone Click the link across apps & on your desktop to make sure it goes to the right page Post the link across social networks Test the interstitial ad with a phone that doesn’t have the app installed
  19. 19. What’s Next? Once you’ve created a deep link, it’s time to start building marketing campaigns for your app. With deep links, you can customize the user experience to drive installs and app re- engagement.
  20. 20. THANK YOU WANT TO LEARN MORE? bitly.com Want to learn more about deep linking implementation? Sign up to learn more at bitly.is/DeepLinkSS or email your customer success manager.
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Mobile deep links are crucial to building a seamless experience for mobile users. By sending users directly to pages within apps, you can personalize the customer journey and make the content as relevant as possible. But how do you find those deep links? And how can you track the engagement across your mobile audience as they interact with your apps? It all starts with Bitly. Check out our guide to find out how! Interested in learning more about how to use Bitly with your deep links? Visit www.bitly.is/DeepLinksSS to get more mobile deep link resources!

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