Wenger partnership proposal

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Partnership proposal for Wenger

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Wenger partnership proposal

  1. 1. Partnership proposal
  2. 2.  International, award-wining non-profit conservation organisation Opinion leader and one of the strongest brands in adventure-basedvoluntourism (= enabling ordinary people to participate in wildlifeconservation projects) Experienced in working with corporations and leveraging relationships Wildlife conservation projects all over the world Existing & successful relationships with other premium brandcorporate partners (Land Rover, HSBC, Motorola, Swarovski Optik, etc.)in many countries already strong European and German-speaking connections with offices inUK, Germany, France and projects in the Alps
  3. 3. EXPEDITIONS, PROJECTS & TASTER DAYS WORLDWIDE
  4. 4. Excellent working relationshipwith corporate partners andtourism boards in Australia,Europe, Middle East, NorthAmerica and Africa.Press trips, TV shows,competitions, etc. all over theworld, promoting our partnerbrands to a very wide range ofend consumers.TV: global coverage; CEO alsopresents travel & natureprogrammes on Germantelevision  celebrity effectPrint & online media: globalcoverage in news, features,editorials, etc.
  5. 5. Competitions in media worldwide with strong brand exposure
  6. 6. Media value of all these activities over € 2.5 million p.a. over past three years (details on request)
  7. 7. for
  8. 8. Promoting Wenger’s environmental & CSRcredentials by association with one of the world’sleading conservation volunteering organisations
  9. 9. CSR: Wenger staff on expedition or taster days and/or custom-made events (in Europe or on expeditions worldwide)
  10. 10. Places on expeditions for customers, competitions, incentives, etc.
  11. 11. Dedicated “Wenger expeditions” / extending conservation expedition work to Switzerland as required
  12. 12. Press conferences and other activities to leverage relationship to media
  13. 13. Working with Wenger PR & marketing to host journalists andfilm teams on expedition to leverage relationship to the public
  14. 14. Joint events
  15. 15. ShowcasingWenger productsin action underexpeditionconditions and forthe good of theplanet’s wildlife.Exposing captiveaudience ofexpeditionparticipants toWenger productsand promotions.
  16. 16. Dedicated website & links www.biosphere-expeditions.org/wengerText, videos, images & regular engagement on social media sitesOnline competitions
  17. 17. Speakers & opinionleaders for events,testimonials, etc.Dr. Matthias Hammer,biologist, explorer,founder & executivedirector as WengerBrand Ambassador
  18. 18. Provision of movies, images & stories(for Wenger communications, promotions,press, TV, etc.)
  19. 19. Promising young conservationists are helped in theircareers as Biosphere Expeditions / Wenger scholars
  20. 20. Example Land Rover(partner since 2002) Land Rover staff on expedition assist with research, conservation & communitywork, learn about wildlife & sustainability In-country press conferences, joint events, speakers and celebrities for motorshows, etc. Working with Land Rover’s PR companies globally, journalists and film teamsare recruited and provide worldwide coverage Provision of image and film libraries used extensively by Land Rover PR;Biosphere Expeditions also posts resources and project updates on its own andLand Rover’s websites and social media sites Competitions worldwide with strong Land Rover imagery and brand exposure;competitions are promoted through media, dealer network, internet & socialmedia Extensive online and social media campaigns, dedicated sitewww.biosphere-expeditions.org/landrover (also seewww.biosphere-expeditions.org/swarovski) Land Rover funding supports conservation work worldwide Land Rover supplies vehicles worldwide
  21. 21. for
  22. 22.  Base funding in support of Biosphere Expeditions’conservation work worldwide In-kind donation element (Wenger products for BiosphereExpeditions’ work; Wenger products for expeditionparticipants, for example branded drinking bottle) Funding for Wenger staff/customer/incentive places onexpeditions as required Set aside leverage funding for press trips, competitions,events and other activities as decided jointly by BiosphereExpeditions and Wenger Long-term agreement (if required after trial year) assuccessful conservation measures require long-termcommitments
  23. 23. Thank you

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