Brand strategy deck design

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Kellogs:Positioning is around healthy & wholesome eating for breaksfast.The challenge being- cereals are a category not everyone has on a daily basis .A marketing strategy driven by digital which helps consumers understand the advantages & convinces them to start eating Kellogs regularly.

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Brand strategy deck design

  1. 1. - Ishita Biswas
  2. 2. THE BRAND
  3. 3. Whole grain cereals…
  4. 4. Cereals made of whole grains, complete with fibers.
  5. 5. THECHALLENGE Not everybody has cereals on daily basis.
  6. 6. THE OBJECTIVE Making consumers understand theadvantages of eating Kellogg’s cereals as a healthy & wholesome breakfast. And convince them to eat Kellogg’s daily.
  7. 7. TARGETCONSUMERSAll age groups.
  8. 8. THE THOUGHT PROCESS To invoke the health consciousness of the people. Focusing on today’s polluted environment & adulterated market.Encourage people to adopt a good breakfast habit. If they can’t avoid their unhealthy habits, at least they can adopt a healthy habit.
  9. 9. THE STRATEGYCreative & interactive use of various media.
  10. 10. ELECTRONICWeb: social media (a rage in recent time), create aninteractive quiz or questionnaire on healthy habits.Posting about negative effects of not having ahealthy breakfast daily. And about importance of agood breakfast in a person’s daily life.
  11. 11. Television: ad campaign where Kellogg’s teamwanders on the streets to catch people eating junkfood or street food. Gifting them a Kellogg’s cerealmini pack & asking them if they can’t avoid theirunhealthy habits, at least make a promise to adopta healthy breakfast regime.Broadcast during health & fitness shows, cookingshows, prime-time news etc.
  12. 12. PRINTOn the front page of newspapers it shows a bowl filledwith plain milk & a spoon aside. The copy reads: “ Haveyou made your morning good yet?’’The next page shows the same bowl with Kellogg’scereals in it & the footer reads: “ There you go!”. For example:
  13. 13. Than You

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