SQUAWKBOX - automated marketing & promotions for the hospitality industry. It delivers you more customers and more profits, more often.

1. Welcome to Squawkbox
What is SQUAWKBOX?
A simple hospitality specific application
that allows you to create promotions,
(upload your own or use any of the 300
we have loaded in for you) and then
publish them via any combination of,
• Email
• SMS
• Facebook (multiple pages)
• Twitter
• Your website
• In-venue WI-FI screens*
* Coming in September 2012

2. Welcome to Squawkbox
Create – Simple click to edit Send – Just tick boxes
Report – How did it go? We send
you detailed reports.

3. What else can it do?
• Automatic birthday offers – drive function revenue
• Separate milestone b’day offers – More 21st’s, 30th’s etc
• Add a photo gallery to your website – grows your database.
• Add a ‘voucher’ tab to facebook – also grows your database
• Run competitions on website/facebook – engage patrons
• Integrate with POS / loyalty programs – Improve ROI
• Clean up your database – remove dead emails & mobiles
• Save you time – Schedule promotions in advance

4. More bums on seats
Venue: The Bell Inn
Gross sales: £19440 (Last 6 months)
Year 1 ROI: 2645%
Venue type: Village Pub
Database size: 1365 (within 13 months)
Promotions:
 Sign up incentive - £840 per month
 Automatic Birthday offers - £2400 per month
 Ad hoc offers/event reminders
We are thrilled with what Impact Data have helped us achieve and are
hoping for even better results with the new SQUAWKBOX system. Thank
you!
Alison Heath
The Bell Inn, Haughton
Strictly Private and Confidential © Impact Data Pty. L

5. More bums on seats
Venue: The Greyhound Inn
Gross sales: £9720 (Last 10 months)
Year 1 ROI: 1547%
Venue type: Bar and Restaurant
Database size: 1282 (within 10 months)
Promotions:
 Sign up incentive - £9000 (Last 10 months)
 Automatic Birthday Offers - £360 (Last 2
months)
 Automatic Anniversary Offers
“SQUAWKBOX is a really powerful tool that enables us to drive sales, anytime we like.
We recently won 3 awards at the Chester Food and Drink Festival, a result that was
assisted by asking our customers to vote for us by sending them a quick email – a
great result”
Thomas Hughes
Greyhound Inn
Strictly Private and Confidential © Impact Data Pty. L

6. Our methodology
1. Continually grow your database & social media – We help you do this.
2. Automate anything you can – Birthday, anniversary, welcome promotions
3. DON’T ADVERTISE, entertain and inform – get consumers attention first
4. We are available to you 7 days a week to help you succeed
Entertaining email content
CLICK HERE to watch
the world’s
best example of
promoting through
Entertainment?
Putting things like quiz’s, recipes, tips, jokes,
funny youtube clips & wine / beer tasting notes
into your communications ensures they get read!

7. How much does it cost?
£59 + VAT per month with no lock in contracts.
SMS is charged at 3.9p + VAT per unit sent.
Optional Quick start package – fast optimal setup. £595 + VAT
Branded Facebook & Twitter account setup
Social Media connection to SQUAWKBOX
Facebook customer sign-up & voucher page
In venue QR code driven sign-up poster artwork
Automated Welcome, Birthday & Anniversary messages
Digital marketing plan to get you more customers, more
often
Existing database uploaded into your account
All done for you in just 6 days
*Discounts available for multiples and groups - give us a call

8. Quick Start Package
The SQUAWKBOX Quick
Start Package is designed
to get you set-up fast -
because we’ll do all the
work for you.
We’ll also custom make
all the tools you’ll need to
quickly capture your
customer details and
dramatically grow your
database.
You also get all the tools
to then profitably
promote your business
back to your customers
so they visit your venue
more often.