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EOL and Biotrackers HCIL Symposium Talk 5.26.2011


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Presentation given at the HCIL symposium on May 26, 2011.

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EOL and Biotrackers HCIL Symposium Talk 5.26.2011

  1. 1. Encyclopedia of Life<br />Motivating Public Enthusiasts and Expert Scientists to Document the World’s Species <br />Cynthia Parr, Dana Rotman, Jenny Preece, Derek Hansen, KezeeProcita, Jen Hammock<br />
  2. 2. Version 2<br />Coming in Fall 2011!<br />Encyclopedia of Life<br /><br />Imagine an electronic page for each<br />species of organism on Earth.<br />
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  6. 6. We need citizen science<br />Photo: Mary Keim<br />NA Butterfly Association<br />Fourth of July Count<br />Photo: Cornell Univ.<br />Audubon Christmas Bird Count<br />
  7. 7. EOL is a content curation community<br />Scientific Databases<br />Scientific Journals<br />Curating<br />Aggregate<br />Commenting<br />Tagging<br /><br />
  8. 8. Content curation communities <br />face challenges <br />Information integration<br />Social integration<br /> photo by SimonWhitaker<br />
  9. 9. "Scientists often have an aversion to what nonscientists say about science” (Salk, 1986)<br />Scientists(n=280) and volunteers(n=12) told us<br />Collaboration is based on:<br />Shared vocabulary, practices, and meanings<br />Mutual recognition of knowledge, competency, and prestige<br />Motivation to collaborate <br />Rotman, Procita, Hansen, Parr, Preece, forthcoming<br />
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  11. 11. Why scientists want to curate EOL<br />Institutional obligations<br />Citable online work<br />Accurate info on internet<br />Advertise my expertise<br />Highlight my research<br />Meet needs of my project <br />Supervising someone else<br />n=161<br />Most important<br />Least important<br />
  12. 12. Biotracker: research questions<br /> <br />What are the most effective strategies for <br />motivating enthusiasts and experts to voluntarily<br />contribute and collaborate?<br />How can a socially intelligent system be used to<br />direct human effort and expertise to the most <br />valuable collection and classification tasks?<br />
  13. 13. Participation in social activities stems from personal and collective reasons<br />Egoism<br />Collectivism<br />Principalism<br />Altruism<br />Batson, Ahmad, Tsang, 2002<br />
  14. 14. What motivates scientists and volunteers?<br />N = 74<br />
  15. 15. Motivational model for volunteer <br />involvement<br />
  16. 16. Content curation communities are an emerging phenomenon<br />With both information and social integration challenges<br />A more sophisticated model of volunteerism highlights key places and ways to KEEP volunteers coming back<br />Future research will involve interventions and games to test possible solutions (see<br />Become part of the EOL community at!<br />Take home messages<br />Biotracker and EOL funding from: National Science Foundation, John D. and Catherine T. MacArthur Foundation, Alfred P. Sloan Foundation<br />