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Current RealitiesXLER | Marketing & Brand Consultancy
Current Realities        Today’s consumers bombarded and blanketed                         by thousands of messages and op...
Current Realities        Today there are over 90 channels [and growing]                         for communicating and conn...
Growing ChallengeXLER | Marketing & Brand Consultancy
Growing Challenge                                             Brands Must Become Consumer-Centric      XLER | Marketing & ...
Growing Challenge                                               Know, understand, and respect.                            ...
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Bill On Targeting

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Current Realities and Growing Challenges on Identifying, Reaching, and Engaging Today\'s Diverse Consumers.

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Bill On Targeting

  1. 1. Current RealitiesXLER | Marketing & Brand Consultancy
  2. 2. Current Realities Today’s consumers bombarded and blanketed by thousands of messages and opportunities to connect with brands, their products, and services. One-Way Mass Communications Awareness & Information Sharing Two-Way Direct Communications Consideration & Preference Experiential Communications Action & Relationship Building Personal Communications Tribal Affiliations & Advocacy XLER | Marketing & Brand Consultancy
  3. 3. Current Realities Today there are over 90 channels [and growing] for communicating and connecting with consumers. One-Way Mass Communications Two-Way Direct Communications Experiential Communications Personal Communications XLER | Marketing & Brand Consultancy
  4. 4. Growing ChallengeXLER | Marketing & Brand Consultancy
  5. 5. Growing Challenge Brands Must Become Consumer-Centric XLER | Marketing & Brand Consultancy
  6. 6. Growing Challenge Know, understand, and respect. Provide appropriate experiences. Deliver timely information and offers. Create a satisfying value exchange. Highlight relevant brand benefits. Reinforce behavior and attitudes. Invest appropriately. Brands Must Become Consumer-Centric XLER | Marketing & Brand Consultancy

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