The Social Sale: Six Successful Takeaways from 2013
The Social Sale:
takeaways from 2013
#1 Hashtags Work
Participating in Twitter discussions during conferences
(#HIMSS13, #AHIMACon13) or tweet chats (#HITchicks,
#homehealthchat) draws our brands into new dialogues and
exposes them to new and influential followers.
#2 Timely & Creative Content Works
Content that is creative and timely - especially photos
and infographics - tends to be socially shared more
quickly by more people.
#3 Don’t Neglect LinkedIn
This B2B social network continues to be a top
platform when it comes to quality engagement
and the social selling cycle.
#4 Social is More Important
than Ever to the Sales Cycle
Social networking is now vital to sales and marketing
initiatives. We’ve seen consistent spikes in social visits
and conversions around coordinated social and
traditional marketing campaigns.
#5 Quality, Timely
Content is Key to Earned Media
Keeping up with healthcare trends via social is
half the battle in creating newsworthy content.
#6 Strong Partnerships
are a Must for Social Sharing
Customers, business partners, media partners, etc., have
become essential to helping spread the word about our
tweet chats, new reports, blogs and white papers.
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