Data quality aat Bisnode Interact


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During the Data Quality Day 2011 in Brussels, Bisnode Interact presented the solutions around the issues with consumer data.

In this presentation you will find examples of address issues in different countries and examples of how to treat international consumer contact information.

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Data quality aat Bisnode Interact

  1. 1. International Data Quality @Bisnode Interact
  2. 2. Topics coveredA flavour of complexityHow to tackle International Data QualityHow does it work concretely?How does DQ fit with Bisnode Interact?
  3. 3. A flavour of complexityNo such thing as the United States of Europe Confidential information & property of Bisnode Interact 3
  4. 4. A flavour of complexity PRIVACYVERY STRICT Based on: -Opt in and opt out regulations -Supression files -Legally allowed enrichment etc Finland Denmark Germany Spain Sweden Portugal The Netherlands Norway Switzerland France Greece Belgium Austria Italy UK Ireland COMPLEXITY Based on: -Postal system -- Language and alphabet LOW -- Available updates VERY COMPLEX Confidential information & property of Bisnode Interact 4
  5. 5. A flavour of complexity: Ireland No post code system (with exception of Dublin) Rural areas: county, nearest post town and townland Urban addresses: County, city or town, street name, house number and apartment or flat number where relevant The 26 county names can be written in English or Irish The country on the envelope can be “Ireland” or “Éire”* There is no country called the Republic of Ireland; that name was once used, but was abolished long ago; now it is the name of a football team. 5
  6. 6. A flavour of complexity: Ireland Most places have Irish names, which often cannot and should not be translated into English Example of Irish address: And what it would mean in English: Cnoc na Sceiche The Hill of the Thorn Leac an Anfa The Flagstone of the Storm Cathair na Mart The City of the Beeves Co. Mhaigh Eo The County of the Plain of the Yews ÉIRE IRELAND 6
  7. 7. A flavour of complexity: The Netherlands  The addressee can be identified thanks to unique post code + street number combination 7
  8. 8. A flavour of complexity: Spain The Hispanic honorifics Señor, Señora, and Señorita are truncated as Sr., Sra., Srta., respectively. The word "Don" at the beginning of a person’s name indicates a title of respect to a distinguished or older individual In Spain, most people live in flats so the floor number (4º) and often also the letter (B) of the flat are commonly used. C = calle - street. Spanish does not use the myriad of possibilities as English does: road, way, mews, lane etc. but there are some other names: • 3o - third floor • 3ª - 3rd Door (NOT Floor!) • s/n - without ("sin") number -- as when a building is on a street, but doesnt have a building/house number. • No. - (Usually indicates that a house/building number follows. Occurs in only some addresses.) And Privacy, Privacy, Privacy … 8
  9. 9. A flavour of complexity: Greece In small villages street name and city are not required; information about the zip code, post Postal code office and last name can be enough for a mailable address. 52050 ΙΕΡΟΠΗΓΗ ΜΕ΢ΟΠΟΣΑΜΙΑ Post is often distributed in the post office or if there isn’t any, in other local places like cafés Post office A street in Greece can have more than one zip code. It is therefore often important that the correct street number is used: Street name and number 102H ΟΔΟΣ 8 102H ΟΔΟΣ 33 19005 Postal code 19013 N. MAKPH Post office ANABYΣΣΟΣ 9
  10. 10. How to tackle itConfidential information & property ofBisnode Interact 10
  11. 11. How to tackle itData quality is teamwork Reference files Tools Human expertise 11
  12. 12. How do we tackle it at Bisnode Interact Own proprietary DQ solutions: – Access to the most up-to-date & accurate reference files – Best of breed software – Proprietary performant deduplication technology Permanent acces to European Partners Movers & Suppressions Legal… and we started in one of the most complex countries of the world
  13. 13. How does it work concretely? Multi country input file Country specific Formating Formating Formating Formating - Routines Validation Validation Validation Validation - Staff Normalisation Normalisation Normalisation Normalisation - Tools -… • Robinsons• Robinsons • Robinsons • Enrichment • Robinsons• Enrichment • Enrichment • Movers • Enrichment• Movers • Movers • Deceased • Movers flags • Deceased Multi country output file updated with country specific treatments and in the right formats 13
  14. 14. How does it work concretely? Two important rules. 1. Start with great respect for local differences! – All countries are different – Postal Rules are different – Privacy Laws are different – …. 2. You need a close collaboration with local partners – Legal advice – Access to reference files – Access to movers, deceased – Postal regulations – …Confidential information & property of BisnodeInteract 14
  15. 15. How does Data Quality fit within offering of Bisnode Interact?Confidential information & property of BisnodeInteract 15
  16. 16. Bisnode Interact closed loop service offering Point of sales Direct Response TV adsPost mailings (directmarketing offer) Call center marketing Custom madeSocial network magazines • Capture consumer behaviour Phone inbound & outbound E-mail • Link with identified visitors to the wireless applications single customer view • Derive insights • Enable customization • Design, build and host the • Business Intelligence • Strategic Reporting • Pan-European 360° customer view and analytical services • Multi-channels campaign Business CampaignCustomer • Data hygiene, integration, • ROI driven services Intelligence • Consultancy Strategic Management matching, deduplication, viewThis presentation is solely for the use of <CLIENT>. No part of it may be circulated, quoted, or enhancement & scoring partnership reproduced for distribution to any other parties without prior written approval • Added value data capturing
  17. 17. International data Services Country Address Name Phone Email Movers Deceased Robinsons hygiene hygiene format formatFrance X X X X X - XGermany X X X X X X XItaly X X X X X - XBelgium X X X X X - XThe Netherlands X X X X X X XSweden X X X X X X XNorway X X X X X X XDenmark X X X X X X XUnited Kingdom X X X X X X XIreland X X X X - - XSwitzerland X X X X X - XAustria X X X X X X XFinland X X X X X - XGreece X X X X - - XPortugal X X X X X - XSpain X X X X X* - X * Only flag available, not an updated address 17
  18. 18. Why do clients work with us?• One-stop-shopping across Europe, supported by the DNA network• Passion about Data, for more than 30 years• Own proprietary DQ solutions• Consistent data quality levels across countries• Time efficiency• Local & multi-country expertise• Flexible offering• Automated or ad hoc treatments, including web services• ROI driven Confidential information & property of Bisnode Interact 18
  19. 19. Thank you Peter Trap Director International Business Development +32 475 62 90 54 LinkedIn trap/3/879/ab4 WWW.BISNODE-INTERACT.COM WWW.DNANETWORK.COM