Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gossip Network report


Published on

Published in: Technology
  • Be the first to comment

Gossip Network report

  1. 1. Report for Studio Workshop II Story Network by Using Gossip MechanismMDes Interaction Design,School of Design, The Hong Kong Polytechnic University Team Purple : XIE Binhuan Larissa Rena QIU Shi Cedric Sam 2012 . 01. - 05 1
  2. 2. 1 Contents 2 2 Background Project Brief 03 04 basic understanding of SNS 05 Why Do People Use SNS 05 Stories are the Substance 05 Using Current SNS 05 Problems with Current SNS 05 Background Interaction in Current SNS 06 3 Opportunity 07 4 Concept Proposal Story Network 08 09 Inspired by Gossip Mechanism 10 1 Project Brief Proposed Interaction 11 2 basic understanding of SNS & Stories System Diagram 16 2.1 Why Do People Use SNS Topic Clustering 17 2.2 Stories are the Substance 5 2.3 Using Current SNS Prototyping 18 2.4 Problems with Current SNS Action Flow 19 3 Interaction in Current SNS Wireframes 21 Interface 22 Interactive Prototype 30 6 Further Considerations User Control 31 32 SWOT Analysis 33 7 Conclusion 342 8 Reflection 35 3
  3. 3. 2-1 Project Brief 2-2 basic understanding of SNS Why Do People Use SNS? We stepped back and questioned why people allow people to bridge the gap of time and use SNS in the first place. The reason is similar space. People can talk to one another anytime to why people use other existing communica- and anywhere, as long as they are connected to tion tools. As a social being, one of human basic the Internet. needs is to engage with others. SNS, however, Stories are the Substance This project was a collaboration with No matter what communication tools are being used, people engage with one another through to politics. The strongest kind is when people share personal stories. That way they can Tencent ISUX (Internet Services User exchange of stories. They talk about anything understand each other better and create a closer that interests both parties, from today’s weather emotional bond. Experience). In the theme of emotion expression, we were asked to propose a novel way to help people better ex- press their emotions and connect with Using Current SNS others through the use of Social Net- On current SNS, people’s connections are Current SNS already provide a platform for shar- mainly defined by relationships. People relate to ing. On top of it, people can even share more working Services (SNS). others by declaring oneself as a friend (e.g. Fa- content with more people, more often and more cebook, RenRen), follower (e.g. Twitter, Weibo), quickly [The New York Times Insights. 2011. The or part of a customized cluster (e.g. Google+). Psychology of Sharing.]. Nevertheless, the result The relationships serve as the base for people to is an everflowing stream of information. share stories with. X Problems with Current SNS Since a large quantity of stories are spread on in the story, he/she may interact further with the current SNS, each story has a quick turnover. person sharing. For example, he/she would give New stories keep coming and sweeping older comments or initiate a new conversation. ones. In the case that we want to retrieve past stories, there is no practical way to do so. The people sharing are ones who actively want to interact with other people. They wish people While a story is being exposed for a short time, would react to their stories. However, current it doesn’t always reach out to a compatible audi- SNS rely more on the people reading to actual- ence. It heavily depends on who reads the story ize the interaction. in time. When the person reading is interested4 5
  4. 4. 2-3 Interaction in Current SNS 3Current interaction model So, we got an... Opportunity User Which is... Can we make better usePeople are connected through network of people’s relationship on current SNS. of people’s shared stories to help themTheir stories are scattered and have little meaning upon their relationships. connect with one another?On current SNS, People publish all sorts of Therefore, as most of your content may not becontents, contents are sorted by time(e.g. news relevant to your friends during that short amountfeeds and Facebook timeline),so everyone has of time, your content is easily to be forgot aftertheir own flow of contents. But the old contents one day, no matter it will be how useful andsubmerged by a continuously flow of new valuable to your friend one month later, yourcontents, while the possibility of new contents to friend will not know(he/she didn’t notice), yoube read, commented and share is rely on other lose the chance to share your experience whenpeople. it needed. Vice versa.6 7
  5. 5. 4 4-1 Story Network Story Network is a mesh that connects people through their stories. Get Into Society through Publish and Read StoriesConceptProposal Public gossips to connect people with the whole society. Share Wisdom through Ancient Story 1 Story Network 2 Inspired by Gossip Mechanism 3 Proposed Interaction Group gossips to connect people with 4 System Diagram past and future 5 Topic Clustering Relieve Oneself or Others through Story Narrative Private gossips to connect people’s memory and emotion.8 9
  6. 6. 4-2 Inspired by Gossip Mechanism 4-3 Proposed InteractionGossips Proposed Interaction ModelIn developing the concept of Story Network, we Gossip is a casual way to get personal stories In developing the concept of Story Network, we proposed interaction model depicts how Story Network enhances people’s relationships bywere inspired by our early research about gos-sips. Two of the most quoted defitions of gossip about other people who are not present. Since the talk is usually done secretly, people may interconnecting their stories.are: get emotionally distant with the target of gossip 1.Gossip is evaluative talk about a person [Wilson, Tracy V. How Gossip Works. Howstuff- who is not present. [Eder, D. and Enke, J. URL: http://people.howstuffworks. L. (1991) The structure of gossip: Op- com/gossip.htm]. They are not likely to approach User portunities and constraints on collective and interact with target of gossip about the expression among adolescents. American discussed story. Sociological Review, 56, 494-508. ] 2.Gossip is the process of informally com- In a similar manner, Story Network lets people municating value-laden information about get stories about other people. The key dif- members of a social setting [Noon, M. and ference is the stories they get are not random Delbridge, R. (1993) News from behind my stories, but ones that relate to their own story. hand: Gossip in organizations. Organization Unlike typical gossip, having this connecting Studies, 14, 23-36.]. thread may build a closer emotional bond. It suggests people to talk with each other about the common stories, thus creating a richer and deeper interaction.What Story Network DoesWe propose Story Network as a feature to lever- 1. Automatic Suggestionage the interaction on one of Tencent’s SNS, When Alice shares a story, the system will auto-namely Qzone. matically suggest similar stories that had been shared previously by Alice’s friends. It gives herWhen someone shares a story on Qzone, Story a chance to interact with them based on theNetwork will provide similar stories to be sug- mutual context. Alice can send “thanks” or talkgested to him/her. The story suggestion can be to them.applied in two ways: automatic suggestion and We design the whole system as a gossiper.friend’s suggestion. To illustrate better, take Alice 2. Friend’s Suggestionand her friend Kevin as sample Qzone users. When Kevin reads Alice’s story, he may look up Though the system connect stories from user’s friends to user, to make a better connections similar stories that belong to his own friends. between user and his/her relationship network. old post became meaningful again Then, he can suggest Alice to read his friend’s story. He can also recommend Alice to become So that: the user have a more relavant relationship with his/her friends. friends with his friend. That way, Kevin helps enhance understanding and the possibility to communicate. Alice interact with other people and expand her social network. but, this model is based on timeline, what in our mind is story, story can be collected by...10 11
  7. 7. 4-3 Proposed Interaction 4-3 Proposed InteractionTopics: For User: Contents are different in time, but they have a shared topic. Such as my family, my relationship, my education, my travel experience, my working experience, my health, and my life experienceShared Topics: Therefore, from user’s perspective, his/her post is connected with all his/her friends’ post that contains the similar experience is connected by the relationship of shared topic. So user have his/her own topic clouds, his/her friends also have their own topic clouds, my contents connect with my friends’ contents that are under the same topic.12 13
  8. 8. 4-3 Proposed Interaction 4-3 Proposed InteractionUser’s Action - Ask & Thank Friend’s Recommendation Likewise, not only user can initiate interaction, useer’s friends can also initiate interaction by RECOMMEND, for instance, user’s friend A saw my post about travel to Japan, A could recommend his/her friend’s post(not in my friend list)to me, and I could choose to THANK and ADD FRIEND as initiate reaction, so my friends circle can enlarge while strengthen.When user see the contents that the system send to him/her, we identify two actions that usercan initiative to interact with his/her friends.One is ASK, this is a direct action towards Another action is THANK, the same example of travel to Japan, when I read anpeople, for example, I published an informa- relevant article recommended by system thattion that about travel to Japan, then I’ll get the I think is helpful / interesting / touching,I couldsimilar post that from my friends which show THANK this article and the friend who postmy friends has the experience in Japan, so I it, so that my thanks give to both contentscan ASK my experienced friends about travel- and people, and the people and contents I’veling in Japan. thanked will be show up in my topic cloud page, attached with my post under the topic.14 15
  9. 9. 4-4 System Diagram How the system behind Story Network works. 4-5 Topic Clustering As mentioned before, Story Network will only We analyzed content on current SNS that apply work with special posts, which explicitly convey to our definition of special post, and we figured emotion about major life events. We made this out 6 main topics that can be incorporated to consideration because significant emotion can Story Network. bring people together in more meaningful ways. 1.Relationship and Family People are more likely to share and feel each 2.Living other about the experience of studying abroad 3.Health rather than being stuck in an everyday traffic 4.Education jam. Besides, if Story Network includes every 5.Work single post on SNS, it will create another infor- 6.Travel mation overflow.Take A and B as sample Qzone users. When a same person will be grouped accordingly. gestion by friends, the system works similarlyA posts a story, the system will extract and Once the searching and sorting has been in generating the related posts. The differenceanalyze keywords from the post. If the post completed, the system will suggest the top 10 is the trigger comes from A’s friend who readsis considered as a special post, i.e. post that related posts to A. his/her story, say X. When X reads A’s storyconveys emotion about a major life event, the which is considered a special post, X cansystem will search into posts published by A’s A may review the related posts. If A finds a look up posts published by X’s own friendsfriends that contain similar keywords. useful post, for example B’s post, he/she can that relate to A’s story. Later, X may pick one mark the importance by attaching B’s post to of the related posts that he/she thinks will beThe search result will be sorted based on his/her post while sending “thanks” to B. For useful for A, for example Y’s post. Finally, Xthe closer relationships that A has with the further discussions, A can also talk directly will suggest A to read Y’s post or to becomefriends, and also by time. This closeness of with B. friends with Y. The diagram below illustratesrelationship can be measured by the frequency the process of X’s suggestion for A.of public and private interaction that occur The above explanation refers to the automaticbetween two people. To simplify, posts from story suggestion by the system. For story sug- We also analyzed how matching related stories can lead to a conversation among the people in- volved. There are 4 different scenarios, yet these can be intertwined: Shared Feeling Shared Location/Activity When both sides experience similar feeling Finding friends living in the same location or (usually negative), talking to each other going to the same activity may trigger peo- may allow them to feel more comfortable. ple to catch up with each other. Example: Example: pre-wedding blues. traveling to Japan. Shared Interest Need Meets Help Knowing friends who have a similar hobby If one side is having trouble about some- may lead to a meet-up to do the hobby thing, while the other has the capability to together. Example: weekly bicycling. help, they can get together to exchange ideas/skills. Example: learning French.16 17
  10. 10. 5 5-1 Action Flow Action Flow 1 1Prototyping 1 Action Flow 2 2 Wireframes 3 Interface 4 Interactive Prototype 3 418 19
  11. 11. 5-1 Action Flow 5-2 WireframesAction Flow 2 SiteTree & ScreenCapture of Wireframes20 21
  12. 12. 5-3 Interface 5-3 InterfaceScenario 1 - Travel to Japan Similar Post - Travel to Japan User’s Topic System Match Page Article Status Pictures Video ... User’s Post System Match Relevant information extract from friends’ post22 23
  13. 13. 5-3 Interface 5-3 InterfaceSimilar Post - Travel to Japan Topic Page - the contents I’ve Thanked Thank to attach this article to user’s topic, and send thanks to friend. Attached here We think people should come first as people is the subject to receive thanks, then the contents.24 25
  14. 14. 5-3 Interface 5-3 InterfaceScenario 2 - Learn French Similar Post - Learn French User’s Topic System Match Page User’s Post Article System Status Match Pictures Video Relevant ... information extract from friends’ post26 27
  15. 15. 5-3 Interface 5-3 InterfaceScenario 3 - Wedding Preperation Similar Post - Wedding Preperation User’s Topic System Match Page Article Status User’s Post Pictures Video ... System Match Relevant information extract from friends’ post28 29
  16. 16. 5-4 Interactive Prototype 6 Go to to test it online. Travel to Japan Further Learn French Considerations 1 User Control 2 SWOT Analysis Wedding Preperation30 31
  17. 17. 6-1 User Control 6-2 SWOT Analysis Furthermore, we evaluated the value of Story Network in regards of its strengths and weaknesses, as well as opportunities and threats that it may unfold. Since Story Network is a novel concept that hasn’t been used in any existing SNS, people may not be familiar with it. We would like to introduce Story Network in the way that users can have their control over it. Firstly, users can decide to activate or deactivate lished publicly. the Story Network feature on their Qzone profile. 2.Searchability of old posts Activating Story Network allows them to receive Whether posts from a certain period of suggestions of related stories when they share a time could be retrieved by the system special post. and suggested to friends. 3.Linkage of posts to friends’ posts Secondly, users can control how their posts Whether posts could be attached to a could be utilized by Story Network to a certain friend’s post. extent. Users can allow or refuse the use their 4.Availability of posts for friends’ recom- posts in Story Network: mendation 1.Display of special posts Whether posts could be used by a friend Whether the special posts will be pub- to suggest to his/her own friends. 1.Strengths The abundant social data utilized by Social Story Network embraces the meaning of shar- Network could be further cultivated for devel- ing stories. Every special story doesn’t simply oping smart social applications. Many new disappear on the SNS, but it can be pulled back opportunities could arise in the sense of making in time to foster more relevant connection among the SNS a better place for people to interact people around it. Story Network encourages with people who matter to them. Pushing it even people to appreciate sharing and reading stories further, there will be opportunities in using the as a way to create stronger emotional bonds. social data in relevance to commercial benefits. 2.Weaknesses 4.Threats The back system of Story Network needs to Dealing with social data, Social Network may work heavily on data mining and artificial intelli- face privacy issues. People may be concerned gence to perform as a smart suggestion system. in the way the SNS manipulate their personal This would lead to stress on the computational information. They may also think the SNS has infrastructure. Supplementary costs in system become too smart in acknowledging every little design and development should also be calcu- detail of information they share, which possibly lated. freak them out. 3.Opportunities32 33
  18. 18. 7 8Conclusion Reflection People share stories to engage with their personal network. 1 XIE Binhuan Current SNS don’t address the meaning of stories. 2 Larissa Rena 3 QIU Shi Story Network connects people through their stories. Thus, 4 Cedric Sam it gives way for a richer and more meaningful interaction.34 35
  19. 19. 8-1 8-2Reflection of XIE Binhuan Reflection of Larissa Rena This project has its significance on SNS, it makes people’s contents be cared by Working on this project has been a highly valuable experience. The theme of their friends, make people’s old posts become meaningful when needed. So the emotion expression is a complex one and we chose it as a fascinating challenge. content initiate people’s further interaction on the foundation of shared experience. We started by drawing an angle of sharing emotion through gossips. The fact that gossip is a controversial topic made it an interesting project. From our preliminary This is a hard but worthwhile project. Started from an interested topic - gossip, we research, we learned that two thirds of human conversation comprise of gossips. failed after the second presentation, that is two-thirds time has passed, but we pivit Another surprising finding states that only 5% of gossips are actually negative [Fox, in a month successfully, and I didn’t have time and effort to realize that it is so suc- Kate. (2001) Evolution, Alienation and Gossip. Social Issues Research Centre.URL: cessfully till the moment we got the “best team“ from Tencent.]. Therefore, we thought it was logical to build our project on gossips. It was too logical, indeed. Later when we proposed the idea I, as the team leader, am not just challenged by design work, but also by managing of enhancing gossips on SNS to people around us, we found the hard truth. As the project. I can’t remember how many hours I have spend on it, and I don’t care much as everyone, either male or female, likes to gossip, they don’t like to admit it. about that because the good result makes all the hard work become sweetness. In general, they perceive gossip as a negative behaviour. We realized that by taking gossips theoretically, we missed the point of people’s real emotion towards gossip. I’ve benefit a lot through this project and I still need to learn: 1. Management of a project, including conducting meetings and setting sched- Facing what looked like a dead-end in developing our design concept, we were ules and objectives, managing different views and considerations come from thankful that our supervisors encouraged us to make a detour. Even some famous people’s different standpoints, when failed don’t be panic but should find out products/services in the real world were deviated from their initial propositions, the reason and learn from it, try another approach when the first one doesn’t so we should not lose hope. Thus, we tried to take whatever resources we had to work, and this should be done quickly and nicely, be able to tell others and come up with a different angle. Story Network became the new direction, eventually. make others accurately understand your objectives,. Besides the challenge in the concept development, we also struggled with the team 2.Skills in design work, including detailed design thinking in interaction and dynamics. We had to manage differences in personal mindset as well as time and task flow, conducting and editing movie, conveying your design to people cor- place of work. Dealing with such condition led us to understand how real work envi- rectly, using After Effect and Premiere effectively. ronment might be like. Moreover, we were working with Tencent as a real company. Getting various feedback from Tencent staffs helped us recognizing what aspects 3. Believe in yourself. Frustration and failure is nothing when you keep working shall be expected within the company. Those lessons learned would be very useful with the lessons you’ve learned. for our future jobs. There is also something I believe I should be able to do better next time, and I’ll keep it to myself. :) XOXO, gossip girl.36 37
  20. 20. 8-3Reflection of QIU Shi The workshop for Tencent Company provides me a valuable experience for thinking the relationship between product and business strategy. Tencent is a typical Chinese local online company and very famous in China. Almost all the Chinese netizens are quite familiar with the Tencent QQ. In this workshop, I have a deep investigation about Tencent product and company history. Tencent aims to create one stop life platform for Chinese netizens and also has the strategy abroad in recent years. Tencent gains a biggest profit among Thanks for Review Chinese online companies. Business strategies play a great important role in the Tencent development and promote the success of Tencent online product. IM is the core product in Tencent. Based on the IM service, Tencent establishes its own prod- uct system to provide various services for the Chinese netizens. This report created by XIE Binhuan and Larissa Rena The essence of Tencent product is enhancing the relationship between human beings; therefore, how to improve and strengthen user stickiness is the key factor. Emotion is one solution to enhance the user stickiness. Different from the efficiency- Thanks to Tutor: priority online product, some Tencent products tend to provide the immersive experi- Michael Lai ence for the users and encourage users to spend more time on experiences. Tequila CHAN Tencent Company in Shenzhen seems a little smaller than my expectation. But I and Thanks to: have a deep memory of its culture exhibition. In the exhibition, Tencent systemati- Tencent ISUX cally introduces its typical online product and market sharing in China which demon- strates its strength in China even in the world.38 39