Conceptual Library project S.O.D. sod2014

1. Think outside the books. HENRIËTTE SAGVOLDEN MARKI SYSTEMS ORIENTED DESIGN 2014 “CHANGE THE WORKING VISION OF THE LIBRARY.”

2. Henriette Sagvolden Marki INNHOLD Index 3 First maps 5 First workshop 7 First design 9 First visit 11 Rich design space 15 Directions 17 Scale 19 Common vision 21 Time 23 “What if” game 25 Library co-ideation 29 Prototype 33 Redefine problem area 37 Vision tool 41 Changing role 43 Hybrid vision 47 Sources 50

3. Systems oriented design 2014 3 INDEX Stages of the project As a group of four we have worked together through most of the research process in “rethinking the library” to create new concept ideas for Furuset library. My report therefor contains material collected as a group as well as reflections and material on an individual level. The process can be divided into three stages and with combining focus areas, where the first two are completed mostly through group work. The spatial based stage contains initial research on a directly connected level. It evolves around the mapping of key actors and demographical and geographical elements on different stages. The spatial stage presents a result of a landscape with opportunities and implementation areas. Spatial Time Working vision A turning point came with the second stage of the process. Time moves the perspective of the project from the library to the user. The use of our time in relevance and the motivations behind usage. The time stage involves research and prototyping to determine human behavior connected to space. The last stage of the process is the individually chosen design direction. Evolving from human experience and perception to giving the library- platform and librarians a new vision. The vision reevaluates the corevalues in order to meet the user with relevance in content, service and space.

4. Henriette Sagvolden Marki FOLKEBIBLIOTEKET NORWAY’S BIGGEST ”FOLKEBIBLIOTEK” NASJONALBIBLIOTEKET NATIONAL -OWNED BY THE STATE COUNTY - REGIONAL ”THE NATIONS MEMORY” COLLECT, PRESERVE & COMMUNICATE NORWEGIAN INFORMATION/HISTORY FYLKESBIBLIOTEKET FOLKEBIBLITOEKET PROVIDES PROFESSIONAL LIBRARY GUIDANCE TO THE PEOPLES- AND SCHOOL LIBRARIES. ”PEOPLE’S LIBRARY” MUNCIPALITY PRESERVES COLLABORATION AND COHERENCE BETWEEN LIBRARIES. FURUSET OSLO 22 DEPARTEMENTS ”ALL MUNCIPALITIES SHOULD HAVE A LIBRARY THAT OFFERS INFORMATION ON ALL SUBJECTS TO DIFFE- RENT PEOPLE” INFORMATION, EDUCATION AND CULTURE FAG OG FORSKNINGSBIBLIOTEK SKOLEBIBLIOTEK SUBJECT AND RESEARCH DEP. OF PUBLIC AND PRIVATE INSTITUTIONS SCHOOL LIBRARIES RESEARCH INSTITUTES , MEDI- CAL, COMPANIES O.L. COLLABORATES WITH THE NATIONAL LIBRARY MORE DIGITAL OWNED AND RUN BY THE SCHOOLS EDUCATIONAL PURPOSE NEW MAIN LIBRARY IN BJØRVIKA 2018 DIVERSITY HISTORY EDUCATION GUIDANCE BRANCH IN ”FOLKEBIBLIOTEKET” FREESPACE INTERLIBRARY LIBRARY 2.0 DIGITAL & INTERACTIVE SERVICES USERS AS PARTICIPANTS IN ORGANIZING THEIR OWN RESOUCES LESS HIERARKI AND CONTROL AND MORE NETWORK, PROJECT AND USER SOURCES: BBC.CO.UK, CITYLAB.COM, TRAVEL.CNN.COM, MENTALFLOSS. COM, FASTCOEXIST.COM, INFOTODAY.COM, ONLINE.WSJ.COM INNOVATIVE LIBRARIES PUBLIC SERVICE TICKET- PURCHASING OUTLET POP-UP LIBRARY IN THE CITY PUBLIC PARK BOOK- MOBILES HOST WEDDINGS INFO. FOR STRANGERS BUSINESS START UP SPACE GIFT SHOP BIRMINGHAM (UK) WEST AYTON (UK) KANSAS STATE (USA) KENYA, TANZANIA, UGANDA THETFORD (UK) OVERLAND PARK (USA) SAN DIEGO (USA) NEPAL WORCESTER (UK) CHATTA- NOOGA (USA) SEATTLE (USA) VERIA (GRE) CHESHIRE (UK) BOSTON (USA) WASHINGTON (USA) AMSTERDAM (NED) DELFT (NED) ROTTERDAM (USA) DOMINICAN REPUBLIC NORTH CAROLINA YOGA CLASS HEALTH WALKS LAUGHTER WORKSHOP HEALTH HEALTH INFO. INFO. ABOUT CROPS ADULT LITERACY CLASS INFO. ABOUT PESTS EDUCATION DINNER IN THE LIBRARY RESTAURANT EROTIC BOOK READING WRITABLE SURFACES KNITTING GROUP RADIO STATION BABY YOGA BAR BREAST- FEEDING GROUP CRAFT GROUP SOCIAL LASER CUTTER 3D PRINTER FREE DOWNLOAD OF BOOKS TECH. PETTING ZOO HIGH-TECH. BOOK- BINDING MACHINE PIANOS ART EXHIBIT. OBJECT STORY- TELLING SELF- GUIDED TOURS BOOK SIGNINGS THEATRE CULTURE LIVE FEED FROM HAIR DRESSERS HOG BUTCHERING SEMINAR PARTNER- SHIP WITH A MUSIC STORE WEIRD STUFF

5. Systems oriented design 2014 5 FIRST MAPPING Pre- workshop Before having the first workshop with the library we each made our own minimaps of different areas to gain insight into the concept of libraries. We mapped out user journey, hierarchy, different services in modern libraries, community and history. Libraries themself have unique role as an institution that has survived in all different kinds of societies for hundreds of years. However a change in need and modern society has put their role and content up for questioning. Its still important to remember that the library on its own has evolved in meeting peoples new needs, however they no longer exclusivity in knowledge preservation. An important aspect of this project is the size of it. Furuset library is not located in a big city and its not considered a main library, but is one of the branches of the main library. community based and smaller in size.

6. Henriette Sagvolden Marki

7. Systems oriented design 2014 7 FIRST WORKSHOP Initial mapping Toghether with Mari and Kristin from Deichmanske library we started our process with a workshop. The project as first presented was very open in area. They already have a detailed plan for rebuilding the library space, but they were looking for a way to connect to users, create relevance and communicate an identity. We started with an exploratory mapping of the library. This contained the basis of physicality, values and offerings of a library, the connected space and services to the community outside, and hierarchy of actors. Our main findings is the library space in change, from being a place that preserves books to social platform. We made timeline maps of the user journey to identify relevant problem and opportunity areas in content and communication. Requirements for for example use,intent, recognizion or ratification needs attention and the map gave an overview over the affecting elements to the journey. We created in the end an icebergmodel to concretize patterns of behavior and structures for change, and a concept breakdown as a basis for continuing the project. The overall vision we landed on was: Making the library become more than a library. And the directions were: Connecting service units in Furuset, Rethink the definition of the library, Visual communication, inside/outside relation, active content and creating selforganizing platform.

9. Systems oriented design 2014 9 FIRST DESIGN Users as participants The first design concept we presented was based on the material from the workshop and initial research. One of the biggest challenges between the library and the user is access. A change in needs from the user, demands a library with more flexibility. The library has also changed in its vision to become more of a social platform were people come to meet and create their own grounds for learning and experiencing. The concept presented is a transformation of the library card to a more visible ID card. Colorcoded between librarian and user, giving the user more ownership in the platform. The ID card can create a more seamless use of touchpoints through the library experience, from accessing, loaning, and usage of space, content and services. Both physical and digital. The ID identification will connect on a longterm level by being an intermediate in accessing all changing and new services. It can create synergy effects in simplifying organizational logistics in service offerings, and trust and liability in connecting stakeholders. The concept can also expand to different user groups. An example will be children on their first encounter with the library and learning to read. parameters and access for the card can be different for the groups, following their needs and contact points.

11. Systems oriented design 2014 11 FIRST VISIT Field work Our first visit to Furuset library gave us insight in to the community based demographics of the library space. The library itself is located on the first floor of a building housing both health and social services, signage and information of content is low. The building is located centrally, just next to the subway and the shopping mall and attracts a wide representation of the population. We got a tour of the suburb of furuset, and could relate the connecting insitutions, youth club, and elderly senter both geographicly and demographical. An important fact about Furuset is that more than half of the inhabitants are immigrants, and between 70% and 90% of pupils in the schools are in language minority. This has an direct effect on the culture of the library and the usage, making it one of the most used “folkebibliotek” in Norway. The library creates a middleground between users private and public ecosystems. We also got a chance to observe the internal disposition of the library and the plans for rebuilding and opening up the second floor to expand the offering of the library. The disposition is traditional and and the shelves are the only thing that divides the sections of the library. The sections divides the content and space according to target groups of children, youth, and adults, as well as subcatergories of content genres.

13. Systems oriented design 2014 13

14. Henriette Sagvolden Marki Geographic Overview Calendar Research mini-mapping Map of the Library Reference Pictures Notes on Library Plan Notes on Surroundings Mapping Potential areas after visit Material from worckshops PREVIOUS RESEARCH Related to the structure Related to the people Related to building / Activities Related to Space REASERCH RELATED TO SURROUNDINGS REASERCH RELATED TO SPACE IN FURUSET LIBRARY GROUP PROCESS. DIRECTIONS

15. Systems oriented design 2014 15 RICH DESIGN SPACE Visualising research In our research and mapping of relations between elements and actors we created a richness in our design space to compliment the material. This made it easier for us to access and relate all information through lower barriers. Visualizing our work has been a big part of the project as there were no frames for final result and the possibilities and opportunities were many, all with relations to each other and different value for different people. What makes the Library so unique is that its a free and neutral platform for everyone. Off course the different users follow certain demographics but the intent of the library is to meet a variety of individuals with a common ground. Having this privilege of not demanding and requiring from a user is another strength that needs to be preserved and evolved. The lack of a defined task from Furuset library also opened our opportunities for scale in terms of connectedness to the physical library at Furuset. Meaning the project result could drive away from the direct approach and focus for example on human desires for knowledge, or creation of new social services, with a ripple effect towards library services and the free platform.

16. Henriette Sagvolden Marki Space Utilize the library as a platform for different services Space Connect services based on local needs Space Redefine the physical boundaries of the library 2 1 Space Organize the internal disposition according to use Space. Utilize the library as a platform for different services Space. Connect services based on local needs Space. Organize the internal disposition according to use Space. Redefine the physical bounderies of the library COMMUNICATION SPACEMANAGING STRUCTURE

17. Systems oriented design 2014 17 DIRECTIONS Areas of opportunity Synthesizing the research resulted in categorizing and evaluating opportunities. The project opens up for many different areas of improvement and we stated three main categories with subareas, 11 in total. Communication involves the communicated library between user and platform. Its about visual profile and identification. The visual and direct information of the physical space, usage and services and communicating the library outside the boundaries of the library walls as well as improving the practicalities of a complex logistics. Managing structure points to redefining the role of the personnel, their working vision and task. The structure also involves creating new values of the library. New values in content and services offered. A way of improving a managing structure is opening the management and making the user active in evolving the library platform. The space creates opportunities in merging community services and being a neutral platform for the inhabitants. There’s defined improvements for organizing internal disposition, as well as expanding the physical boundaries of the library.

18. Henriette Sagvolden Marki GEOGRAPHICALLY STRUCTURED Scales of the project People involved Burocratic structure People’s needs

19. Systems oriented design 2014 19 SCALE MAP Relations The result of all our initial work resulted in a spatial gigamap showing possible implementation areas. It also gave us frames for the scale of the project. The intent of the map was to test implementation of different directions to establish effect and systemic impact. From internal disposition to community and the nation, to hierarchy in bureaucracy, the map gives a landscape to connect ideas and people. We added people through demographic variation and characteristics. Working with see-through paper we added the different directions and linked stakeholders to implementation areas and level to see the possible effects and systemic impact. It was hard to establish the value of impact as the different directions had very many and very different spaces and people affected. This again confirmed the complexity of the platform and users individual needs.

21. Systems oriented design 2014 21 COMMON VISION Knowledge and experience FREE ACCESS TO INFORMATION PROVIDE GROUND FOR EXPERIENCE After the exploratory research period and determining the many directions of possible implementation we all had different views on our visions of the project. We continued to work together, but decided different paths of perspective. I choose to work with experience and human perception and motivation. I found it interesting to research what triggers to use a service or physical space to fulfil needs. If the library platform is up to date on offering sufficient content, Is the problem in how the content is communicated and offered? Is it possible to make the experience relevant and persuasive? The result of our research had also shown a complex project of possibilities and low threshold improvement opportunities, however the long term effect on these might not be complete. Creating experience and relating to common psychological grounds for physical content eliminates, or at least revalues individual preferences and needs.

23. Systems oriented design 2014 23 TIME Connecting to private Working as a group, we found a common ground of TIME. I was looking to connect the personal and private perception to the library space, and found it useful to see what effected our perception in daily life. How do we choose to spend our time and where is it possible to implement the library in our daily routines. The experience of the library could start outside the library, so in which areas is it likely to affect our perception? We found and mapped out the statistics and categorized time consumption of people, where we do what we do and through what media or what tools we use. One of the findings told us about the difference between digital and physical. Most of what we have to do we do the easiest way, Paying bills, gaining information or communicate with others, internet has grown to be a big portion of time consumption. However there is still a big part of our time we spend in connection to physical elements. One of the strongest is cultural and sport activities- the common here is the active gesture of learning and gaining experience. This gesture is affecting our senses directly and creates more validity in our memory. The result of this mapping for me was to add to the strength of physicality through senses in order to affect perception and intellect.

24. Henriette Sagvolden Marki WHAT DO YOU DO IF... go to contact do (physically) do (digitally)

25. Systems oriented design 2014 25 “WHAT IF” GAME Research prototype In order to concretize our research we decided to prototype time to get an understanding of how people choose to spend their time and the intent of their actions. The What if game gives participants scenarios such as “What do you do if you cant sleep?” And they were suppose to choose from a selection of actions, to contact, to go to, or to do, digitally or physically. The cards cover all actions like “playing a game” or “follow the crowd” and cards with people from professionals to family. The participants were not told about the project theme to stop from affecting their decision. We filmed the participants and their discussions around the scenarios and found patterns in their answer. - Searching for information online had a high number. As well as contacting or communicating with people. This was another strength in physicality. The social communication and validity of information communicated between people. Another important discovery was the lack of the library in peoples imagination and awareness. Only one person said she would choose the library when they wanted to gain information around a subject (only when she didn’t have internet). However more people would use the library when they needed to print something.

26. Henriette Sagvolden Marki ...thebusiscoming in30minutes? ...bussenikkekommer førom30minutter? ...youcan’tsleep? ...duikkefårsove? ...youwanttogetto knownewpeople? ...duønskeråmøte nyemennesker? ...youaretravelling forthreehours? ...youhavetofind anunknownplace? ...duskalfinneetsted duikkevethvorer? ...youonlygetcold waterinyourhome? ...youstrugglewith yourhomework? ...dutrengerhjelp medleksene? ...youneedtoprint something? ...itstartstorainand youareoutside? ...detstarteråregne ogduerutendørs? Internetdisappears. Youdon’thaveyourphone/ tabletwithyou. Duharikkemeddeg mobilellernettbrett. ...youforgotthe computer’spassword? ...youwanttomakea newdishfordinner? ...duønskerålage noenytttilmiddag?

27. Systems oriented design 2014 27 QUESTION FORM: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å 1 1 4 2 3 11 5 9 2 9 5 11 3 2 4 1 3 1 4 2 3 11 5 9 4 8 6 7 10 5 10 6 7 8 6 8 7 6 10 7 10 6 7 8 8 8 7 6 10 9 5 9 11 3 2 4 1 10 1 2 3 11 9 5 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Æ Ø Å ... you can’t sleep? ... you want to make a new dish for dinner? ... you need to print something? ... you want to get to know new people? ... you only get could water in your home? ... you struggle with your homework? ... the bus is coming in 30 minutes? ... you have to find an unknown place? ... you forgot the computer’s pass- word? ... you are travel- ling for three hours?

29. Systems oriented design 2014 29 LIBRARY CO- IDEATION Research workshop We took the information we got and the game back to furuset and had a workshop with the librarians to create opportunities for the library to connect to people. This was a way of making the librarians see where people could use library services and through what channels and elements in their life they could meet them. I created cards to represent tools and channels, ( see next page) and together we went through the scenarios. We were able to generate many minor ideas for content and offerings and other low threshold interventions in a library routine. This was also a good tool to see what physical services, events, actions and social interventions are already in use, and if its possible to build on these concepts to strengthen them. The most important thing was however to open up the relations for the librarians to see the opportunities and for us to ideate ideas and get direct feedback on concepts and their validity of implementation. The workshop produced a lot of tweeks and ideas however it lacked concepts with longterm effects that could impact bigger systemically.

30. Henriette Sagvolden Marki PERSONAL BELONGINGS COMMUNITY SERVICES INTERACTION PUBLIC SPACE IN PEOPLES HOME SOCIAL INCENTIVES STAFF TRANSPORTATION WALLET, JACKET, KEYS, MOBILE- PHONE, CAR, SHOES, DESK, COMPUTER +++ ELDERLY SENTER, YOUTH SENTER, SHOPPING MALL, SPORT ARENA, MOSQUE +++ TOUCH SCREEN, CALLING, PRESSING BUTTONS, RESPOND, SOCIAL +++ PARK, MOUNTAIN, PLAYGROUND, STREETS, HIGHWAY, TRAINSTATION +++ TV, COOKING, COMPUTER, BOOKSHELF, SOFA, BATHTUB, CLOTHES, FAMILY, RADIO ++ CAFE, FRIENDS, SOCIAL MEDIA, PARTY, DANCING, HOBBY, CON- CERT, COMMON POLITICAL VIEWS ++ GIFTS, MONEY, EDUCATION, SOCIAL LIFE, EXPERIENCE, KNOWLEDGE, HELP, PSYCOLOGI- CAL, WORK +++ EDUCATION, LOGISTIC, INFOR- MATION, WORKPLACE, UNIFORM +++ BUS, SUBWAY, TRAIN, CAR, AIRPLANE, ROADS, BICYCLE, WALKING +++

31. Systems oriented design 2014 31 DIGITAL GRAPHIC PUBLIC INSTITUTION SELF SERVICE WORD OF MOUTH INSIDE THE LIBRARY EVENT WEBSITE, FACEBOOK, NATIONAL LIBRARY COLLECTION, ORGA- NIZE, INFORMATION, GOOGLE, COMMERCIAL +++ SIGN, DIRECTIONS, AWARENESS, FUNCTIONALITY, LOGISTICS, IDENTITY +++ NAV, HEALTH, IMMIGRATION, POLICE, SCHOOLS, KUNDERGAR- TEN, POLITICAL +++ ENTRANCE, PAY, WORK, HELPING, BUILDING, LOANING, SELF HELP +++ EXHIBITION, POSTER, TREND, HIP, STYLE, CELEBRITY, EVENT, MARKETING, SHELVES, BOOKS, NEWSPAPER, FURNITURE, INFORMATION, EVENTS, SERVICES, ACTIVITY +++ COLLABORATORS SPONSORS, VOLUNTEERS, POLITICIANS, CULTURE INSTITUTIONS, BUSINESSES +++ PUBLIC/PRIVATE, FESTIVAL, CONCERT, THEATER, VISITS, FOUNDRAISERS, TRIPS, CELEB- RITY, SOCIAL, NICHE +++

32. Henriette Sagvolden Marki Library/platform Peoples everyday life and influences The difference and distance between the ecosystems Perception and subjective experience Active change Adding value to intellect Enlarge effect of experience using more senses Return on investment Maslow Connection between human experience and physical space and object. Self actualisation and experience purpose Esteem need Love ang belonging Security need Physiological need Different people Different need Different perspective and associations

33. Systems oriented design 2014 33 PROTOTYPE Connecting platforms As the symposium came we were suppose to present and prototype our ideas. We all split again and presented our individual ideas from the common research and prototype material. I continued with the experience based thought of meeting users perception and interaction with the library space. The library should draw connections to peoples positive perception of things they encounter in their everyday life. I came to a list of requirements for affecting these areas in content, internal disposition or services of the library. The ideas should; -Add value to the self actualizing intellect of the user, basing content on wants of the user rather than needs. If basic needs are met in an easier way, the library can be a place for enhancing cultural, creative and experienced intellect. -Enlarge effect of experiences by encourage use of more senses. Implement more sensory experiences in the physical space and elements to enhance experience. - Be relevant, change and create to keep motivation and connection to a changing human and society. The prototype I made was more a representation of tweaking in peoples perception and interest rather than it gave me valuable data. I printed small representations of text from books to place randomly at the symposium.

35. Systems oriented design 2014 35 “Holmes tells Watson everything -something that occurs with great regularity throughout the Holmes canon (and you thought it was just a clever expository device!). As he tells the doctor before he delves into the pertinent observations, ‘nothing clears up a case so much as stating to another person.’ It’s the exact same principle we’ve seen in operation before: stating mindfulness. It forces you to consider each premise on its logical merits and allows you to slow down your thinking so that you do not blunder. It ensures that you do not let something that is of real significance go by simply because it didn’t catch your attention enough or fit with the causal story that you have (subconsciously, no doubt) already created in your head. It allows you to confirm that you’ve actually understood, not just thought you understood.” MASTERMIND: HOW TO THINK LIKE SHERLOCK HOLMES MARIA KONNIKOVA PLASS: HF. 435. 23S #biblove Attention Relevance Ratification ATTRACT WORD OF MOUTH MARKETING COLLABORATORS EXISTING NEEDS POWER OF PERSUATION TRIGGER TO CHANGE BEHAVIOR CONNECT SYSTEMS EXPERIENCE SELF FULLFILMENT PRIVILEGE EXCLUSIVITY SELF INVOLVEMENT DRIVING BEHAVIOR RETURN ON INVESTMENT ACCESSABILITY DESIRE TO STAY FULL ACCESS AUTHORITY INCENTIVE FAMILIARITY CULTIVATE INTELLECT PERCEPTION

37. Systems oriented design 2014 37 RE-DEFINE AREA Effect of implementation After prototyping with the intent of getting the users attention to create motivation I reframed the area of focus based on the systemic impact over time. From implementing in everyday life to changing the present perception of space and services and barriers for use. I started to work directly with the library platform and mapped out the key elements to understand their relations. Learning from the research, awareness of the library is present, but the content people think they get from the library they can get easier through other channels. This makes books irrelevant, at least when working towards needs. The strongest asset of the library when eliminating books is the physical space. The library has a uniqueness in not demanding of the user. As a town square, the library is a free and neutral space open to connect people of different demographics. The experience and perception of the space is essential to attract people and create wants for preferred location for executing already fulfilled needs. The perception also starts outside the library, this is where our research on time spending will be valuable.

39. Systems oriented design 2014 39 FROM BOOKS TO PEOPLE Changing the working perspective “The library exist to improve the wellbeing of society as a whole.” R. Stanley The first step in changing the experience of the library is changing the actual working perspective- from books to people. The focus point for the library has been to provide and preserve content, in books and later digital services. In order to connect to the user they have to provide intent for experience. Bigger libraries has for years been evolving, their focus has been the same social and performative platforms. However they all have made big investments in the physical experience. Through architecture they have rebuild with the focus of experience. The smaller libraries however don’t have this option. They are the ones in small communities, often in the same building as other services, and with a budget of 20 000 NOK a year. This is the type of library Furuset is. These libraries work on a more direct connection to its users, through a smaller scale they have a higher connection to the private arena. Through observation inside Furuset library I could see this in different occasions. The librarians help the users with all kinds of challenges, as taxes or map directions, or they collect used plastic bags to give to their users for free rather than forcing them to buy one.

40. Henriette Sagvolden Marki VISION TOOL LIBRARIAN SPACE USER COMMUNITY NATIONAL COMMUNICATE COMMUNICATE COMMUNICATE OUTSIDE USE CONTENT

41. Systems oriented design 2014 41 The job of facilitating the platform goes to the Librarian. The already very skilled librarian is the key actor for executing the new vision and designing their own role in evolving and changing for the future. I stated the two key elements the librarian is to work with as space and user and with that the elements requirements to each other, the barriers and opportunities for relation and communication. When it comes to communication with and towards user you can also differentiate the different implementation area levels, from inside the library, directly, to national awareness in public space. The vision tool aims to give the librarian measurable and stated insight for improving, testing and creating ideas for full effect. When putting these elements in relation an important factor is also to establish their relevance in time to make foundation for long term change. VISION TOOL Librarian as key

42. Henriette Sagvolden Marki SPACE PLATFORM LIBRARIAN CONDUCTOR USER PARTICIPANT CHANNELS OF RELEVANCE COMMUNICATION SKILLS TIMECONSUMPTION COMMUNICATEDCONTENT PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY Sig Intell Mem Perce Psycologic or requirem physical int Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public S CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Information Intuitive use eamless use Organic system Communication service Human centered service 15 Calendar tribute content and ormation outside. Access to o VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform LIBRARY Cultural content nsory elements Niche preserver ntermediary for collaborators, services and events

43. Systems oriented design 2014 43 Not only do we need to establish a new role for the librarian, as conductor, but the user needs to be seen as a participant and the space as a hybrid platform. Starting with these determined perspectives the model highlights the foundational relations between the communicating key elements. It communicates the levelled areas for implementation and states the physical platform as an intermediate between private and public. Time adds relevance to the future platform. Zooming out from the foundational elements gives a more detailed visualization of direct channels, content or experiences. (See next page illustration.) Rather than giving one direct solution to solve or improve an area the model creates opportunities across levels and scale. The visual model aims to be implemented as a source for educational/profession purposes, a testing tool, or directly in field for facilitating and creating. (This actual model is specific for Furuset, as the community insight is implemented on the lowest part of the map.) CHANGING ROLE Affecting relations

44. Henriette Sagvolden Marki T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Direct target Market identity VISIBLE IN PUBLIC PLA Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness

45. Systems oriented design 2014 45 aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. USERPERCIEVES CHANGINGUSER TIMECONSUMPTION CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Public WorkSchool Access to ownership ATFORMS HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform.

46. Henriette Sagvolden Marki aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness 25 Juli 27 Juli 29 Juli 31 Juli FURUSET GRORUD NYDALEN BØLER Deichmanske Bibliotek Outdoor movienights: RAIDERS OF THE LOST ARK 30 th. ANNIVERSITY PRESENTATION DIGITALLY REMASTERED- Directed by : JB. Winston Deichmanske Bibliotek LYSFEST 20 14 BIBLIOTEK KALENDER aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness aver age 6 7-74y o 4 5-66yo 25 -44yo 16- 24 yo This map contains key elements, their relations and roles as content in the new working vision for librarians. It Identifies the librarian as key- conductor to facilitate, evolve and communicate the social and performative platform towards and together with the participating user. T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content HENRIËTTE SAGVOLDEN MARKI “THINK OUTSIDE THE BOOKS” - CHANGING THE WORKING VISION OF THE LIBRARY SYSTEMS ORIENTED DESIGN 2014 Changing the working service vision of the library platform. Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness Deichmanske Bibliotek FURUSET Mari Deichmanske Bibliotek Mari Gudim Torp ANSATT Lånenummer: 2300 540 Deichmanske Bibliotek Anne Hansen BRUKER Lånenummer: 2300 540 Anne Deichmanske Bibliotek FURUSET

47. Systems oriented design 2014 47 HYBRID VISION “Could be”- situations The model is hybrid in use. Either its for insight, testing ideas, creating events, organising information, or improving existing elements, the model provides the area of requirements and opportunities. By implementing as many as possible requirements in to the change/event the librarian secures a larger synergy effect organisational. The model it self has low threshold in implementation, it serves to give the librarians control over economical, cultural or technical aspects of further interventions. The examplified scenarios presented are; The improvement of the library card- giving access, ownership and seamless use of library services. Creation of performative events created from relevance in time, human wants and need for communicated information. Systemic digital logistic made to give librarians controlled structure of collaborating and requiring services.

48. Henriette Sagvolden Marki Anne DeichmanskeBibliotek FURUSET aver age 6 7-74 yo 4 5-66yo 25 -44yo 16- 24 yo T CHANNELS OF RELEVANCE COMMUNICATION SKILLS 52% Doctor Security CleanerLibrarian Nurse Elderly Drug dealer Teenager Pregnant Teacher VolunteerAdult man Immigrants Adult woman TrainerSports teamPoliceParentOffice worker USERPERCIEVES CHANGINGUSER TIMECONSUMPTION COMMUNICATEDCONTENT DYNAMICINTERIOR PROVIDE TOOLS COMMUNICATE Performativespace Facilitate Communicate E xperience Adaption & Perseption Accessability Usability ownership ofspace PRIVATE RELEVANCE IN TIME PUBLIC SOCIAL COMMUNITY PUBLIC Provide relevance Active Awareness & recognition Be visible USERPHYSICAL SPACE PLATFORM LIBRARIAN PARTICIPANT CONDUCTOR Intermediate OFFEREDCONTENT EXPERIENCEDSPACE STRUCTUREDLOGISTICS ACTIVE SERVICE PROMISE VISIBLE IDENTITY CREATE WANTS FOR EXECUTING NEEDS COMMUNITY RELEVANCE Sight Smell Taste Touch Hearing Intellect Memory Perception Psycological barriers or requirements for physical interaction Platforms documenting change Tecnology MediaNews NetworkCulture Internett Social network Public WorkSchool CREATE WANTS i i Time relevant knowledge Informational knowledge Technical content Social events Performative content intellectual content Opportunities in change Information Intuitive use Hybrid space Individual needs in working behavior Seamless use Organic system Communication service Human centered service 15 Calendar Interior usabilty Functionality Availability Opportunity Distribute content and information outside. Access to ownership Direct target Market identity VISIBLE IN PUBLIC PLATFORMS Social groups Representative for the open and free platform Community based key actors, social, educational, commercial or institutional. Area based physical space, park, sport arenas and nature. LIBRARY Cultural content Social meeting place Sensory elements Niche preserver Intermediary for collaborators, services and events Remind and inform Channels of awareness 1 2 3 4 5 6 7 8 9 10 U��n� ! Working vision as an in field tool Improving elements

49. Systems oriented design 2014 49 25 Juli 27 Juli 29 Juli 31 Juli FURUSET GRORUD NYDALEN BØLER Deichmanske Bibliotek Outdoor movienights: RAIDERS OF THE LOST ARK 30 th. ANNIVERSITY PRESENTATION DIGITALLY REMASTERED- Directed by : JB. Winston Deichmanske Bibliotek LYSFEST 20 14 BIBLIOTEK KALENDER WHAT: WHO: TYPE: TOOLS: CHANNEL: Make new event: PRINT Deichmanske Bibliotek Logistic organizational Creating and communicating

50. Henriette Sagvolden Marki KILDER: 1. M Mäkinen, R Stanley -Helsinki re- thinks a 150-year-old service concept- http://www.service-design-network. org/products-page/article/tp05- 2p55/#sthash.RdGuBInd.dpuf 2. Mari Gudim Torp 3. Bilde- Deichmanske Bjørvika Blogg.deichmann.no In collaboration with: Caterina Forno Rios Edvin Claesson Alexander Kondrup

Conceptual Library project S.O.D. sod2014

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