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A few weeks back, I decided to highlight the top mistakes CMOs were making in our new world of collaboration and storytelling and I got a great response to the piece. Consequently, as the second quarter of 2016 unfolds, I felt it equally important to point out some of the most winning techniques and approaches top marketers are using to succeed and lead. To be truly successful in the marketing realm today, one must be boldly disruptive, and it is refreshing to see a lot of maverick disruptors out there taking advantage of this renaissance period in marketing creativity.
Following is a list of the strategies I am seeing that I most admire, examples of the brands employing them, and thoughts on how to get them to work for you in ways that help to agilely transform marketing from mere vehicle of awareness to true vessel of measurable innovation and engagement.
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications collective specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. She is also a regular contributor to Forbes on the topics of marketing, storytelling and the collaborative economy.