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Persona Template

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Persona Template

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Persona Template

  1. 1. © 2014 성균관대학교 일반대학원 휴먼ICT융합학과 교수/InnoUX CEO 최병호 All rights reserved. Persona/Scenario Design Persona 1.0a by Billy Choi <Name> | <Role> Profile overview • (Age: TBD) • (Occupation: TBD) • (Location: TBD) • (Education: TBD) <100- to 200-word overview describing this person.> • (Interests: TBD) • (Influencers: ease to use, speed, new product info) • (Technical use: <tools, ability, access points>) • (Media usage: TBD) Motivations • Life goals: Be happy • Experience goals: Be free from intervention • End goals: Be independent Goals and needs • Goals: Buy a house (<Buy commercial property, Find an apartment, Sell a house, Get a mortgage loan, Get insurance, Find a moving company>) • Needs: Understand process • (Expects: TBD) • (Hates: TBD) Behaviors & activities ;Context of use; Environmental factors; Primary use; Workflow or activity flow; Patterns • (Context: TBD) • (Frequency of real estate activity: TBD) • (Frequency of visits to the site: TBD) • (Channel usage for various needs: Learn about points) • (Use of competitors: TBD) • (ETC) Attitudes ;Level of expertise; Knowledge; Skill level • (Domain knowledge: knowledge about real estate) • (Technology knowledge: TBD) • (Motivators affecting users’ likelihood to buy or sell: TBD) • (Perception of the company/brand: TBD) • (ETC) Frustrations & pain points ;Problems • TBD

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