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Top 5 Disruptive Things Winning CMOs Are Doing

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A few weeks back, I decided to highlight the top mistakes CMOs were making in our new world of collaboration and storytelling and I got a great response to the piece. Consequently, as the second quarter of 2016 unfolds, I felt it equally important to point out some of the most winning techniques and approaches top marketers are using to succeed and lead. To be truly successful in the marketing realm today, one must be boldly disruptive, and it is refreshing to see a lot of maverick disruptors out there taking advantage of this renaissance period in marketing creativity.

Following is a list of the strategies I am seeing that I most admire, examples of the brands employing them, and thoughts on how to get them to work for you in ways that help to agilely transform marketing from mere vehicle of awareness to true vessel of measurable innovation and engagement.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications collective specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. She is also a regular contributor to Forbes on the topics of marketing, storytelling and the collaborative economy.

Published in: Marketing
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Top 5 Disruptive Things Winning CMOs Are Doing

  1. 1. TOP 5 DISRUPTIVE THINGS WINNING CMOS ARE DOING Billee Howard
  2. 2. THEY ARE AUTHENTIC. IT IS EVERYTHING. 1 In today’s environment, telling folks who you are and what you stand for is equally important to telling them what it is you do.
  3. 3. DON’ T JUST CREATE GREAT PRODUCT. CREATE GREAT EXPERIENCES. 2 The only way to achieve true distinction and competitive advantage is by seeking to create winning experiences that advance brand accessibility and drive to create lasting connections.
  4. 4. USE MARKETING TO DEMONSTRATE THAT PURPOSE IS A PART OF YOUR BRAND EVERYDAY 3 Identify ways that your brand is helping to transform our ever-changing world, and tap into that pool of content to imagine new stories.
  5. 5. VIEW YOUR BRAND AS A STUDIO. EXECUTIVE PRODUCE YOUR BRAND. 4 By viewing a brand as a studio that aims to create meaningful and lasting connections with consumers, top CMO’s are finding new and disruptive ways of making marketing and communications real drivers of game-changing innovation.
  6. 6. USE EMOTIONAL TESTIMONIALS TO HUMANIZE BRAND AND CONNECT. 5 Smart marketers are realizing that it’s no longer just about telling stories about who you are and what you do.
  7. 7. TELL STORIES It’s about getting consumers and brand advocates to tell human stories about why they use your brand and how it makes a meaningful difference in their lives. Become Jerry Maguire. Work to have your customer at “Hello” not just by the products and services you offer, but through the emotional journeys you take them on.How to outsource with intent
  8. 8. LET' S TAKE YOUR BRAND TO THE NEXT LEVEL. SCHEDULE A CALL WITH BILEE > WWW. BRANDTHROPOLOGIE. COM

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